Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

Nova Scotia’s harpoon fleet is the first swordfish fishery certified sustainable by the MSC.

Whole Foods Market Promotions Tout MSC Certified Products

  (UNITED STATES, 10/1/2013)

In July, Whole Foods Market ran a national promotion advertising sale of MSC (Marine Stewardship Council) certified harpoon swordfish, which increased swordfish sales from the previous year.

The campaign included media outreach, social media engagement, advertising, and co-branded Whole Foods Market-MSC hats for employees.

During the campaign, consumers saw colourful and creative displays of fresh swordfish chilled on ice in their local Whole Foods Market seafood department.

Whole Foods Market started partnering with the Marine Steward Council in 1999.

Seafood counter employees were able to talk to consumers about the sustainability of the harpoon swordfish fishery.

The successful campaign is a great example of how a joint marketing campaign benefits the certified fishery, retailer and consumer.

 Fishmonger Face-Off.

On September 21, the company held its annual national Fishmonger Face-Off at Director Park in Portland, Oregon. At this event, fishmongers from Whole Foods Market stores around the country who had won competitions in their region battled it out for the national title of Finest Fishmonger.

Frank Ficarra of Whole Foods Market in Wellington, Florida was the well-deserved winner this year. MSC’s Regional Director for the Americas, Kerry Coughlin, served as a judge along with David Pilat, Whole Foods Market’s Global Seafood Coordinator, and Paul Qui, Executive Chef of Qui and East Side King in Austin, Texas, MSC certified U.S.

North Pacific halibut sold in Whole Foods Market stores was used in the competition. The occasion served as an entertaining and educational platform to raise awareness about sustainable seafood and Whole Foods Market’s commitment to the MSC.

Seafood counter employees were able to talk to consumers about the sustainability of the harpoon swordfish fishery.

About Whole Foods Market

Whole Foods Market (Public, NASDAQ: WFMI) is an Austin, Texas-based foods grocer. The Company has one operating segment, natural and organic foods supermarkets.

As of September 26, 2010, the Company operated 299 stores in the United States, Canada and the United Kingdom.

Source: Whole Foods Market 

Related News

Margaret E.L.Stacey
Editor Companies and Products

[email protected]

Information of the company:
Address: 550 Bowie Street
State/ZIP: Texas (78703)
Country: United States
Phone: +1 512 477 4455
Fax: +1 512 482 7000
E-Mail: [email protected]
More about:


View Larger Map

Approval / Accreditation / Certified / Oversight by...
IFS (International Food Standard)  GMP/Good Manufacturing Practice  Dolphin Safe  Friend of the Sea  Kosher  MSC/Marine Stewardship Council  Organic Soil Assoc/UK  UKAS 
E.U.  USDA/USDC & FDA  BRC (British Retail Consortium)  EFSIS/European Food Safety Inspection Service  FairTrade  Organic USDA 


Click to know how to advertise in FIS
Chicken of the Sea Unveils World’s First Deli-Ready Tuna Slices
ACR Electronics and Ocean Signal Work with Commercial Fishing Operators
Air Products Highlights Industrial Gas and Equipment Solutions for Seafood Processors at SENA
Trans-Ocean Plans Aggressive Marketing Push for Simply Surimi
At the Forefront of Smarter Processing with Marel at NASF
Chicken of the Sea Partners with Pacifical on MSC Certified Tuna
Maritech to Launch New Cloud-Based Seafood Software Tools
Peruvian Company Colpex Attains Friend of the Sea Certification for Omega-3 Fish Oil
Commited to Environmentally Responsible Fishing Practices
Seafood Icon Celebrates Its 30th Anniversary
Time-Temperature Solution Perfect for Reduced Oxygen Packaging
Strong Operational Earnings for Marine Harvest in Q4
Russian Fishery Company Increases Deep Processing of Pollock on Trawlers
Red Lobster Reveals Seafood With Standards Commitments
Aquabyte Aims to Transform Fish Farming Through Computer Vision and Machine Learning
New Design for SeaPak´s Seafood Product Line Hits Shelves
Meijer Chefs Offer Tips on How to Enjoy Smoked Atlantic Salmon
SafetyChain Software and Safe Quality Seafood Associates Announce Partnership
Produttori Ittici Trevigiani Certified as Sustainable for Rainbow Trout
From Boat to Door-Step
More Articles...

Thai restaurants to stop purchasing Fukushima seafood over contamination concerns
Japan That seafood captured off the coast of Japan’s Fukushima Prefecture will no longer be sold at restaurants in Bangkok, Thailand, after consumer groups protested over possible nuclear contamination.
Lobster fishing season kicks off in Oman
Oman Oman’s lobster fishing season for 2018 started this month off the Sultanate’s southeastern seaboards in the governorates of Dhofar, Al Wusta and South A’Sharqiyah. It continues till ...
The New Seafood Slavery Risk Tool: Shining a light on a dark practice
United States The existence of seafood slavery is real, and occurring in many parts of the globe. The Monterey Bay Aquarium Seafood Watch program wants to help businesses keep slavery out of their seafood sourcing.
Nova Scotia aquaculture changes will help effective management: minister
Canada Nova Scotia's fisheries minister says changes to the act regulating the province's estimated CAD 100 million aquaculture industry will allow institutions such as universities to apply for research licences.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER