Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

Leading seafood company, Seafresh Group increases productivity, efficiency and accuracy with integrated EDI.

Seafresh Group Benefits from the TrueCommerce EDI Managed Service

  (UNITED KINGDOM, 6/8/2017)

TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced that Seafresh Group, a leading seafood company, has increased productivity, efficiency and accuracy since  outsourcing EDI to TrueCommerce.

Keeping tight control over the supply chain plays a crucial role in ensuring that Seafresh Group supply safe, clean and consistently better tasting seafood.  As part of its customers trading requirements, Seafresh Group has been trading via EDI for many years. However, when system and service issues with the company's incumbent on-premise EDI solution threatened to affect customer service levels, the decision was made to look for an alternative provider.

Seafresh Group Limited is the UK holding Company of Seafresh Industry Public Company Limited in Thailand through which the Seafresh Group is expanding its global aquaculture presence.

As a company that was growing rapidly, the first priority for Seafresh Group was to comply with its customers EDI requirements. Seafresh Group initially migrated across to the TrueCommerce web EDI solution, using the portal to receive and acknowledge orders, create and send ASN's and SSCC pallet labels, and create and send invoices. The solution enabled Seafresh Group to migrate from its existing unstable solution quickly and easily, with no investment required in software or hardware.

Member of Seafresh Group, Blue Earth Foods Limited is a leading supplier of chilled seafood products to retailers throughout the United Kingdom and Europe.

"The TrueCommerce portal was great when we didn't have an ERP solution or the time to stop and think about a more joined up approach. However, when I joined the business, I saw an opportunity to build upon the benefits we had seen since we moved to TrueCommerce through automation and integration," said Tim Hunter, Group Head of IT at Seafresh Group. "We wanted to eliminate the risk of human error and eliminate the time and effort that was being wasted in rekeying and cross referencing data, which were required due to the disconnect between our new ERP system and the information being sent from our customers through the TrueCommerce portal."

Based in Seattle USA, Sea Farms Inc, part of Seafresh Group,  controls, with its dedicated team of some of North Americas most experienced seafood people all group sales in Americas to retail and Food service customers.

The decision was subsequently made to integrate the TrueCommerce EDI solution with the company's Oracle ERP system and WMS solution. Since integrating EDI with its back office systems, Seafresh Group has benefitted from significant productivity and efficiency benefits. The company now has a stable and scalable electronic trading solution that maximises efficiency and customer service levels.

"We've seen a reduction in risk by removing manual, error-prone processes, and an opportunity to refocus the team on tasks that can add value to the business as we continue to grow," said Hunter. "The online portal also makes troubleshooting issues and testing very flexible and we get great visibility of messages flowing in and out of the business."

Based in Southern Thailand, Sea Fresh are a well-established and fully accredited processer and exporter of fresh frozen prawn products. With an excellent geographical location allowing access to an abundant source of cultivated prawns, the company is able to maximise on freshness to ensure delivery of the highest quality products.

"It's always exciting to help companies on their journey, particularly during times of growth and changing priorities and projects," said Matthew Wilcock, Manager, UK Sales at TrueCommerce Europe. "We have worked closely with Seafresh Group for a number of years now and their move from a browser-based solution in the early days to the fully-integrated solution they have now is testament to the range of businesses we are able to help, and our experience in providing the right solution at the right time. We are looking forward to working with Tim and the team as they continue to grow in the future."

About Seafresh Group 

Seafresh Group Limited is the UK holding Company of Seafresh Industry Public Company Limited in Thailand through which the Seafresh Group is expanding its global aquaculture presence. With over 30 years of seafood presence in the global seafood market, a team of seasoned seafood professionals and a workforce in excess of 5,000 people globally, the company works with leading global retailers and food service businesses to provide the highest quality, responsibly sourced seafood at the best value to our customers and end-consumers.

About TrueCommerce Europe 

TrueCommerce in Europe is the brand name that brings together three market leading EDI vendors in Europe: Wesupply, Atlas Products and HighJump B2Bi. TrueCommerce Europe delivers the next generation of EDI and e-Invoicing managed service to companies large and small looking to improve efficiency and reduce cost. TrueCommerce Europe is part of the global TrueCommerce and HighJump business serving 15,000 customers with almost 800 staff deployed.

Source: TrueCommerce Europe

[email protected]

Information of the company:
Address: 31st Floor, Chartered Square Building 152/25 North Sathon Road, Silom
City: Bangrak
State/ZIP: Bangkok (10500 )
Country: Thailand
Phone: +66 2637 88 88
Fax: +66 26378801-2
E-Mail: [email protected]
More about:


Approval / Accreditation / Certified / Oversight by...
HACCP  ISO   E.U.  USDA/USDC & FDA  RF (Russia)  BAP/Best Aquaculture Practices 


Click to know how to advertise in FIS
New Zealand company SeaDragon attains Friend of the Sea certification for Omega-3 fish oil
Dr. Praeger’s Launches New MSC Certified Wild Caught Alaskan Seafood Bites and Burgers
Chicken of the Sea Unveils World’s First Deli-Ready Tuna Slices
ACR Electronics and Ocean Signal Work with Commercial Fishing Operators
Air Products Highlights Industrial Gas and Equipment Solutions for Seafood Processors at SENA
Trans-Ocean Plans Aggressive Marketing Push for Simply Surimi
At the Forefront of Smarter Processing with Marel at NASF
Chicken of the Sea Partners with Pacifical on MSC Certified Tuna
Maritech to Launch New Cloud-Based Seafood Software Tools
Peruvian Company Colpex Attains Friend of the Sea Certification for Omega-3 Fish Oil
Commited to Environmentally Responsible Fishing Practices
Seafood Icon Celebrates Its 30th Anniversary
Time-Temperature Solution Perfect for Reduced Oxygen Packaging
Strong Operational Earnings for Marine Harvest in Q4
Russian Fishery Company Increases Deep Processing of Pollock on Trawlers
Red Lobster Reveals Seafood With Standards Commitments
Aquabyte Aims to Transform Fish Farming Through Computer Vision and Machine Learning
New Design for SeaPak´s Seafood Product Line Hits Shelves
Meijer Chefs Offer Tips on How to Enjoy Smoked Atlantic Salmon
SafetyChain Software and Safe Quality Seafood Associates Announce Partnership
More Articles...

Dr. Praeger's Hooks Clean Eaters with Tasty New MSC Certified Wild Caught Alaskan Seafood Bites and Burgers
United States ELMWOOD PARK, N.J.--(BUSINESS WIRE)--Fresh-caught flavor is making its way to freezers across the country with four new frozen seafood products from Dr. Pra...
Private equity fund acquires Morenot majority stake
Norway FSN Capital V has acquired a majority stake in Norway based Mørenot Holding II, a world leading supplier of equipment and services to the world’s fishery- and aquaculture industries as well as marine seismic.
Snow crab trap fishery MSC certificate suspended
Canada The Marine Stewardship Ccouncil certificate for the Southern Gulf of St. Lawrence snow crab trap fishery in Canada has been suspended by certifier SAI Global.
EU and Côte d'Ivoire renew fishing agreement
European Union The negotiations held in Abidjan have allowed the European Union and Côte d'Ivoire to agree on a new fisheries partnership protocol that gives access to Ivory Coast waters to 36 EU vessels.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER