Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Ecological and social responsibility is an important part of Kaufland's corporate policy and includes stocking a sustainable fish range

Kaufland Supports Gambian Fishery

  (GERMANY, 10/13/2011)

A four-week campaign has been launched last week in over 100 Kaufland branches with fish counters to raise awareness among the supermarket’s customers for sustainable fish consumption.

At the same time, the Kaufland campaign is supporting traditional tonguesole fishing in the Gambia. For every kilogram of fresh fish sold bearing the label of the Marine Stewardship Council (MSC) during the four-week MSC campaign, Kaufland will be donating 50 euro cents to the African fishery, thereby helping to improve the situation of fishermen in the Gambia.

In over 100 branches with fresh fish counters across Germany, Kaufland is using posters, flyers, information panels, pennants and special product labels on its broad range of MSC-certified sustainably caught fish to raise awareness among customers for ecologically responsible fish consumption.

Kaufland offers its customers is a varied range of up to 400 products bearing the MSC label

At the same time, Kaufland’s customer magazine “TIP der Woche” and its website are reporting on the MSC weeks. Customers can also read about Kaufland’s pledge to donate a proportion of the proceeds from every kilogram of MSC fresh fish sold to the tonguesole fishery in the Gambia.

In the Gambia, over 500 fishermen go out every day in 250 canoes to catch tonguesole in the Eastern Central Atlantic and on the River Gambia. They catch around 1100 tons of tonguesole each year using single-wall bottom set nets.

The campaign will raise awareness among customers for ecologically responsible fish consumption  

Traditional fishing is one of the main sources of income in the Gambia. The fishermen hope to be certified against the MSC standard for sustainable fishing in about two years’ time to improve their export chances. Kaufland’s pledge will help the fishery finance the certification process.

To prepare for the MSC assessment, the fishery has dramatically increased our knowledge about the tonguesole stocks in collaboration with partners like the World Wild Found (WWF) in West Africa and the fishery authority. It has carried out an analysis of its bycatch – everything caught unintentionally in the fishermen’s nets – and has drawn up a management plan to ensure sustainable exploitation of the tonguesole.

Kaufland’s donation will also be used to improve local hygiene and standards in tonguesole processing. This will improve the quality of the fish and increase the fishermen’s market opportunities still further. Additional measures to support the fishermen and their families, which aim to improve their living and working conditions, are also in the pipeline.

More than half of the fish consumed worldwide comes from developing countries, and fishing is an important livelihood for lots of people in coastal regions in these parts of the world. MSC is therefore increasingly targeting fisheries in developing countries to encourage them to apply for MSC certification. The MSC label has become an important buying factor for fish in some countries, including Germany, the UK, the Netherlands and Sweden, so MSC certification can open up new markets for fisheries.

Kaufland has for years been committed to conserving fish stocks, thereby helping to maintain biodiversity in the world’s oceans

MSC is delighted to have found in Kaufland a strong partner for the fishery in the Gambia. As Marnie Bammert, Manager of the MSC office for Germany, Switzerland and Austria, explains, “The tonguesole fishery in the Gambia has been working towards making its activities sustainable for some time. Kaufland’s support brings MSC certification another step closer. Kaufland will accompany the fishery along the assessment process and plans to sell the tonguesole in its shops once the certification process has been successfully completed. If the fish goes down well with German consumers, the fishermen will achieve greater financial security.”

Gambian fisherman (Photo: Steve Wheeler)

Hergen Blase, Head of Sustainability/CSR at Kaufland, adds, “Kaufland has been sourcing fish from fisheries that use sustainable fishing methods for years and is constantly expanding its MSC range. Through this new campaign and our support for the tonguesole fishery we are expanding our commitment to sustainable fishing and showing our customers that the MSC label makes it very easy to be environmentally conscious when buying fish. At the same time, we are taking social responsibility for the local fishermen and their families.”

About The Kaufland Group

The Kaufland Group runs a chain of food hypermarkets throughout Germany. It is based in Neckarsulm near Heilbronn in Baden-Württemberg. Ecological and social responsibility is an important part of the company’s corporate policy and includes stocking a sustainable fish range.

The company has for years been committed to conserving fish stocks, thereby helping to maintain biodiversity in the world’s oceans. Among the products Kaufland offers its customers is a varied range of up to 400 products bearing the MSC label – from fresh fish to frozen, tinned and delicatessen products.

To promote sustainable consumption, MSC-certified fish products in Kaufland branches are also indicated by a globe on the shelf or fish counter. In this way, Kaufland hopes to draw shoppers’ attention to these and other certified products that make a contribution to human and environmental protection.

Source: MSC/Kaufland Group

Margaret E.L. Stacey
Editor Companies and Products

[email protected]
www.fis.com


Information of the company:
Address: Rötelstraße 35
City: Neckarsulm
State/ZIP: (74172)
Country: Germany
Phone: +49 0 71 32 / 94 - 00
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Thai Union “Highly Commended” for Sustainability Efforts at Ethical Corporation Awards
20 Years on Over 400 fisheries Engaged with the MSC
Sixty South Salmon Receives “Good Alternative” Rating from Seafood Watch
Louisiana Seafood Promotion & Marketing Board Seeks New Look Through Student Design Competition
Handy Seafood Celebrates 100th Season of Soft Shell Crab Processing
PADI Joins Global Ghost Gear Initiative to Combat Lost and Abandoned Fishing Gear
Survey: Gender on the Agenda of the Seafood Industry
Slapfish Showcases Responsibly Farmed Tilapia
Tallink Silja Becomes the World’s First Cruise Line to Serve MSC Certified Seafood
Coles Awarded Best Sustainable Seafood Supermarket in Australia
DHL Doubles Airfreight Capacities to Support Fast Growing Norwegian Seafood Exports to Asia
The Co-op Launches Sustainable Farmed Salmon Initiative
Seafood Watch Recommends B.C. Farm-Raised Atlantic Salmon as a Good Alternative
Alimentsa Approved to Join BioMar
Bristol Bay Sockeye Fishermen Harvest 37 Million Sockeye
Top 3 Emerging Trends to Impact the Canned Seafood Market in the Next Five Years
Aller Aqua Launches Power2
World’s First MSC Certified Pearls Confirms Sustainability of Intergenerational Fishery
Creation Gardens Announces Acquisition of Bluefin Seafoods
Survey Says: Americans Will Splurge on Sustainable Seafood
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
South Pacific RFMO highlights improved horse mackerel biomass
Chile The Undersecretariat of Fisheries and Aquaculture described the announcement of the South Pacific Regional Fisheries Management Organisation on the horse mackerel status as good news.
WTO panel rules against South Korean ban on Japanese seafood imports
Switzerland South Korea is considering appealing the World Trade Organization panel ruling in favour of Japan over its import restrictions on Japanese seafood after the 2011 Fukushima nuclear disaster.
Haddock quality improves with live storage
Norway Nofima researchers have concluded that if the haddock is caught alive and kept in tanks up to slaughter, high quality products may be produced with all the capture.
Over 400 fisheries participate now in MSC program
United Kingdom The Marine Stewardship Council is celebrating its 20th anniversary by releasing a special edition of its Annual Report, showing that more than 400 fisheries, landing 14 per cent of global marine catch by volume, are now engaged in its program.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER