After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
A new Pescanova firm to be born in April? Spain
Today the multinational firm Pescanova is presenting the settlement offer submitted by Damm brewery and by Luxempart, with the support of the creditor banks, before the Commercial Court number 1 of Pontevedra.
EPA starts action to shelter Bristol Bay salmon fishery United States
In an attempt to protect the world’s largest sockeye salmon fishery in Bristol Bay, Alaska from the potentially destructive impacts of Pebble Mine, the US Environmental Protection Agency has refused to approve its permit while a review process is carried out.
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