Hy-Vee continues to improve its seafood sourcing practices.
Hy-Vee Now Offers 100 Percent Fair Trade Certified Tuna
(UNITED STATES, 3/6/2017)
Hy-Vee has successfully transitioned 100 percent of its fresh, frozen and value-add tuna offerings to Fair Trade Certified in all 244 of its stores, without increasing the price to consumers.
“We got a good value on this tuna and we felt that it wasn’t something we wanted the consumer to bear the cost of, since (Fair Trade tuna) is the only tuna we offer,” said Brett Bremser, EVP of perishables for the chain.
Hy-Vee now offers Fair Trade Certified tuna without increasing the price to consumers.
The tuna is caught with pole and line, minimizing by-catch and ensuring the long-term sustainability of tuna and other marine life. The move ensures that tuna is caught in a way that supports fishing communities and doesn’t harm the oceans or has an impact on tuna populations.
Bremser said that last year, Hy-Vee met its goal to source 100% of its fresh and private label frozen seafood from responsible sources. Despite having already set a high bar, Hy-Vee will continue to improve its seafood sourcing practices.
In the last few years Hy-Vee has expanded its sustainable seafood offers.
“There are definitely a lot more steps to be made,” he said. “We’re working really hard with the canned tuna offerings in grocery to bring more Monterey Bay Aquariumyellow-rated options to consumers, and we’re working on, by the first of May, bringing 100% responsibly sourced sushi to all of our stores. That will be an industry leading step as well,” Bremser added.
Hy-Vee seafood display counter prominently features its own Responsible Choice label for sustainable seafood options. Other eco-labels are not displayed in stores.
Hy-Veeis anemployee-ownedchain of more than 240 supermarkets located throughout MidwesternUnited States.
The largest Hy-Vee stores are full-service supermarkets withbakeries,delicatessens, floral departments, dine-in and carryout food service, wine and spirits,pharmacies, HealthMarkets (natural and organic products) andcoffee kiosks. Hy-Vee has also added fuel stations withconvenience stores, fitness centers, and full service restaurants to some of its properties.
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