Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

The new menu is designed to appeal to true seafood lovers.

Red Lobster Debuts New Menu

  (UNITED STATES, 11/4/2014)

Red Lobster, the world's largest seafood restaurant, is introducing its first new menu since becoming a private company in July.

The menu is designed to appeal to true seafood lovers by bringing them new lobster-based entrees, new and improved signature combination dishes and more seafood variety.

Wood-Grilled Lobster, Shrimp and Salmon, Lobster Scampi Linguini and Roasted Maine Lobster Bake.

All of the menu items are now presented in a new, redesigned format celebrating Red Lobster's core strength – bringing guests freshly prepared, quality seafood at a broad range of prices.

Salli Setta.

Red Lobster created the new menu based on direct feedback from guests who indicated they wanted to see more seafood options and dishes that allowed them to enjoy lobster in a variety of preparations.

"Lobster isn't our middle name, it is our name. That's why with this menu we introduced a variety of new, craveable lobster-based dishes," said Salli Setta, President, Red Lobster.

"We put it all together in a newly redesigned menu that is more visual and organized in a way that helps guests choose from all the seafood options we have to offer."

New Lobster Dishes:
• Guests can now enjoy lobster on virtually every page of the menu, across a broad range of meal occasions and price points. New dishes include:
• Wood-Grilled Lobster Tacos: Three flour tortillas stuffed with lobster meat, cilantro slaw, jalapeno ranch and house-made pico de gallo, served with wild rice pilaf.
• Lobster Scampi Linguini: Six ounces of succulent Maine lobster meat over a bed of linguini in a white wine and garlic scampi sauce. Roasted Maine Lobster Bake: A 100% lobster entree with three petite Maine lobster tails, split and roasted with sweet corn on the cob and baby gold potatoes in a white wine and garlic-butter sauce.
Red Lobster created the new menu based on direct feedback from guests.

For guests who love a combination of different seafood preparations all on one plate, Red Lobster created new and improved Signature Combinations:
• Wood-Grilled Lobster, Shrimp and Salmon: A Maine lobster tail, jumbo shrimp skewer, the largest ever on the permanent menu, and fresh Atlantic salmon, all wood-grilled, finished with brown butter and served over green beans and baby gold potatoes.
• Ultimate Feast (improved): Tender Maine lobster tail, steamed North American snow crab legs, and nearly 50% more shrimp in the garlic shrimp scampi and Walt's Favorite Shrimp served with wild rice pilaf and a choice of side.
In July 2014, Red Lobster was acquired by Golden Gate Capital, a San Francisco-based private investment firm with extensive experience in the restaurant and retail industries. Prior to that time, Red Lobster was a unit of Darden Restaurants, Inc.
In addition, Red Lobster will offer a new appetizer featuring on-trend flavours, giving guests even more seafood variety from which to choose:
• Crispy Shrimp Lettuce Wraps: Crispy shrimp tossed in soy-ginger sauce topped with jalapenos and served with fresh lettuce cups.
Walt's Favorite Shrimp.
"These new dishes represent our commitment to serving our guests great seafood and providing an experience that's better than ever," said Danielle Connor, SVP of Menu Strategy & Development, Red Lobster. "Whether guests visit Red Lobster for a weeknight dinner or to celebrate something special, we now have a variety of delicious lobster options at a broad range of price points to satisfy their seafood cravings."

Guests will also experience a new, streamlined menu format that features an updated design with Red Lobster's iconic lobster logo and appetizing food photography.

The layout of the menu also helps the guest experience by presenting menu items in the way guests typically order – with new, special promotions and the award-winning Today's Fresh Fish menu in the front, followed by drinks, appetizers, entrees, desserts, and special sections like Lunch and LighthouseSM Selections with dishes under 600 calories.

National television advertising focuses on the new menu options and communicates the range of options to guests. Other marketing will include campaigns on the restaurant's digital and social media platforms.

About Red Lobster

Red Lobster is the world's largest seafood restaurant company, headquartered in Orlando, Florida.

As a private company, owned by Golden Gate Capital, Red Lobster is focused on delivering freshly-prepared seafood at reasonable prices. The company has 58,000 employees in over 700 restaurants in the U.S. and Canada.

Source: Red Lobster

Related News

[email protected]

Information of the company:
Address: 450 South Orange Ave, Suite 800
City: Orlando
State/ZIP: Florida (FL 32801)
Country: United States
Phone: +1 800-562-7837
E-Mail: [email protected]
More about:



Click to know how to advertise in FIS
First ASIC Verified Shrimp Enters US Market
Verifik8 Tracks, Manages and Displays Social and Environmental Data on Seafood Operations
Innovators Wanted – Own Office not Required
Red Lobster and DoorDash Expand Partnership across North America
Geneinno's Multi-Function Underwater Drone Raises over USD 100k on Kickstarter
Farmed Sea Bass and Sea Bream from Corfu Sea Farm Confirmed Sustainable
Stavis Seafoods Unveils Prince Edward Frozen Organic Mussels
World’s Largest Sustainable Tuna Fishery Launches Ethereum Blockchain
World's First Plant-Based Alternative to Raw Tuna
BlueNalu, a Pioneer in “Cellular Aquaculture,” Announces Launch
McDonald's Releases Reel It In! Sustainable Fishing Card Game
Tech Visionary Oliver Luckett Moves Into Sustainable Seafood
Shangri-La Hotels and Resorts Becomes First MSC Certified Hotel Group in Asia
Sealed Air to Offer Plantic™ Bio-Based Food Packaging in the United States, Canada and Mexico
MSC Welcomes A&W as a Partner in Offering Certified Sustainable Seafood
Expanding the Craft of Salmon Smoking
Lund’s Fisheries Now Offers MSC-Certified Loligo Squid to Domestic and Export Customers
LACQUA18 Announces Plenary Speakers and Farm Tours
Maxwell Chase First-of-its-Kind Packaging Solution for Extending Seafood Shelf Life
A Satisfactory Quarter for the SalMar Group
More Articles...

Maine allocates USD 340,000 to support lobster fishery research
United States The Maine Department of Marine Resources has awarded six grants totalling USD 340,000 for research programs that will contribute to improved understanding of lobster fishery management.
Warmer water could reduce expected abundant sockeye return to the Fraser
Canada The threat of high water temperatures and several years of low fish survival is putting the expected 14 million sockeye return to the Fraser River in 2018 at risk.
EU sanitary authority approves control systems for bivalve mollusks
Peru The Directorate General of Health and Food Safety of the EU has approved the audit carried out by a specialized team of that entity in the country to the production chain of live bivalve mollusks, such as scallops.
European Commission withdraws yellow card from Tuvalu
European Union The European Commission has lifted the yellow card it had issued for Tuvalu as acknowledgement of the important progress this Polynesian island nation has made in addressing the shortcomings in its fisheries governance.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER