After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
Salmon and trout could be threatened by invasive crab United Kingdom
Salmon and trout stocks in the north and north-east of Scotland could be under threat from the invasion of the Chinese mitten crab (Eriocheir sinensis), which has reached Glasgow’s River Clyde, Scotland, for the first time.
Cephalopod sector to be left out of negotiations with Mauritania Spain
EU Commissioner for Maritime Affairs and Fisheries of the European Union reiterated she will not negotiate the inclusion of a cephalopod fishing quota of the new fisheries agreement with Mauritania, as the scientific reports say there is overexploitation of the resource.