Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

No contaminants have been detected in any piece of seafood tested since the spill. (Photo: wlf.louisiana.gov)

Applying BP dollars for Louisiana seafood industry restoration

  (UNITED STATES, 11/24/2011)

It has been a year since BP signed off on an agreement to fund seafood safety monitoring and marketing efforts to counter the damage to the industry caused by the Deepwater Horizon oil spill. BP awarded USD 48 million to the Louisiana Department of Wildlife and Fisheries – USD 18 million for safety testing and USD 30 million for an extensive marketing and advertising campaign. The funds for each programme are being paid out over a three-year period.

The two programmes have been implemented at different paces.  Monitoring seafood for safety began almost immediately after the spill. Marketing plans have begun to gain steam this year. The Louisiana Seafood Promotion and Marketing Board, an agency within the LDWF, is in charge of managing the marketing money. In March 2011, seeking to improve the image of and demand for Louisiana seafood, the LSPMB issued a request for proposals to advertising agencies. From 35 respondents, two marketing firms and a third firm to provide market research and financial oversight were selected in May. The LSPMB received the first USD 5 million from BP in June 2011.

Sal Sunseri, co-owner and vice president of P&J Oyster Company. (Photo: louisianaseafoodnews)

At its Stakeholders Summit held last week in Houma, the LSPMB gave participants a preview of the highly anticipated marketing campaign. Its main emphasis is the development of a brand identity for Louisiana seafood. The new advertising is expected to be rolled out in time for the Lenten season.

In connection with the brand-building campaign, the LSPMB will be promoting the Louisiana Wild Seafood Certification Programme, which is designed to improve demand by establishing Louisiana seafood as a premium, high-quality product. Seafood that is harvested, landed, processed, and packaged in Louisiana will be labelled as “Louisiana Seafood”, to identify Louisiana wild-caught seafood to distributors and consumers and to differentiate it from other products. The development stage of the Certification Programme is nearly complete, with an expected launch date in spring 2012.

After the advertising presentation, Sal Sunseri, co-owner and vice president of P&J Oyster Company, said, “I wanted to see what the campaign was about and I was very pleasantly surprised to learn that we’ve chosen three top advertising companies, each with certain specialties and attributes. I think that we as an industry will certainly benefit.”

The other programme funded by BP dollars, the seafood safety programme, is led by the Department of Wildlife and Fisheries in conjunction with three other state agencies. The state agencies began sampling commercial seafood species for contamination just three weeks after the BP spill. The agencies proceeded even without assurance of reimbursement. “We just went on faith that BP would honour its verbal agreement,” said a spokeswoman for the LDWF. “We would have liked to have had an agreement in place earlier, but we are encouraged by the seafood testing agreement that we did reach.”

The seafood testing programme has continued uninterrupted since its start. The state tests shrimp, crab, oysters, and finfish, then submits a quarterly expense report to BP for reimbursement. The testing protocol, the first of its kind, analyzes water and seafood samples for pollutants found in the spilled oil and in various chemicals applied to disperse the oil. So far, no contaminants have been detected in any piece of seafood tested since the spill.

In October, the agency launched www.GulfSource.org, a website that posts results of its testing of more than 300 seafood samples each month. At the Summit, Assistant Secretary of LDWF Randy Pausina touted the availability of the objective test results. “It’ll give you in great detail the results of each test of every species. It is a one-stop-shop for all testing that’s being done, whether through sediment, water or animal.”

Lance Nacio, of Anna Marie Seafood of Montegut, said that one of the main reasons he attended the Summit was to “learn what they’re doing with the BP funds.” Nacio added that, “we’ve been hearing about all these different things, and we wanted to see action.”

Source: Louisiana Seafood Promotion & Marketing Board

[email protected]

Information of the company:
Address: UNO Advanced Technology Center - 2021 Lakeshore Drive, Suite 300
City: New Orleans
State/ZIP: Louisiana (LA 70122)
Country: United States
Phone: +1 504 286 8736
Fax: +1 504 286 8738
E-Mail: [email protected]
More about:


Click to know how to advertise in FIS
Maxwell Chase First-of-its-Kind Packaging Solution for Extending Seafood Shelf Life
A Satisfactory Quarter for the SalMar Group
New Zealanders Choose Sustainable Seafood For Future Generations
Lidl UK Becomes First UK-Based Discounter to Join Ocean Disclosure Project
SAPMER Develops its Visual Identity and Confirms its New Strategic Direction
Clean Seas Seafood Limited Launches SensoryFresh
Iceland Seafood International Forms Vertically Integrated European Seafood Powerhouse
Safe-Sea, the First Sunscreen Truly Friend of the Sea
Seamark Launches King Prawn Ready-to-Cook Range
FleXicut Marine to be Installed Aboard HB Grandi
Farmed Seabass and Seabream from Italian Compagnie Ittiche Riunite Awarded Friend of the Sea
New Niche Found at Aquaculture Taiwan Expo & Forum
Lighten Up Menus With The 'Never Been Fried' Range From Young's Foodservice
Italian Manufacturer Calabraittica Obtains Friend of the Sea Certification for Anchovy Fillets
Mosca Presents Stainless-steel Strapping Machines
Sustainable Caribbean Cobia Comes to Seafood Expo Global 2018
First-of-Its-Kind Seafood Champion Finalist Named with FisheryProgress.org Selection
Get Ready for Smarter Processing with Marel at SPG
THAIFEX-World of Food Asia Returns for its 15th Edition
Sustainable Seafood Company Mind Fish Launches Their First Product Line
More Articles...

Chicken Of The Sea settles deal in antitrust lawsuit with Walmart
United States Seafood provider Chicken of the Sea International has signed an agreement with Walmart Inc., the largest canned tuna retailer in the United States, in order to settle antitrust claims brought by the retailer.
Taiwanese fishing industry labour abuse continue, Greenpeace claims
Taiwan New evidence shows that there are still abuse against human rights in Taiwan’s international fishing fleet. This situation stains major seafood trader Fong Chun Formosa Fishery Company, according to Greenpeace.
Pacific bluefin tuna status remains worrying, Pew warns
United States A group of scientists assessing the Pacific bluefin tuna population has determined that it is at just 3.3 per cent of its unfished level, a conclusion that according to the organisation Pew Charitable Trust confirms the species’ severely depleted status.
Govt drops plan to protect orange roughy, exercising pressure on industry
New Zealand The New Zealand Government has decided to drop plans to set major restrictions on deep sea trawling so as to protect orange roughy after the fishing industry threatened legal action.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER