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KFC's Twister Fish made with 100 percent sustainable fish (Photo: KFC)

KFC Makes Sustainable Fishing Commitment

  (FRANCE, 10/22/2012)

Fast-food chain KFC has obtained MSC (Marine Stewardship Council) certification. KFC’s pollock is now from sustainable fishing.

"We're aware of what's at stake today," says Olivier Grouet of KFC France Product Excellence, "and share strong values, which guide our actions and form KFC France's responsibility pact: people (our employees' growth), food (our products' quality), citizenship (solidarity and sponsorship) and the Earth (environmental protection)”.

Olivier Grouet

MSC certification is part of that approach to making KFC's growth the catalyst to sustainable, responsible development. The Twister Fish and Fish Tenders served in KFC's 143 restaurants in France are now 100 percent made of pollock fillet from sustainable fishing.

MSC leads a comprehensive programme in cooperation with partners with the aim to transform the global seafood market and promote sustainable fishing practices.

"MSC certification is based on rigorous sustainable fishing and seafood traceability standards," says MSC France Manager Edouard Le Bart.

"A certification body and independent experts evaluate the pollock fisheries KFC sources from, based on MSC's three principles: the state of fish stocks, impact on ecosystems and effectiveness of the fisheries management system", Le Bart added.

There are 143 KFC restaurants in France now serving sustainable pollock

About KFC and Yum! Brands Inc.

Known for its famous chicken recipes for more than 70 years, KFC has 17,000 fast-food restaurants in 110 countries. In France, 7,000 people work in over 143 KFC restaurants.

KFC is a subsidiary of the Yum! Brands group (Pizza Hut and Taco Bell). Based in Louisville, Kentucky, Yum! Brands Inc. is the global leader in themed restaurants, with nearly 38,000 outlets in over 125 countries.

Source: MSC

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Margaret E.L. Stacey
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