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Red Lobster's new menu will offer significantly more choice and variety with price points below USD 15 (Photo: Red Lobster)

Red Lobster Unveils Most Comprehensive Menu Transformation in Brand History

  (UNITED STATES, 10/16/2012)

Red Lobster introduces their most comprehensive core menu transformation in the brand’s history. The menu will offer significantly more items with price points below USD 15. It will also substantially increase the number of non-seafood selections.

Additionally, the menu will offer more choice and variety, including lighter-style options and more fish and shrimp entrées.

The new Red Lobster menu is the latest in a series of changes contributing to the brand’s broader refresh, which includes their new “Sea Food Differently” advertising campaign featuring the real people of Red Lobster, their Bar Harbor restaurant remodel program, the introduction of wood-fire grills in the restaurants and the expansion of the Today’s Fresh Fish menu.

Tilapia with roasted vegetables
(Photo: Red Lobster)

‘’We know guests are looking for value and greater choice and variety, and that’s exactly what this new menu will deliver,’’ said Salli Setta, executive vice president of marketing, Red Lobster. ‘’We’re excited to give more guests more reasons to visit Red Lobster more often.’’

Red Lobster offers high quality seafood (Photo: Red Lobster)

Nearly 60 percent of the dishes on Red Lobster’s new menu are under USD 15. That’s an increase from 40 percent on the previous menu. The 15 new dishes under USD 15 are called ‘’Maine Stays’’ and are available every day.

The new “Maine Stays” include entrées like Tilapia with Roasted Vegetables, Bacon-Wrapped Shrimp and, Wood-Grilled Chicken with Portobello Wine Sauce.

Also, in response to its popularity, Red Lobster’s 4-Course Feast has been added to the menu permanently. The 4-Course Feast allows guests to choose a soup, a salad, one of nine entrées and a dessert, with unlimited Cheddar Bay Biscuits, all for only USD 15.99 (may vary by location).

Nearly 25 percent of Red Lobster’s new menu offers non-seafood options. That’s an increase from 8 percent non-seafood options on the previous menu.

Red Lobster’s new menu offers more choice and variety, including lighter-style options and more fish and shrimp entrées.

Inspired by Bar Harbor, Maine, Red Lobster’s new design creates a warm,inviting seaside atmosphere; nearly 700 restaurants across NorthAmerica will be remodeled by 2014 (Photo: Red Lobster)

About Red Lobster

Red Lobster is the world’s largest casual dining seafood restaurant with more than 700 locations and 60,000 employees delivering delicious, high-quality seafood to guests across North America.

Red Lobster is a division of Darden Restaurants, Inc. (Public, NYSE: DRI), the world’s largest full-service restaurant operating company.

All Red Lobster restaurants participate in the Darden Harvest program, which has donated more than 50 million pounds of food to local community food banks across the country.

Related News

Margaret E.L. Stacey
Editor Companies and Products

[email protected]
www.fis.com


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