The Co-operative won the award for its premium Truly Irresistible Cod & Minted Pea Fishcakes (Photo: The Co-operative/FIS)
Co-operative Fishcakes Win Best Sustainable Product Award
(UNITED KINGDOM, 8/1/2011)
The Co-operative has scooped the “Best Sustainable Product” award at the SuperMeat & Fish awards for the second year running.
The SuperMeat & Fish awards aim to reward excellence in supermarket retailing of meat and fish - at both store level and in manufacturing.
This year, the accolade was awarded to The Co-operative for its premium Truly Irresistible Cod & Minted Pea Fishcakes.
Winners of the 2011 SuperMeat & Fish Awards (Left Photo: meatinfo.co.uk)
The Co-operative has developed a unique method of assessing the sourcing of fish
Firmly aimed at the indulgence sector, the fishcakes are a rich blend of naturally smoked cod, white cod, British mashed potato and Jersey cream surrounding a minted mushy pea sauce centre and coated in a crispy and crunchy breadcrumb.
In keeping with The Co-operative's highly developed sustainability credentials, the cod is line-caught from a responsibly fished source and is naturally smoked in Scotland to ensure the finest quality.
The Co-operative’s Responsible Fish Sourcing Policy, launched in 2008, is a unique method of assessing the sourcing of fish, and was developed by The Co-operative along with its partner suppliers and leading NGO’s, taking into account both environmental and ecological issues.
It applies to all Co-operative own-brand fish, including canned and frozen, products containing fish and even sandwiches.
About The Co-operative
The Co-operative Group is the UK’s largest mutual business, owned not by private shareholders but by almost six million consumers.
It is the UK’s fifth biggest food retailer, the leading convenience store operator and a major financial services provider, operating both The Co-operative Bank and The Co-operative Insurance.
Co-op's fish range only contains fish from responsible sources
Among its other businesses are the number one funeral services provider and Britain’s largest farming operation.
As well as having clear financial and operational objectives, the Group has also set out its social and sustainability goals in its groundbreaking Ethical Plan, which specifies almost 50 commitments in these areas.
The Group operates over 5,000 retail trading outlets, employs more than 110,000 people and has an annual turnover of GBP 13.7bn.
Source: The Co-operative
Brian Loubet Jambert
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