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Chicken of the Sea Leverages its Salmon Leadership with New Flavoured Salmon Pouches

UNITED STATES
Monday, October 20, 2014

Best known for its tuna, Chicken of the Sea® is capitalizing on its leadership in salmon with this month’s launch of a new line of Flavored Salmon Pouches specially formulated to offer a healthy, convenient and tasty lunch alternative to traditional midday salads, sandwiches and rice bowls. The new line is part of an ongoing transformation of the iconic, 100-year-old brand from a provider of affordable protein to a leading culinary innovator offering the new products, recipes and meal-planning insights needed to empower seafood fans to greater in-kitchen creativity and inspiration. ...
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