Trans-Ocean Plans Aggressive Marketing Push for Simply Surimi
Simply Surimi is made with all natural ingredients.
(UNITED STATES, 3/7/2018)
Introduced in 2016, Simply Surimi is a surimi seafood product line made with natural ingredients that was developed to appeal to the growing market of consumers seeking clean-labeled foods. Trans-Ocean Products, Inc., one of the country’s largest processors of surimi seafoods, is now using the brand to attract natural foods-oriented customers to the category.
Trans-Ocean uses just nine ingredients to produce Simply Surimi, including a custom-made, chemical free surimi made with Alaska Pollock. Other ingredients include water, pea starch, cane sugar, sea salt, oat fiber, natural flavor, potassium chloride and lycopene. This lead Simply Surimi to earn Non-GM...
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