After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
Horse mackerel fishing right case postponed Namibia
The case between several firms holding horse mackerel fishing rights and the minister of fisheries and marine resources has been postponed to February next year by a judge after hearing oral arguments.