Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

I&J's new Fish ‘n Crisps fish fingers and Fish Bakes

New I&J Seafood Products

  (SOUTH AFRICA, 5/10/2010)

I&J has introduced two new seafood products to its extensive range, the Fish ‘n Crisps fish fingers for kids and the more grown-up Fish Bakes. 

Kids will absolutely adore the innovative new Fish ’n Crisps, which combines I&J tried and trusted fish fingers, with a coating of crispy potato crumbs. Available in three delicious flavours – Original, Tomato and Toasted Cheese – the new Fish ’n Crisps combines all the benefits of fish with the crunchiness of real potato.
The new Fish ’n Crisps combines I&J fish fingers with a coating of crispy potato crumbs
I&J has also introduced the Fish Bakes, a delectable combination of the finest fish and freshest potatoes, combined with a perfect blend of herbs and spices, and coated in I&J’s secret crispy golden crumb. Available in two flavours - Lemon and, Garlic and Parsley - the Fish Bakes form the basis of a delicious, hearty meal.
The new Fish Bakes are a delectable combination of the finest fish and freshest potatoes
I&J has been taken into a new era of progressive and environmentally conscious fishing when last September, with the launch of the Responsible Fisheries Alliance, the company and three other prominent South African fishing businesses, committed to working together and sharing solutions in the mutual goal of securing the future of seafood and marine ecosytems.
The broad objective of the RFA is to provide a platform for I&J and its counterparts in the fishing industry - the Oceana Group (Public, JNB:OCE), Sea Harvest and Viking Fishing - to support the implementation of an ecosystem approach to fisheries (EAF) management. But, in reality the RFA will formalize and expand the mutually beneficial partnership that has developed between these prominent fishing companies and the international conservation organization, WWF.
For example, over the past two years, I&J and Sea Harvest have provided funding for WWF experts to teach skippers and fishing crews about responsible fishing practices. And, after a scientific assessment was conducted on the environmental impacts of trawling, I&J and other members of the South African Deep-Sea Trawling Industry Association (SADSTIA) took the initiative to "ring fence" existing trawl grounds and prevent trawling outside of the grounds.
Over the past two years, I&J has provided funding for WWF experts to teach skippers and fishing crews about responsible fishing practices

The idea is to prevent the expansion of trawling into new areas until such time as the impacts of bottom trawling on the sea bed are better understood. Fishing grounds that have been extensively trawled over the years have been identified and if the fishing industry intends to open up new grounds, an impact assessment will have to be completed first.
I&J Operations Director, Suleiman Salie, said that the Alliance would help to promote sustainable and responsible fishing practices in the long term. "The collaborative initiatives that will be championed by the RFA will help I&J to ensure that the fisheries in which it participates are responsibly managed for the benefit of present and future generations," said Suleiman.
The goals of the RFA include promoting responsible fisheries practices, influencing policy on fishery governance, skills development to enable the implementation of an ecosystem approach, and facilitating high quality ecological, socio-economic and governance related research to inform the implementation of an EAF.
I&J offers an extensive range of branded frozen and chilled convenience foods
About Irvin & Johnson Limited
The roots of Irvin & Johnson Limited (I&J) are steeped in the history of South Africa's trawling industry. From its modest beginnings, Irvin & Johnson has established itself as South Africa's leading fishing company and multi-national processor and marketer of an extensive range of branded frozen and chilled convenience foods.
The founder members of Irvin & Johnson, Charles "Ocean" Johnson and George “Driver” Irvin began operating as a fishing company out of Cape Town harbor in the early 1900's. They began with only 2 trawlers, operating these vessels and their head office at the Clock Tower out of Cape Town harbor, now the V & A Waterfront. Their partnership was formalized on 16 November 1910 when the company Irvin & Johnson was first incorporated.
Irvin & Johnson's corporate Head Office is situated in Cape Town, in the suburb of Woodstock, where the company directs, co-ordinates and controls all of Irvin & Johnson's major group functions such as fishing, processing and marketing.
The roots of I&J are steeped in the history of South Africa's trawling industry
The company’s freezer trawlers have an onboard factory below deck to process the hake they catch. Processing involves cleaning, skinning, filleting and packaging the hake then freezing it down to -25°C, ready for sale on return to port.
I&J’s main target species is hake (Merluccius capensis and Merluccius paradoxus) found only in South African waters. Other species caught and landed are horse mackerel (Trachurus capensis), mackerel (Genypterus capensis) and monk (Lophius upsicephalus).
The wet fish vessels spend up to 9 days at sea and bring their fresh catch back to shore packed in ice in especially designed plastic bins. This packing ensures that Irvin & Johnson’s high standards of quality and freshness are upheld. After offloading, the fish is sent to Irvin & Johnson’s Woodstock plant for grading and processing for either the local or international markets.
Related Articles
Margaret E.L. Stacey
Editor Companies and Products


Information of the company:
Address: I&J House, 1 Davidson Street, Woodstock
City: Cape Town
State/ZIP: Western Cape (7925)
Country: South Africa
Phone: +27 21 440 7800
E-Mail: [email protected]
More about:


Approval / Accreditation / Certified / Oversight by...
MSC/Marine Stewardship Council  E.U.  USDA/USDC & FDA 


Click to know how to advertise in FIS
Sustainable Seafood Company Mind Fish Launches Their First Product Line
New Zealand company SeaDragon attains Friend of the Sea certification for Omega-3 fish oil
Dr. Praeger’s Launches New MSC Certified Wild Caught Alaskan Seafood Bites and Burgers
Chicken of the Sea Unveils World’s First Deli-Ready Tuna Slices
ACR Electronics and Ocean Signal Work with Commercial Fishing Operators
Air Products Highlights Industrial Gas and Equipment Solutions for Seafood Processors at SENA
Trans-Ocean Plans Aggressive Marketing Push for Simply Surimi
At the Forefront of Smarter Processing with Marel at NASF
Chicken of the Sea Partners with Pacifical on MSC Certified Tuna
Maritech to Launch New Cloud-Based Seafood Software Tools
Peruvian Company Colpex Attains Friend of the Sea Certification for Omega-3 Fish Oil
Commited to Environmentally Responsible Fishing Practices
Seafood Icon Celebrates Its 30th Anniversary
Time-Temperature Solution Perfect for Reduced Oxygen Packaging
Strong Operational Earnings for Marine Harvest in Q4
Russian Fishery Company Increases Deep Processing of Pollock on Trawlers
Red Lobster Reveals Seafood With Standards Commitments
Aquabyte Aims to Transform Fish Farming Through Computer Vision and Machine Learning
New Design for SeaPak´s Seafood Product Line Hits Shelves
Meijer Chefs Offer Tips on How to Enjoy Smoked Atlantic Salmon
More Articles...

EU and Côte d'Ivoire renew fishing agreement
European Union The negotiations held in Abidjan have allowed the European Union and Côte d'Ivoire to agree on a new fisheries partnership protocol that gives access to Ivory Coast waters to 36 EU vessels.
Seafood sector firms call for effective fishing regulations
United Kingdom A coalition of 17 supermarkets, processors and industry groups urge the United Kingdom Government to adopt robust fisheries regulations after Brexit.
Private equity fund acquires Morenot majority stake
Norway FSN Capital V has acquired a majority stake in Norway based Mørenot Holding II, a world leading supplier of equipment and services to the world’s fishery- and aquaculture industries as well as marine seismic.
Snow crab trap fishery MSC certificate suspended
Canada The Marine Stewardship Ccouncil certificate for the Southern Gulf of St. Lawrence snow crab trap fishery in Canada has been suspended by certifier SAI Global.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER