Group of Icelandic companies which promote and joint marketing under the "green technology" concept.
Green technology refers to technology which improves production processes, productivity and efficiency, use of raw materials or energy and reduces waste as, waste or pollution.
Many Icelandic high tech companies are leading in its field in terms of quality and eco-friendliness. They generally emphasize quality, efficiency, power savings, water savings and sanitation. These two key elements, quality and eco-friendliness, are extremely important when marketing Icelandic technology.