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Technavio’s report on the global canned seafood market provides an analysis of the trends expected to impact the market outlook from 2017-2021.

Top 3 Emerging Trends to Impact the Canned Seafood Market in the Next Five Years

  (UNITED KINGDOM, 9/11/2017)

Technavio’s latest report on the global canned seafood market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021.

The canned seafood market is growing at a steady rate, and this pattern is expected to continue during the forecast period. Increased demand for canned fish and seafood, rising disposable income of consumers, and the emergence of private labels are expected to render a positive influence on the market. For instance, China, the largest market for fish and seafood, reported a high penetration of private labels in terms of volume.

There is an increasing demand for canned seafood from athletes.

The top three emerging trends driving the global canned seafood market according to Technavio food and beverage research analysts are:

  • Increasing demand from athletes
  • Growth prospects in e-commerce
  • Rising export and import

Increasing demand from athletes

The canned seafood market is growing at a steady rate. (Photo: Anfaco)

“A positive trend that is expected to influence the market in the coming years is the increasing demand for canned fish products such as canned salmon from athletes. Salmon is a rich source of iron, high-quality protein, omega-3 fatty acids, and vitamin B-12. This makes it a popular option among athletes,” says Manjunath Reddy, a lead analyst at Technavio for research on food.

Omega-3 fatty acids have various benefits such as they protect the heart by reducing blood clots, triglycerides, and blood pressure. It can also help in lowering the inflammations in muscles due to intense exercises. Salmon also contains vitamin D, which helps in keeping the brain cells healthy and also supports the immune system. Salmon also helps to keep muscles and bones strong.

Growth prospects in e-commerce

There is an increased demand for canned fish and seafood. (Photo: Anfaco)

“There is a huge potential for players to increase their profitability by selling their products online, with the rising trend of e-commerce businesses. Many consumers prefer to shop online due to the convenience factor of online shopping. This changing trend has encouraged numerous companies to focus on the new Internet-savvy customers and venture into this growing retail format,” adds Manjunath.

Ocean Executive has developed a business-to-business (B2B) marketplace that offers a private auction e-commerce platform for seafood companies throughout the supply chain. This will benefit all the participants in the supply chain, such as fishermen, fish farmers and processors, wholesalers, distributors, traders, brokers, grocery stores, retailers, and large restaurant chains.

Rising export and import

The exports of fish and seafood are increasing with the increasing demand for fish to meet the global canned seafood market demand. The US mainly imports seafood from countries, such as China, Thailand, Canada, Indonesia, Vietnam, and Ecuador. In 2016, the exports of fish and seafood from India increased to about 20% compared to the values in 2015. In March 2017, the export of pelagic fish increased to about 1% as compared to the exports in March 2016.

The exports of fish and seafood are increasing with the increasing demand for fish to meet the global canned seafood market demand. (Photo: Wild Planet)

About Technavio

Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

 is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

To get the report click here.

Source: Technavio

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