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Red Lobster is the world’s largest casual dining seafood restaurant with nearly 700 locations and more than 63,000 employees. (Photo: Red Lobster/FIS)

Red Lobster to remodel entire restaurant chain

  (UNITED STATES, 11/15/2010)

Red Lobster has announced a plan to remodel all of its nearly 700 restaurants across the U.S. and Canada in a style reminiscent of the seaside village of Bar Harbor, Maine.

Along with an updated look, Red Lobster is introducing a new lunch and dinner menu, inspired by the flavors of America, that are likely to range in price from USD 8.99 to USD 18.50.

The new Bar Harbor design was first developed in 2005 by an internal team of architects and designers, and was selected after a rigorous, multi-year process that included guest focus groups, qualitative surveys and market testing.

New exterior features include a stone tower, ship lanterns, Adirondack-style chairs and unique window decals that spell out the types of seafood guests will find inside. Guests will also notice new signage, featuring a contemporized logo with an updated lobster icon.

Interiors will now feature new booths, wooden paneling, softer lighting and nautical décor such as signal flags and seaside-inspired artwork.

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Thirty-three per cent of restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014.

“Our guests are at the heart of everything we do, and while their love for our delicious seafood and friendly service has never been stronger, they’ve expressed a desire for a more up-to-date atmosphere,” said Red Lobster President Kim Lopdrup.

Beginning 16 November, new dishes will be available in Red Lobster restaurants across North America.

New dishes include:

  • Maple-Glazed Salmon and Shrimp
  • Pecan-Crusted Jumbo Shrimp
  • Cedar Plank Salmon
  • Parmesan-Crusted Tilapia
  • New England Lobster Rolls
  • Shrimp Flatbread and Grilled Shrimp Salad

“As the place that introduced America to seafood, our menu takes inspiration from different flavors and regions throughout the country,” said Red Lobster Senior Executive Chef Michael LaDuke.

These initiatives are the latest in a string of recent additions to Red Lobster, the world’s largest casual dining seafood restaurant with nearly 700 locations and more than 63,000 employees delivering seafood to guests across North America. Red Lobster is a division of Darden Restaurants, the world’s largest full-service restaurant operating company.

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Information of the company:
Address: 450 South Orange Ave, Suite 800
City: Orlando
State/ZIP: Florida (FL 32801)
Country: United States
Phone: +1 800-562-7837
E-Mail: [email protected]
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