Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Digimarc and leading retail scale and thermal printer suppliers deliver a more powerful labeling solution for retailers and packaged food brands.

New Digimarc Barcode for Thermal Labels Simplifies Retail Checkout and Reduces Product Shrink

  (UNITED STATES, 1/11/2018)
Today Digimarc Corporation (NASDAQ: DMRC), inventor of the Intuitive Computing Platform™ featuring Digimarc Barcode, unveiled its new Digimarc Barcode for Thermal Labels. Retail thermal labels with Digimarc Barcode scan even when ripped, creased, smudged or damaged, making checkout faster and easier for both customers and cashiers. Digimarc Barcode for Thermal Labels additionally encode GS1 Application Identifiers (AIs) for fresh foods, allowing retailers to dynamically adjust pricing on soon-to-be-expired fresh foods or sell items at a discount, instead of discarding them as shrink.
 
Digimarc Barcode for Thermal Labels help cashiers more easily and reliably scan torn, wrinkled or damaged fresh food labels. A recent Harris Poll survey revealed damaged labels are more difficult for cashiers to scan.

Digimarc delivers a complete solution in conjunction with leading retail scale and POS (Point-of-Sale) scanning manufacturers. Together, these firms account for more than 80 percent of thermal labels printed in the retail perimeter departments. Digimarc Barcode for Thermal Labels can be reliably and efficiently scanned at the front of the store by Digimarc-capable models of POS scanners from leading manufacturers, including Datalogic, Honeywell, NCR and Zebra. Digimarc will be showcasing this solution with their printing and scanning partners in booth #2875 at NRF 2018 on January 14-16.
 
Bruce Davis, CEO.
A new Harris Poll survey reveals cashiers find damaged thermal labels difficult to scan because of problems like wrinkles, moisture or poor placement on food items. Seventy-six percent of cashiers experience a label not reading from the meat/seafood department at least once per shift.
Ninety percent strongly agreed that reducing hard-to-scan thermal labels would improve their productivity. The new Digimarc Barcode for Thermal Labels addresses these problems by making scanning easier and more reliable.

"The recent Harris Poll data confirms what the industry has known anecdotally for years, and that's the inefficiencies of fresh food labels," said Bruce Davis, chief executive officer, Digimarc. "Digimarc Barcode for Thermal Labels address this problem head-on by providing a seamless and efficient solution from the fresh food counter to the front-of-store at checkout."

 
 
Digimarc Barcode is repeated multiple times across the surface of a label. This broad label coverage provides scanners and mobile devices with a larger and more reliable scanning surface than a label with a traditional barcode. Retailers also have an opportunity to engage consumers by making it easy for shoppers to scan a label with their mobile phones to access coupons, recipes and videos.

Intro to Digimarc Barcode from Digimarc on Vimeo.

Learn more about Digimarc Barcode for Thermal Labels here.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images, and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents.

These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, central banks, U.S. states, film companies and professional sports franchises, among others.

Source: Digimarc Corporation

[email protected]
www.fis.com


Information of the company:
Address: 9405 SW Gemini Drive, Beaverton
City: Portland
State/ZIP: Oregon (OR 97008)
Country: United States
Phone: +1 503 469 4800
More about:


Location:



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Umitron Expands Early Stage Funding and Starts Data Service for Aquaculture Insurance
Data Ecosystem For The Global Seafood Industry
Sustainable Omega 3 Consumption: A Positive Trend Set to Increase
Experts in Seafood Packaging
Texas Shrimp Farmers Try New Technology to Prevent Disease
SIMBA Seafood Traceability System Improves Productivity with Real Time Production Updates
Seafood Products that Speak of the Ocean
Largest-Ever Order of NaturaLINE® Goes To MSC
Continued Expansion of Coast & Glen is a Major Jobs Boost for the Local Economy
MSC Scholarship Program Helps Fund Sustainability Research in Four Oceans
Fair Northern Fish for European Consumers
SOKOTRA Capital Ltd. Led Consortium Acquires 100% of L'Aquaculture Tunisienne
Bantry Bay Seafoods Becomes New Wave of Bantry
Premium Organic Shrimp Delivered Directly from the Source
Highly Durable, Flexible and Cost Effective Packaging Solutions
Ted Danson and Katharine McPhee Headline Oceana's SeaChange Summer Party
27 New Welders have Graduated from AKVA Academy
Seafood Nutrition Partnership Announces Second Annual State of the Science Symposium
First ASIC Verified Shrimp Enters US Market
Verifik8 Tracks, Manages and Displays Social and Environmental Data on Seafood Operations
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Indigenous chiefs request fishing rights in Nova Scotia marine protected areas
Canada Nova Scotia Mi'kmaq chiefs consider Indigenous fishermen should be exempt from any fishing ban within marine protected areas (MPA) because of First Nations' treaty rights.
What will Tesco’s discounter brand Jack’s look like?
United Kingdom Tesco is readying the launch of Jack’s, its much-anticipated discounter that will challenge Aldi and Lidl.
The French and the British agree to end ‘Scallop War’
France A deal has been reached between French and British fisherman to end the dispute over scallop fishing in the English Channel, which will be passed on to authorities in the two countries to be finalised.
Taiwanese fishing vessel involved in labour abuse operated from Uruguay
Taiwan Taiwan-flagged fishing vessel Fuh Sheng 11, target of several accusations on the waters off South Africa, such as labour abuse, overfishing and shark finning, operated in 2017 from Montevideo, Uruguay.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER