After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
Seafood labelling campaign raises controversial views Australia
Several conservationists, scientists, fishermen and fish-lovers have teamed up to urge Australian authorities to follow the EU on seafood labelling laws whereas certain caterers and importers question the move.