Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Ecological and social responsibility is an important part of Kaufland's corporate policy and includes stocking a sustainable fish range

Kaufland Supports Gambian Fishery

  (GERMANY, 10/13/2011)

A four-week campaign has been launched last week in over 100 Kaufland branches with fish counters to raise awareness among the supermarket’s customers for sustainable fish consumption.

At the same time, the Kaufland campaign is supporting traditional tonguesole fishing in the Gambia. For every kilogram of fresh fish sold bearing the label of the Marine Stewardship Council (MSC) during the four-week MSC campaign, Kaufland will be donating 50 euro cents to the African fishery, thereby helping to improve the situation of fishermen in the Gambia.

In over 100 branches with fresh fish counters across Germany, Kaufland is using posters, flyers, information panels, pennants and special product labels on its broad range of MSC-certified sustainably caught fish to raise awareness among customers for ecologically responsible fish consumption.

Kaufland offers its customers is a varied range of up to 400 products bearing the MSC label

At the same time, Kaufland’s customer magazine “TIP der Woche” and its website are reporting on the MSC weeks. Customers can also read about Kaufland’s pledge to donate a proportion of the proceeds from every kilogram of MSC fresh fish sold to the tonguesole fishery in the Gambia.

In the Gambia, over 500 fishermen go out every day in 250 canoes to catch tonguesole in the Eastern Central Atlantic and on the River Gambia. They catch around 1100 tons of tonguesole each year using single-wall bottom set nets.

The campaign will raise awareness among customers for ecologically responsible fish consumption  

Traditional fishing is one of the main sources of income in the Gambia. The fishermen hope to be certified against the MSC standard for sustainable fishing in about two years’ time to improve their export chances. Kaufland’s pledge will help the fishery finance the certification process.

To prepare for the MSC assessment, the fishery has dramatically increased our knowledge about the tonguesole stocks in collaboration with partners like the World Wild Found (WWF) in West Africa and the fishery authority. It has carried out an analysis of its bycatch – everything caught unintentionally in the fishermen’s nets – and has drawn up a management plan to ensure sustainable exploitation of the tonguesole.

Kaufland’s donation will also be used to improve local hygiene and standards in tonguesole processing. This will improve the quality of the fish and increase the fishermen’s market opportunities still further. Additional measures to support the fishermen and their families, which aim to improve their living and working conditions, are also in the pipeline.

More than half of the fish consumed worldwide comes from developing countries, and fishing is an important livelihood for lots of people in coastal regions in these parts of the world. MSC is therefore increasingly targeting fisheries in developing countries to encourage them to apply for MSC certification. The MSC label has become an important buying factor for fish in some countries, including Germany, the UK, the Netherlands and Sweden, so MSC certification can open up new markets for fisheries.

Kaufland has for years been committed to conserving fish stocks, thereby helping to maintain biodiversity in the world’s oceans

MSC is delighted to have found in Kaufland a strong partner for the fishery in the Gambia. As Marnie Bammert, Manager of the MSC office for Germany, Switzerland and Austria, explains, “The tonguesole fishery in the Gambia has been working towards making its activities sustainable for some time. Kaufland’s support brings MSC certification another step closer. Kaufland will accompany the fishery along the assessment process and plans to sell the tonguesole in its shops once the certification process has been successfully completed. If the fish goes down well with German consumers, the fishermen will achieve greater financial security.”

Gambian fisherman (Photo: Steve Wheeler)

Hergen Blase, Head of Sustainability/CSR at Kaufland, adds, “Kaufland has been sourcing fish from fisheries that use sustainable fishing methods for years and is constantly expanding its MSC range. Through this new campaign and our support for the tonguesole fishery we are expanding our commitment to sustainable fishing and showing our customers that the MSC label makes it very easy to be environmentally conscious when buying fish. At the same time, we are taking social responsibility for the local fishermen and their families.”

About The Kaufland Group

The Kaufland Group runs a chain of food hypermarkets throughout Germany. It is based in Neckarsulm near Heilbronn in Baden-Württemberg. Ecological and social responsibility is an important part of the company’s corporate policy and includes stocking a sustainable fish range.

The company has for years been committed to conserving fish stocks, thereby helping to maintain biodiversity in the world’s oceans. Among the products Kaufland offers its customers is a varied range of up to 400 products bearing the MSC label – from fresh fish to frozen, tinned and delicatessen products.

To promote sustainable consumption, MSC-certified fish products in Kaufland branches are also indicated by a globe on the shelf or fish counter. In this way, Kaufland hopes to draw shoppers’ attention to these and other certified products that make a contribution to human and environmental protection.

Source: MSC/Kaufland Group

Margaret E.L. Stacey
Editor Companies and Products

[email protected]
www.fis.com


Information of the company:
Address: Rötelstraße 35
City: Neckarsulm
State/ZIP: (74172)
Country: Germany
Phone: +49 0 71 32 / 94 - 00
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
First ASIC Verified Shrimp Enters US Market
Verifik8 Tracks, Manages and Displays Social and Environmental Data on Seafood Operations
Innovators Wanted – Own Office not Required
Red Lobster and DoorDash Expand Partnership across North America
Geneinno's Multi-Function Underwater Drone Raises over USD 100k on Kickstarter
Farmed Sea Bass and Sea Bream from Corfu Sea Farm Confirmed Sustainable
Stavis Seafoods Unveils Prince Edward Frozen Organic Mussels
World’s Largest Sustainable Tuna Fishery Launches Ethereum Blockchain
World's First Plant-Based Alternative to Raw Tuna
BlueNalu, a Pioneer in “Cellular Aquaculture,” Announces Launch
McDonald's Releases Reel It In! Sustainable Fishing Card Game
Tech Visionary Oliver Luckett Moves Into Sustainable Seafood
Shangri-La Hotels and Resorts Becomes First MSC Certified Hotel Group in Asia
Sealed Air to Offer Plantic™ Bio-Based Food Packaging in the United States, Canada and Mexico
MSC Welcomes A&W as a Partner in Offering Certified Sustainable Seafood
Expanding the Craft of Salmon Smoking
Lund’s Fisheries Now Offers MSC-Certified Loligo Squid to Domestic and Export Customers
LACQUA18 Announces Plenary Speakers and Farm Tours
Maxwell Chase First-of-its-Kind Packaging Solution for Extending Seafood Shelf Life
A Satisfactory Quarter for the SalMar Group
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Well-cooked fresh fish not running risk of producing anisakiasis
Spain Following the recent appearance of several cases of anisakis infestation in humans after the intake of frozen fish, the associations of the Spanish fishing sector, CEPESCA, tries to calm Spanish consumers.
Post-Brexit UK's fishing proposals promote sustainability
United Kingdom The UK government has released its proposals for the future trade with the European Union after leaving the bloc, next March.
Traces of chemical weapons agent found in shrimp
Sweden Traces of a chemical warfare agent were found in shrimp caught near the Swedish island of Maseskar, where 28 ships with chemical and other weapons were sunk by the allies after World War II, the Swedish National Water Agency said.
Ukrainian seafood purchasers to visit Alaska in search of commercial opportunities
United States A delegation of Ukrainian seafood buyers are to visit fisheries on Unalaska Island, Alaska, as part of a programme held by Alaska Seafood Marketing Institute to rebuild trade relationhips.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER