Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Nova Scotia’s harpoon fleet is the first swordfish fishery certified sustainable by the MSC.

Whole Foods Market Promotions Tout MSC Certified Products

  (UNITED STATES, 10/1/2013)

In July, Whole Foods Market ran a national promotion advertising sale of MSC (Marine Stewardship Council) certified harpoon swordfish, which increased swordfish sales from the previous year.

The campaign included media outreach, social media engagement, advertising, and co-branded Whole Foods Market-MSC hats for employees.

During the campaign, consumers saw colourful and creative displays of fresh swordfish chilled on ice in their local Whole Foods Market seafood department.

Whole Foods Market started partnering with the Marine Steward Council in 1999.

Seafood counter employees were able to talk to consumers about the sustainability of the harpoon swordfish fishery.

The successful campaign is a great example of how a joint marketing campaign benefits the certified fishery, retailer and consumer.

 Fishmonger Face-Off.

On September 21, the company held its annual national Fishmonger Face-Off at Director Park in Portland, Oregon. At this event, fishmongers from Whole Foods Market stores around the country who had won competitions in their region battled it out for the national title of Finest Fishmonger.

Frank Ficarra of Whole Foods Market in Wellington, Florida was the well-deserved winner this year. MSC’s Regional Director for the Americas, Kerry Coughlin, served as a judge along with David Pilat, Whole Foods Market’s Global Seafood Coordinator, and Paul Qui, Executive Chef of Qui and East Side King in Austin, Texas, MSC certified U.S.

North Pacific halibut sold in Whole Foods Market stores was used in the competition. The occasion served as an entertaining and educational platform to raise awareness about sustainable seafood and Whole Foods Market’s commitment to the MSC.

Seafood counter employees were able to talk to consumers about the sustainability of the harpoon swordfish fishery.

About Whole Foods Market

Whole Foods Market (Public, NASDAQ: WFMI) is an Austin, Texas-based foods grocer. The Company has one operating segment, natural and organic foods supermarkets.

As of September 26, 2010, the Company operated 299 stores in the United States, Canada and the United Kingdom.

Source: Whole Foods Market 

Related News

Margaret E.L.Stacey
Editor Companies and Products

[email protected]
www.fis.com


Information of the company:
Address: 550 Bowie Street
State/ZIP: Texas (78703)
Country: United States
Phone: +1 512 477 4455
Fax: +1 512 482 7000
E-Mail: [email protected]
More about:


Location:

View Larger Map


Approval / Accreditation / Certified / Oversight by...
IFS (International Food Standard)  GMP/Good Manufacturing Practice  Dolphin Safe  Friend of the Sea  Kosher  MSC/Marine Stewardship Council  Organic Soil Assoc/UK  UKAS 
E.U.  USDA/USDC & FDA  BRC (British Retail Consortium)  EFSIS/European Food Safety Inspection Service  FairTrade  Organic USDA 



 Print


Click to know how to advertise in FIS
MORE ARTICLES
A Satisfactory Quarter for the SalMar Group
New Zealanders Choose Sustainable Seafood For Future Generations
Lidl UK Becomes First UK-Based Discounter to Join Ocean Disclosure Project
SAPMER Develops its Visual Identity and Confirms its New Strategic Direction
Clean Seas Seafood Limited Launches SensoryFresh
Iceland Seafood International Forms Vertically Integrated European Seafood Powerhouse
Safe-Sea, the First Sunscreen Truly Friend of the Sea
Seamark Launches King Prawn Ready-to-Cook Range
FleXicut Marine to be Installed Aboard HB Grandi
Farmed Seabass and Seabream from Italian Compagnie Ittiche Riunite Awarded Friend of the Sea
New Niche Found at Aquaculture Taiwan Expo & Forum
Lighten Up Menus With The 'Never Been Fried' Range From Young's Foodservice
Italian Manufacturer Calabraittica Obtains Friend of the Sea Certification for Anchovy Fillets
Mosca Presents Stainless-steel Strapping Machines
Sustainable Caribbean Cobia Comes to Seafood Expo Global 2018
First-of-Its-Kind Seafood Champion Finalist Named with FisheryProgress.org Selection
Get Ready for Smarter Processing with Marel at SPG
THAIFEX-World of Food Asia Returns for its 15th Edition
Sustainable Seafood Company Mind Fish Launches Their First Product Line
New Zealand company SeaDragon attains Friend of the Sea certification for Omega-3 fish oil
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
First Copper River salmon arrives at Seattle with high prices
United States The fishery for Copper River king salmon opened in Alaska on Thursday and the first shipment of fish arrived with much fanfare at Sea-Tac Airport, Washington, Friday morning.
Govt to aid sector to restart exports to Saudi Arabia
Myanmar The Myanmar government expressed its intention to join efforts with private seafood factories to restart fish and shrimp exports to Saudi Arabia after the ban imposed by Saudi authorities in April.
Chamber of Deputies approves bill regulating giant squid capture
Chile With a strong support and in front of a wide citizenship attendance, including representatives of the artisanal and industrial fishing sectors, the Room of the House of Representatives approved in general the bill regulating giant squid capture.
Climate change to affect commercial fishermen in the US and Canada
Canada Climate change will force hundreds of ocean fish to shift northwards, disrupting fisheries in the United States and Canada, a Rutgers University-led study reports.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER