Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


New brand campaign empowers busy moms to let go of the everyday stress of meal planning

SeaPak Rolls Out New Brand Campaign

  (UNITED STATES, 3/9/2017)

SeaPak Shrimp & Seafood Co. has a new message for busy consumers challenged by the daily stresses of meal planning: "Chillax, you've got this."

Created by SeaPak's agency of record, SCOUT, the new "Chillax" campaign is re-energizing SeaPak's position as America's go-to seafood brand – particularly for moms feeling pressure to put wholesome, tasty dishes on the table each day.

The Chillax campaign provides a playful take on everyday meal planning stressors and reinforces the notion that by adding more mindfulness and calm into each day, busy families can reduce stress and increase wellness.

The trusted name for delicious seafood products since 1948, SeaPak today produces America’s No.1-selling retail frozen shrimp brand within the specialty seafood category.

 
"The new brand campaign was built around the key insight that dinner is one of the most stressful times of the day for busy families," said Cheryl Maher, SCOUT SVP and director of client services. "To get to the meaningful heart of the SeaPak story, we humanized the brand through our storytelling process. That process helped us unveil several key narratives, including the sense of calm and stress relief that can result from being transported to a coastal, relaxation vibe through food experiences.
 
SeaPak is highly regarded within the seafood industry for its adherence to the utmost quality standards and for its commitment to resource management and sustainability.

"To tell an interesting story you need to unveil the conflict," said Travis Sharp, SCOUT VP/creative director and improv performer. "What we realized about SeaPak is there is this conflict between escapism and mindfulness, and that's what makes this campaign interesting and human and funny.

 SeaPak Shrimp Fries.
"Escapism is the feeling you get when you eat this delicious golden breaded shrimp. It transports you to your vacation on a secluded beach and away from the humdrum of everyday life," added Sharp.  "On the other hand, mindfulness is knowing that at this very moment, SeaPak is in your freezer with all its healthy benefits.

"Escapism is forgetting all about what's going on right now; mindfulness is being in the here and now. We love that conflict about SeaPak. By acknowledging that, it took us to a whole new level of emotion."
 
New 15-second video vignettes created for the Chillax campaign appear online and on YouTube, Facebook and Instagram, where a series of shorter, looping video outtakes from the campaign also can be viewed.

"The new Chillax campaign connects with consumers in a fun and approachable way," said Megan Grinstead, SeaPak's Director of Marketing.  "It's a great evolution for the brand."
 


About SeaPak

SeaPak Shrimp & Seafood Co. is the #1 brand of specialty shrimp in the U.S., SeaPak brings the taste of the coast to dinner tables across the country.
 
Since 1948, SeaPak Shrimp & Seafood Co. has been the trusted brand for seafood products that are so authentic, each bite is reminiscent of coastal vacations.    
 
SeaPak is part of  Rich Products Corporation's portfolio of companies. Rich Products Corporation (also known as Rich's) is a privately held, multinational food products corporation headquartered in Buffalo, New York. The company was founded in 1945 by Robert E. Rich, Sr., after his development of a non-dairy whipped topping based on soybean oil.
 
Since then, the company has expanded its non-dairy frozen food offerings, and also supplies products to retailers, in-store bakeries, and foodservice providers. In addition to the Rich's brand, the company sells products under a number of other brands it has acquired, such as SeaPak; Farm Rich; French Meadow, Casa Di Bertacchi; Byron's Barbecue; Carvel, f'real and Jon Donaire. 
 
 
Source: SeaPak
 
Related News
 

 


Information of the company:
Address: 127 Airport Road - P.O. Box 20670
City: St. Simmons Island
State/ZIP: Georgia (31522 )
Country: United States
Phone: +1 888 732 7251
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Commited to Environmentally Responsible Fishing Practices
Seafood Icon Celebrates Its 30th Anniversary
Time-Temperature Solution Perfect for Reduced Oxygen Packaging
Strong Operational Earnings for Marine Harvest in Q4
Russian Fishery Company Increases Deep Processing of Pollock on Trawlers
Red Lobster Reveals Seafood With Standards Commitments
Aquabyte Aims to Transform Fish Farming Through Computer Vision and Machine Learning
New Design for SeaPak´s Seafood Product Line Hits Shelves
Meijer Chefs Offer Tips on How to Enjoy Smoked Atlantic Salmon
SafetyChain Software and Safe Quality Seafood Associates Announce Partnership
Produttori Ittici Trevigiani Certified as Sustainable for Rainbow Trout
From Boat to Door-Step
Pacific Seafood is World’s First to Offer Four-Star BAP Oysters
Swiss Company Burgerstein Attains Friend of the Sea's Certification for Omega-3 Fish Oil
New Digimarc Barcode for Thermal Labels Simplifies Retail Checkout and Reduces Product Shrink
AFT Holdings Creates All About Healthy Foods
iFresh Announces Exclusive Agreement with Sunray Venus
Crown Prince Attains Sustanable Certification for Sardines and Anchovies
The Saucy Fish Co. Expands Into Europe
Biomega Natural Nutrients Earns Sustainable Certification for Omega-3
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Higher exports of live lobsters to Asia offset fall in sales to Europe
United States Two thirds of the live lobsters that the United States exported last year went to Asia, a percentage that reflects a growth of 36 percent year-on-year.
UN information exchange tool supports fisheries sustainability
Worldwide It is estimated that the global seafood trade is worth USD 140 billion, but overfishing and illegal, unreported and unregulated fishing are putting the health of fisheries and ocean ecosystems at high risk.
Euro-Moroccan commission relies on favorable ruling by CJEU on EU-Morocco fishing agreement
European Union The EU-Moroccan Mixed Commission of Fisheries Professionals has warned of the damage and the negative socio-economic impact that an unfavorable resolution of the CJEU would have on both parties in relation to the current fishing protocol between the EU and Morocco.
Nine more stocks than in 2017 are now fished at sustainable levels
European Union Fishing businesses in the Atlantic, North Sea and Baltic Sea are enjoying a record on profits, due to a solid recovery of popular fish stocks which were severely depleted some years ago, claims the European Commission.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER