After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
Govt plans to limit Pacific bluefin tuna catch Japan
The Japanese Government intends to reduce the catch of immature Pacific bluefin tuna and prevent overfishing of the high-priced fish by implementing common regulations internationally, out of criteria currently adopted independently by Japan.