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Young’s King Prawns and Scallops with Lemon and Pink Peppercorn Butter.

Young’s Seafood Launches New, Premium Shellfish Range, Plugging Gap in Recipe Inspiration

  (UNITED KINGDOM, 11/17/2017)

Young’s Seafood, the UK’s number one fish and seafood company, is set to further boost the fastest growing frozen seafood category* with the launch of three new, delicious frozen shellfish lines.

The introduction of the new lines comes after the brand undertook research that showed consumers lacked inspiration, with two out of three saying they’d like to see new and exciting products**. This is where Young’s 200-year heritage, that started with shellfish, comes to the fore, with a history of inspiring consumers with delicious food, that’s easy to make.

Young’s King Prawns and Scallops with Lemon and Pink Peppercorn Butter.

From a succulent scallop dish and Fruits de Mer product that are complemented with restaurant-inspired butters, to juicy, sweet jumbo Tiger prawns, shoppers in Tesco, Sainsbury’s and Waitrose are now able to choose from:

  • Young’s King Prawns and Scallops with Lemon and Pink Peppercorn Butter 200g; £5 MRSP
  • Young’s Fruits de Mer with Black Garlic and Lemon Butter 250g; £5 MRSP
  • Young’s Jumbo Tiger Prawns 180g; £6 MRSP

Jason Manley, Head of Frozen Brand at Young’s said: “We want to inspire more people to love fish, and when consumers told us they lack that inspiration, we’ve used our seafood heritage to develop the best shellfish products that they can be confident in using to make delicious dishes at home’’.

Young’s Fruits de Mer with Black Garlic and Lemon Butter and Young’s Jumbo Tiger Prawns.

The launch is supported by a multichannel campaign including TV, PR and digital marketing which inspires consumers with simple, versatile recipes.

*Frozen Seafood is growing by +9.5% in value and +5.5% in volume in the last 12wks Kantar to 8th October 2017 – fastest growth for over 7 years

**3GEM – 500 Chilled & Frozen Shellfish Shoppers - February 2016

About Young’s Seafood Limited

Young’s Seafood is the UK’s leading supplier of frozen and chilled, own-label and branded fish and seafood.  A major supplier to UK retailers, Young’s Seafood Limited is home to Young’s, the UK's leading frozen and chilled fish brand.  With an award winning Fish for Life programme on responsible sourcing, and 10 Principles of Responsible Fish Procurement, Young’s are committed to ensuring that great quality fish is accessible to all, now and for generations to come.

Source: Young´s Seafood

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Address: Ross House, Wickham Road
City: Grimsby
State/ZIP: England (DN31 3SW)
Country: United Kingdom
Phone: +44 1472 585 858
E-Mail: [email protected]
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