Simply Breaded, wrapped in delicious crisp breadcrumbs with no artificial ingredients.
Young’s Launches Their New, Best Tasting ‘Simply Breaded’ Range
(UNITED KINGDOM, 7/11/2017)
Young’s Seafood Limited, the UK’s number one fish and seafood business, is re-invigorating one of its heartland categories with the launch of their new ‘Simply Breaded’ range.The new and improved range is their tastiest yet, as voted by consumers, and is made with 100% responsibly sourced fish, wrapped in delicious crisp breadcrumbs with no artificial ingredients.
Yvonne Adam, Marketing Director at Young’s Seafood Limited, said: “Sometimes the simplest things are the best. We’ve listened to what our consumers want; succulent fish wrapped in crispy golden breadcrumbs with nothing artificial, and this has helped us to create our tastiest recipe yet”.
The ‘Simply Breaded’ range will appear in stores from August.
With a brand new pack design that gives the range a stronger personality and presence in store, the fillets also have a crispier breadcrumb and an improved shape. In a blind taste test, the new recipe was preferred by a panel of 200 consumers, making it their tastiest ever recipe.
A major supplier to UK retailers, Young’s Seafood Limited is home to Young’s, the UK's leading frozen and chilled fish brand. With an award winning Fish for Life programme on responsible sourcing, and 10 Principles of Responsible Fish Procurement, Young’s are committed to ensuring that great quality fish is accessible to all, now and for generations to come.