After ten years of operations in Central America, the Spanish company Calvo has been successful in positioning its tuna brand as the second most important one in the region, and now aims to diversify its product offerings.
In Costa Rica, in particular, Calvo estimates it has 14.6 per cent of Top of Mind Positioning, according to what El Financiero reported.
But positioning the brand in the Costa Rican market has not been an easy task: it entailed significant losses in the first three years the firm has been operating in this country.
Data gaps affect pacific tuna assessment Marshall Islands
Pacific Islands Forum Fisheries Agency requests its members to properly report their fishing catches in Pacific waters to help prevent overfishing.
Shrimp exports grow Ecuador
Ecuador exported 350 million pounds of shrimp in the first half of this year, 10 per cent more than in the same period in 2013, and projections suggest that 2014 will close with the shipment of about 500 million pounds.