After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
Shark fin trade experiences sharp drop Hong Kong
The volume of shark fin products imported into Hong Kong in 2013 dropped from 8,285.1 tonnes to 5,412.2 tonnes, representing 34.7 per cent, according to the latest figures from the Census and Statistics Department.
Easter recess Japan
In observance of Easter, FIS.com will not be publishing articles in its World News section on 17-18 April.
Shrimp firms lay off over 400 workers Ecuador
Two processing and exporting shrimp firms from Costa Rica have been forced to lay off 412 employees since October last year, following a sharp drop in production.
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