Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


British samphire will be sold at Waitrose fish counters for the first time (Photo: Waitrose)

Waitrose Serves Up An Unusual Trio Of Sea Vegetables

  (UNITED KINGDOM, 6/9/2011)

Sea vegetables traditionally found on British coastlines are hitting supermarket shelves following a surge in demand linked to the foraging trend. 

Samphire (Salicornia europaea) and sea aster (Aster tripolium), both native British plants, will appear at Waitrose supermarket fresh fish counters this summer.

Demand for samphire outstripped supply at the supermarket last year as the foraging trend raised its profile and made the green vegetable a foodies’ must-have.

Samphire (Salicornia europaea) is classed as sea vegetable, not seaweed

Hugh Fearnley-Whittingstall and Rick Stein are among the celebrity chefs who have sung the praises of samphire, typically found in marshlands and mudflats around estuaries.

British samphire will be sold at Waitrose fish counters for the first time thanks to the supermarket securing its own dedicated supply.

Waitrose fresh produce buyer Rhonwen Cunningham said: “Samphire became so popular during 2010 that customer demand outstripped our supply, so we’ve worked hard to get more of this delicious green vegetable into our stores”.

Sea aster (Aster tripolium) is a native British plant

“British-grown sea aster and samphire will be available at Waitrose this summer while the season lasts – so shoppers won’t have to go foraging in the wild for them.”

Danish eaterie Noma - which recently retained its crown as the world’s best restaurant - put foraging on the culinary map by serving up local wild plants.

 

Samphire and sea aster are classed as sea vegetables, not seaweed, and have a light delicate flavour.

They take just a few minutes to steam cook or sautee and are usually served with fish, seafood or saltmarsh lamb.

The Ledbury in London - this year's highest new entry in the prestigious World’s 50 Best Restaurants awards - recently had sea vegetables on its tasting menu.

Upmarket London eateries J.Sheekey and Arbutus both recently served shellfish with sea purslane (Sesuvium portulacastrum), another wild coastal plant.

A third sea vegetable called Okahijiki, originally from Japan, makes its UK supermarket debut at Waitrose in late June. It has a fresh, light taste and is already served in restaurants on the Continent.

Samphire, sea aster and okahijiki are now grown exclusively for Waitrose on a farm in the Midlands.

Britain’s foraging trend grew to such an extent last year that illegal wild mushroom picking at beauty spot Epping Forest hit a record high.

About Waitrose Supermarket

Unlike other major supermarkets, Waitrose isn't owned by shareholders and the City.
Instead, as part of the John Lewis Partnership, it's owned by everyone who works for the Partnership. And every year they share the profits that would normally go to shareholders. As you would expect this produces an extraordinary high level of committment amongst those who work in our stores.

There are Waitrose shops throughout England, Scotland and Wales. Locations range from high streets to edge of town sites and vary in size from just 7,000 square feet to approximately 56,000 feet. The John Lewis Partnership as a whole employs nearly 68,000 Partners and has a turnover in excess of £6 billion (USD 9.8226 billion). As well as Waitrose, it runs 26 John Lewis department stores throughout the United Kingdom, several manufacturing concerns and a farm.

Source: Waitrose

Related News 

Margaret E.L. Stacey
Editor Companies and Products
[email protected]
www.fis.com


Information of the company:
Address: Doncastle Road, Southern Industrial Area
City: Bracknell
State/ZIP: Berkshire, Egland (RG12 8YA)
Country: United Kingdom
Phone: +44 1344 424 680
Fax: +44 20 7592 6333
E-Mail: [email protected]
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
GMP/Good Manufacturing Practice  Dolphin Safe  Friend of the Sea  HALAL   Kosher  MSC/Marine Stewardship Council  Organic Soil Assoc/UK  UKAS 
BRC (British Retail Consortium)  EFSIS/European Food Safety Inspection Service  FairTrade 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Pacific Seafood is World’s First to Offer Four-Star BAP Oysters
Swiss Company Burgerstein Attains Friend of the Sea's Certification for Omega-3 Fish Oil
New Digimarc Barcode for Thermal Labels Simplifies Retail Checkout and Reduces Product Shrink
AFT Holdings Creates All About Healthy Foods
iFresh Announces Exclusive Agreement with Sunray Venus
Crown Prince Attains Sustanable Certification for Sardines and Anchovies
The Saucy Fish Co. Expands Into Europe
Biomega Natural Nutrients Earns Sustainable Certification for Omega-3
Camanchaca Obtains Sustainable Certification for Fish Meal and Fish Oil
Eco-friendly, Biodegradable and Edible Seaweed Packaging
SeaPak Frozen Seafood For a Stress-Free Holiday Entertaining
Lund’s Fisheries Expands into Innovative Product Lines and Markets
Waitrose Achieves Responsible Sourcing First
Open Blue’s Cobia Achieves Good Alternative Ranking from Seafood Watch
YO! Sushi Acquires Leading North American Sushi Brand Bento Sushi
Natural Oils Achieves Sustainable Certification for Fish Oil
KM Seafood Achieves Friend of the Sea Certification for Tilapia and Perch
Ekofish Group Builds Twin-rigger at Damen Maaskant
Smoke Some Oysters and Celebrate Native American Heritage Month
Young’s Seafood Launches New, Premium Shellfish Range, Plugging Gap in Recipe Inspiration
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Blue Harvest Fisheries will have new President and CEO
United States Blue Harvest Fisheries announced that its President and CEO, Jeff Davis, will retire this month.
Spain and Portugal defend recovery plan for Iberian sardine
Spain Fisheries authorities from Spain and Portugal participated in a technical meeting with the services of the European Commission, to explain in detail the proposal of a multi-year management plan for the recovery of Iberian sardine prepared by both countries.
General Fisheries Commission for the Mediterranean to open subregional office in Fuengirola
Spain The General Fisheries Commission for the Mediterranean will have a sub-regional office for the Western Mediterranean that will be located in the Oceanographic Center of Malaga, in Fuengirola.
Chubut and NGO sign agreement to achieve international shrimp certification
Argentina The Chubut Fisheries Secretariat and CeDePesca have signed a collaboration agreement to work together with the objective of achieving an international sustainability certification for the province's shrimp fishery, together with seven processing companies.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER