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THAIFEX is the leading annual international trade exhibition for food & beverages, food technology, retail & franchise in ASEAN.

THAIFEX-World of Food Asia 2017 Records All Time High in Event Attendance

  (THAILAND, 6/13/2017)

THAIFEX–World of Food Asia 2017, ASEAN’s largest food and beverage trade show, culminated in a total of 55,111 visitors from 130 countries – a whopping 30 per cent increase from 2016.

An impactful show that showcased the synergistic partnership between the government and private sector to address growing F&B demands and concerns in Asia, the 14th edition of THAIFEX-World of Food Asia was jointly organised by Koelnmesse Pte Ltd, the Department of International Trade Promotion (DITP), and the Thai Chamber of Commerce (TCC).

A total of  total of 55,11 visitors attended THAIFEX 2017.

Over the span of five days, the event was attended by 43,129 Thai visitors and 11,982 international visitors, all comprising of key decision makers and buyers in the F&B trade. They were not only treated to a wide array of food products and technologies, but also access to insights that could help extend their businesses throughout ASEAN and beyond.

Committed to providing a truly global experience for everyone, the trade show saw the number of international exhibitors grow by 14 per cent, with representatives from countries such as Scotland, the USA, Australia, Poland, Japan, Turkey, and Vietnam. This is the first time the absolute number of international exhibitors matched that of Thai exhibitors, indicative of a powerful show for the region and beyond.

This one-stop food exhibition also features latest food producing technologies, food safety standards, related businesses and services, as well as a most fascinating culinary experience from the world of food.

Mathias Kuepper, Managing Director, Koelnmesse, organiser for THAIFEX-World of Food Asia 2017, said, “The record-breaking number of visitors is testament to the fact that the F&B industry continues to see the trade show as the place to be. This year’s show proved to be more than just a platform for networking between buyers and exhibitors, but also an avenue for everyone to collaborate, share thoughts, and exchange knowledge about issues facing the industry.”

THAIFEX is a trade event to meet, establish new business networks and to heighten your success.

Acknowledging the huge potential in Asia for Western products, Scottish Development International’s Head of Southeast Asia, Neil Mcinnes said, “We have been seeing an increase in demand from Thailand and Asia as a whole for Scottish products, ranging from Scottish smoked salmon and seafood to shortbread, biscuits, cheese and craft beer. THAIFEX-World of Food Asia has given us the opportunity to showcase these and other innovative Scottish products and capitalise on the demand for high quality, premium products in Thailand and beyond.”

For the first time this year, an exclusive group of Asian top buyers were also hosted on-site for one-on-one business matching and networking.

An exclusive group of Asian top buyers were also hosted on-site for one-on-one business matching and networking.

Simon Chuen, Director and General Manager of Dah Chong Hong Holdings, said, “We’re thrilled to be part of the exclusive group of hosted buyers. Many valuable connections were established and we are confident that they will help us in generating successful business deals post-show. The varied profile of exhibitors that we met certainly expanded our horizons as we were not aware of some of the products prior to attending THAIFEX-World of Food Asia. It was indeed an enriching and engaging show for us.”

Thai Union at THAIFEX 2017.

Echoing similar sentiments is Mr. Vo Thanh Vin, International Business Manager, VINAMILK,“This is our 4th year exhibiting at THAIFEX-World of Food Asia, and we were very impressed by the hosted buyers‘ programme. It gave us the opportunity to engage with major retailers from around the region, and it was a fruitful session meeting buyers from both supermarkets and hypermarkets across Thailand.”

Over the span of five days, the event was attended by 11,982 international visitors.

Innovation – the hallmark of THAIFEX–World of Food Asia Innovation took center stage as a key theme throughout the trade show. Together with Innova Market Insights, THAIFEX-World of Food Asia’s official knowledge partner, top F&B trends, as well as hot button issues, were presented to all attendees. For the first time, the THAIFEX Innovation Zone and Seminar Series were organized to spur conversations about these trends that are set to take the F&B industry by storm. Industry experts led engaging discussions around product development, packaging innovations, and food technology.

Scotland is seeing an increase in demand from Thailand and Asia as a whole for Scottish products.

Recognizing the increasingly niche and changing demands of consumers, the top 50 most innovative products from leading companies, such as Kasel GmbH, Compagnia Alimentare Italiana SPA and Black Isle Brewing Co, were unveiled by an independent panels of judges and industry leaders.

The next edition of THAIFEX–World of Food Asia 2018 will be held from 29 May – 2 June 2018.

About THAIFEX-World of Food Asia

THAIFEX-World of Food Asia is the leading annual international trade exhibition for food & beverages, food technology, retail & franchise in ASEAN. It is a trade event to meet, establish new business networks and to heighten your success. This one-stop food exhibition also features latest food producing technologies, food safety standards, related businesses and services, as well as a most fascinating culinary experience from the world of food.

About Koelnmesse

Koelnmesse is an international leader in organising food fairs and events regarding food and beverages processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, India, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enables to offer Koelnmesse customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international busines.

Source: Koelnmesse

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