Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Nova Scotia’s harpoon fleet is the first swordfish fishery certified sustainable by the MSC.

Whole Foods Market Promotions Tout MSC Certified Products

  (UNITED STATES, 10/1/2013)

In July, Whole Foods Market ran a national promotion advertising sale of MSC (Marine Stewardship Council) certified harpoon swordfish, which increased swordfish sales from the previous year.

The campaign included media outreach, social media engagement, advertising, and co-branded Whole Foods Market-MSC hats for employees.

During the campaign, consumers saw colourful and creative displays of fresh swordfish chilled on ice in their local Whole Foods Market seafood department.

Whole Foods Market started partnering with the Marine Steward Council in 1999.

Seafood counter employees were able to talk to consumers about the sustainability of the harpoon swordfish fishery.

The successful campaign is a great example of how a joint marketing campaign benefits the certified fishery, retailer and consumer.

 Fishmonger Face-Off.

On September 21, the company held its annual national Fishmonger Face-Off at Director Park in Portland, Oregon. At this event, fishmongers from Whole Foods Market stores around the country who had won competitions in their region battled it out for the national title of Finest Fishmonger.

Frank Ficarra of Whole Foods Market in Wellington, Florida was the well-deserved winner this year. MSC’s Regional Director for the Americas, Kerry Coughlin, served as a judge along with David Pilat, Whole Foods Market’s Global Seafood Coordinator, and Paul Qui, Executive Chef of Qui and East Side King in Austin, Texas, MSC certified U.S.

North Pacific halibut sold in Whole Foods Market stores was used in the competition. The occasion served as an entertaining and educational platform to raise awareness about sustainable seafood and Whole Foods Market’s commitment to the MSC.

Seafood counter employees were able to talk to consumers about the sustainability of the harpoon swordfish fishery.

About Whole Foods Market

Whole Foods Market (Public, NASDAQ: WFMI) is an Austin, Texas-based foods grocer. The Company has one operating segment, natural and organic foods supermarkets.

As of September 26, 2010, the Company operated 299 stores in the United States, Canada and the United Kingdom.

Source: Whole Foods Market 

Related News

Margaret E.L.Stacey
Editor Companies and Products

[email protected]
www.fis.com


Information of the company:
Address: 550 Bowie Street
State/ZIP: Texas (78703)
Country: United States
Phone: +1 512 477 4455
Fax: +1 512 482 7000
E-Mail: [email protected]
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
IFS (International Food Standard)  GMP/Good Manufacturing Practice  Dolphin Safe  Friend of the Sea  Kosher  MSC/Marine Stewardship Council  Organic Soil Assoc/UK  UKAS 
E.U.  USDA/USDC & FDA  BRC (British Retail Consortium)  EFSIS/European Food Safety Inspection Service  FairTrade  Organic USDA 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Pacific Seafood is World’s First to Offer Four-Star BAP Oysters
Swiss Company Burgerstein Attains Friend of the Sea's Certification for Omega-3 Fish Oil
New Digimarc Barcode for Thermal Labels Simplifies Retail Checkout and Reduces Product Shrink
AFT Holdings Creates All About Healthy Foods
iFresh Announces Exclusive Agreement with Sunray Venus
Crown Prince Attains Sustanable Certification for Sardines and Anchovies
The Saucy Fish Co. Expands Into Europe
Biomega Natural Nutrients Earns Sustainable Certification for Omega-3
Camanchaca Obtains Sustainable Certification for Fish Meal and Fish Oil
Eco-friendly, Biodegradable and Edible Seaweed Packaging
SeaPak Frozen Seafood For a Stress-Free Holiday Entertaining
Lund’s Fisheries Expands into Innovative Product Lines and Markets
Waitrose Achieves Responsible Sourcing First
Open Blue’s Cobia Achieves Good Alternative Ranking from Seafood Watch
YO! Sushi Acquires Leading North American Sushi Brand Bento Sushi
Natural Oils Achieves Sustainable Certification for Fish Oil
KM Seafood Achieves Friend of the Sea Certification for Tilapia and Perch
Ekofish Group Builds Twin-rigger at Damen Maaskant
Smoke Some Oysters and Celebrate Native American Heritage Month
Young’s Seafood Launches New, Premium Shellfish Range, Plugging Gap in Recipe Inspiration
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Blue Harvest Fisheries will have new President and CEO
United States Blue Harvest Fisheries announced that its President and CEO, Jeff Davis, will retire this month.
Spain and Portugal defend recovery plan for Iberian sardine
Spain Fisheries authorities from Spain and Portugal participated in a technical meeting with the services of the European Commission, to explain in detail the proposal of a multi-year management plan for the recovery of Iberian sardine prepared by both countries.
General Fisheries Commission for the Mediterranean to open subregional office in Fuengirola
Spain The General Fisheries Commission for the Mediterranean will have a sub-regional office for the Western Mediterranean that will be located in the Oceanographic Center of Malaga, in Fuengirola.
Chubut and NGO sign agreement to achieve international shrimp certification
Argentina The Chubut Fisheries Secretariat and CeDePesca have signed a collaboration agreement to work together with the objective of achieving an international sustainability certification for the province's shrimp fishery, together with seven processing companies.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER