Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Red Lobster's new menu will offer significantly more choice and variety with price points below USD 15 (Photo: Red Lobster)

Red Lobster Unveils Most Comprehensive Menu Transformation in Brand History

  (UNITED STATES, 10/16/2012)

Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below USD 15. It will also substantially increase the number of non-seafood selections.

Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.

The new Red Lobster menu is the latest in a series of changes contributing to the brand’s broader refresh, which includes their new “Sea Food Differently” advertising campaign featuring the real people of Red Lobster, their Bar Harbor restaurant remodel program, the introduction of wood-fire grills in the restaurants and the expansion of the Today’s Fresh Fish menu.

Tilapia with roasted vegetables
(Photo: Red Lobster)

‘’We know guests are looking for value and greater choice and variety, and that’s exactly what this new menu will deliver,’’ said Salli Setta, executive vice president of marketing, Red Lobster. ‘’We’re excited to give more guests more reasons to visit Red Lobster more often.’’

Red Lobster offers high quality seafood (Photo: Red Lobster)

Nearly 60 percent of the dishes on Red Lobster’s new menu are under USD 15. That’s an increase from 40 percent on the previous menu. The 15 new dishes under USD 15 are called ‘’Maine Stays’’ and are available every day.

The new “Maine Stays” include entrées like Tilapia with Roasted Vegetables, Bacon-Wrapped Shrimp and, Wood-Grilled Chicken with Portobello Wine Sauce.

Also, in response to its popularity, Red Lobster’s 4-Course Feast has been added to the menu permanently. The 4-Course Feast allows guests to choose a soup, a salad, one of nine entrées and a dessert, with unlimited Cheddar Bay Biscuits, all for only USD 15.99 (may vary by location).

Nearly 25 percent of Red Lobster’s new menu offers non-seafood options. That’s an increase from 8 percent non-seafood options on the previous menu.

Red Lobster’s new menu offers more choice and variety, including lighter-style options and more fish and shrimp entrées.

Inspired by Bar Harbor, Maine, Red Lobster’s new design creates a warm,inviting seaside atmosphere; nearly 700 restaurants across NorthAmerica will be remodeled by 2014 (Photo: Red Lobster)

About Red Lobster

Red Lobster is the world’s largest casual dining seafood restaurant with more than 700 locations and 60,000 employees delivering delicious, high-quality seafood to guests across North America.

Red Lobster is a division of Darden Restaurants, Inc. (Public, NYSE: DRI), the world’s largest full-service restaurant operating company.

All Red Lobster restaurants participate in the Darden Harvest program, which has donated more than 50 million pounds of food to local community food banks across the country.

Related News

Margaret E.L. Stacey
Editor Companies and Products

editorial@fis.com
www.fis.com


Information of the company:
Address: 1000 Darden Center Drive
City: Orlando
State/ZIP: Florida (FL 32837)
Country: United States
Phone: +1 866 539 8858
E-Mail: contact@redlobster.com
More about:





 Print


Click to know how to advertise in FIS
MORE ARTICLES
Healthy and Nutritious Trout from Responsible Aquaculture
Happy Sturgeon Always Produce the Best Caviar
Safe Food & Listeria Free Processing Seminar
First Nations Urge the Public to Eat More Salmon
NAFO Scientific Council Reports on Status of Fish Stocks and Ecosystems of the Northwest Atlantic
KinOmega Fish Oil Achieves Sustainability Certification
Establishing Strategies for Aquaculture Development in Latin America
Cermaq First ASC-Certified Salmon Producer in Chile
ISSF Launches New Guidebook Platform
Bell Aquaculture New Aquafeed Mill
Enzymotec's K•REAL Krill Oil Gains Sustainable Certification
Frequentz Offers a Seafood Traceability Solution in Response to the White House's Crackdown on Seafood Fraud
The National Aquarium Announces Creation of Sustainable Seafood Program
Huon Launches Revolutionary New Feed Barge
New Service Gives Chefs and Diners the Story Behind Their Seafood
Seafood Expo Asia Attracts Strong Exhibitor Interest
John West Launches 3 New Intense Infusions Flavours
Six Pevaeche Tuna Seiners Recognised for its Sustainable Fishing
Avure Sets Record Sales
Epax Omega-3 Fish Oils Confirmed Sustainable
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Bigeye tuna fisheries worsening, new assessments show
New Caledonia New assessments on the status of key regional tuna stocks recently released by the Secretariat of the Pacific Community show that bigeye has now been reduced to less than 20 per cent of its unfished stock size.
Jealsa has an eye on Brazil
Spain The Spanish company Jealsa Rianxeira aims to lead the canned fish sector in Brazilian territory by building a 100,000 square metre plant and generating a thousand jobs.
ASC products becoming popular in Netherlands, Germany
Netherlands ASC certified products are growing in recognition and popularity in the Dutch market, and gaining ground in Germany, according to a new report commissioned by the organisation.
More viable lobster licence reduction plan to be implemented
Canada Fisheries and Oceans Canada developed a new plan to allow Prince Edward Island and Nova Scotia fishermen to hold more than one lobster licence and reduce the number of traps in the water.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Pescanova, S.A. - Group Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Limited
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel ehf - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
Food Project (Siam) Co., Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Grupo Calvo - Luis Calvo Sanz, S.A. (Group Headquarter)
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. -Headquarter-
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  -Holding Headquarter-
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
Ocean Trawlers Group - Ocean Trawlers HK Ltd.
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council  - MSC Worldwide
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2014 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER