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Greenshell™ Mussels are harvested when they are at absolute plump perfection (Photo: Greenshell New Zealand Ltd.)

Mussels Sustainably Grown in the Ocean Paradise

  (NEW ZEALAND, 10/15/2012)

Greenshell New Zealand Ltd. is pioneering the way for the sophisticated New Zealand aquaculture industry. The company sustainably farms around 10,000 tonnes of mussels annually - over 10 percent of the total national harvest.

Greenshell New Zealand has always recognised the importance of traceability, quality and regular supply to its operations. The company has direct control of everything from seeding and harvesting to packing and shipping.

Greenshell Mussels are raised in the Sea Gardens using organic farming practices to ensure a future of delicious seafood for everyone

There is both art and science to aquaculture. Regular monitoring of water quality, nutrient levels and health and safety testing is a necessity under New Zealand legislation. Mussel farming also needs a deep understanding of seasonal variances, weather and water conditions to get the best from nature and supply mussels year-round.

The MV Phoenix, the newest addition to Greenshell's fleet, this sleek barge delivers Ikana Greenshell Mussel seed to the Sea Gardens

Greenshell™ Mussels are harvested when they are at absolute plump perfection. Opened in 2010, its newest production site’s 28 Automated Mussel Opening machines have a total peak capacity of 1.6 million mussels opened per day. This site has a staff of 240, making it one of the local communities’ largest employers.

Other sites are dedicated to alternative product lines, with the potential to process over 30,000 tonnes of mussels annually - over one billion medium to large Greenshell™ Mussels.

Ikana offers delicious, easy to prepare natural products in a variety of formats

In 2010, the company developed the Ikana brand products use Modified Atmosphere Packaging (MAP) and microwave steaming technology - a new and unique way of retailing Greenshell™ Mussels to market.

Greenshell New Zealand’s traceability systems can readily identify when the product was harvested, from what farm, where it was processed and when it was processed, even down to events that occurred in the water during the growing cycle.

Premium Ikana Greenshell Mussels

Greenshell™ Mussels are processed to the highest food hygiene standards.

Its mussel processing operations are regularly audited by the USFDA, the European Union, New Zealand government agencies and other foreign country food safety regulators.

Greenshell New Zealand processing operations all operate under the Hazard Analysis Critical Control Point (HACCP) programme and its plants also meet all requirements of the USFDA National Shellfish Sanitation Programme (NSSP).

These initiatives run along the length of the supply chain to help ensure the quality and safety of Greenshell New Zealand’s food products.

About Greenshell New Zealand Ltd.

With headquarters in Auckland, New Zealand, Greenshell New Zealand Ltd. sustainably farms around 10,000 tonnes of mussels annually.

The company’s Sea Gardens are nestled in bays and coves around New Zealand, particularly the Coromandel Peninsula, and Great Barrier Island. Mussels are grown on lengths of natural fibre rope, floating free in the sea tides. The ropes are suspended from recyclable floats, letting the natural flow of water and the Greenshell™ Mussel work in harmony.

Source: Greenshell New Zealand Ltd

Margaret E.L. Stacey
Editor Companies and Products


Information of the company:
Address: PO Box 9887 - Newmarket
City: Auckland
State/ZIP: (1149)
Country: New Zealand
Phone: +64 9 828 1650
Fax: +64 9 828 0510
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