After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
New control measures stir opposition Republic of Ireland
The fisheries authorities have decided to implement new measures to regulate the fish weighing system due to alleged irregularities detected in factories, but they have generated reject from fishermen and processors.
Intact colossal squid sliced open New Zealand
A 350-kilogram colossal squid (Mesonychoteuthis hamiltoni), which had been caught in Antarctic waters last summer and kept in a freezer since then, was finally sliced open by a team of researchers from the Te Papa museum, in Wellington.