Best known for its tuna, Chicken of the Sea® is capitalizing on its leadership in salmon with this month’s launch of a new line of Flavored Salmon Pouches specially formulated to offer a healthy, convenient and tasty lunch alternative to traditional midday salads, sandwiches and rice bowls.
The new line is part of an ongoing transformation of the iconic, 100-year-old brand from a provider of affordable protein to a leading culinary innovator offering the new products, recipes and meal-planning insights needed to empower seafood fans to greater in-kitchen creativity and inspiration.
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Seafood labelling campaign raises controversial views Australia
Several conservationists, scientists, fishermen and fish-lovers have teamed up to urge Australian authorities to follow the EU on seafood labelling laws whereas certain caterers and importers question the move.