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The MSC or ASC ecolabel on the menu shows that the seafood can be traced back to a certified fishery or farm.

First Scandinavian Hotel Group Offers Guests Sustainable Seafood

  (NORWAY, 3/29/2017)

Norwegian owned Nordic Choice Hotel Group, comprised of five hotel chains, has obtained Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) certification for all its hotel restaurants in Norway and Sweden.

Guests at Nordic Choice hotels can now enjoy sustainably fished and responsibly farmed seafood at almost 200 locations.

Minna Epps.

“We are delighted to see Nordic Choice Hotel Group delivering on their commitment to the MSC's vision of oceans teeming with life; today, tomorrow and for future generations,” said Minna Epps, Program Director for MSC Scandinavia.

“Swedish consumers are very environmentally conscious and look out for ecolabels. 75% of the Swedish fish consumers believe that to save our oceans we need to only consume seafood that comes from sustainable sources."

"By getting certified Nordic Choice Hotel Group ensure the traceability of their seafood and thereby increase consumer confidence,” she continued.

Nordic Choice is famous for its commitment to sustainable practices and by getting certified and displaying the MSC and ASC logos on their menus, they give guests a chance to contribute to responsible fishing.

 
Fresh salmon dish at Hotel Arvidsjaur.

In 2015, the hotel group became the first in Scandinavia to have one of its branches MSC certified – the Japanese spa and conference hotel Yasuragi outside of Stockholm  and now the rest of the group’s Swedish and Norwegian hotels follow this example.

Barbara Janker.

“Nordic Choice hotels are signature brands in the Scandinavian market. We are delighted to see that they have adopted sustainability as part of their brand identity and are committed to serving MSC and ASC certified seafood in their restaurants,"said Barbara Janker, Commercial Marketing Manager for Scandinavia, ASC

"Guests are served tasteful seafood dishes they can consume with a clean conscience,” added Barbara Janker.

Today there are plenty of MSC labelled products to choose from in Scandinavian supermarkets, especially in Sweden where consumers can find more than 1,600 products with the MSC ecolabel.

According to a consumer survey from 2016, awareness of the MSC amongst Swedish consumers is over 50% and making sustainable choices is high on their agenda.

 
The Nordic Choice Hotel Group put a lot of effort into finding local produce for cooking in its restaurants.

However, it is still difficult to choose MSC in restaurants and this bold move from Nordic Choice is a push in the right direction.

Catherine Dehli.

“For us, choosing responsibly is the only way forward. If we want to serve seafood in the future, we must let our restaurants offer the best options there are for our oceans: MSC and ASC"said Catherine Dehli, Sustainability Director at Nordic Choice Hotels.

"This gives our guests the chance to contribute to sustainable fishing and responsible aquaculture,” she said.

The MSC or ASC ecolabel on the menu shows that the seafood can be traced back to an MSC certified fishery or an ASC certified farm.

About The Nordic Choice Hotel Group

The Nordic Choice Hotel Group is one of the largest hotel groups in the Nordic region. As part of its philosophy, the hotel operations are based on three equally weighted bottom lines: People, Planet, Profit. Nordic Choice Hotels consists of three chains in addition to 16 independent hotels. 

Nordic Choice Hotel Group is one of the largest hotel chains in Scandinavia.

The group also has partnered with the WWF and Norwegian Dyrealliansen (The Animal Alliance) to developed a "red list" of products that the hotels don't serve. The Nordic Choice Hotel Group don't serve species that risk extinction or are treated in a way that causes other negative effects on the environment.  

In Sweden the hotels don't serve: Swedish catfish, blue and yellow finned tuna, Swedish halibut, Swedish haddock, redfish, cod from especially exposed seas, eel, scampi, coastal cod and shark. All its cod is certified by the international MSC standard. 

Talented chefs word at the hotels.

In Norway the hotels don't serve: Blue and yellow finned tuna, especially exposed cod spices, eel, sword fish, shark and ray fish. The hotels only serve Norwegian lobster during the fishing season. Other times of year it serves Canadian lobster to prevent contributing to the Norwegian lobster being extinct.

Source: MSC/Nordic Choice Hotel Group

editorial@fis.com
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Information of the company:
Address: Frederik Stangs gate 22-24,
City: Oslo
State/ZIP: (NO-0264)
Country: Norway
Phone: +47 22 33 42 00
E-Mail: groups@choice.se
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