New Vice President of Business Development, Larry Mulvey, previously served as National Business Development Manager for Trans-Ocean. In this capacity, Mulvey played a key role in helping Trans-Ocean's Crab Classic brand become the market share leader in surimi seafoods by incorporating category management through the analysis of sales data for the company's major retail customers. He has also built a strong direct sales force and national broker network.
Mulvey previously served as National Business Development Manager for the food broker, Advantage Sales & Marketing, heading its office in Buffalo, NY. A former President of the Buffalo Food Brokers Association, Mulvey resides in Grand Island, NY with his fami