Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey

Fish lovers will be able to enjoy the new dishes when they hit supermarket shelves this month.

Young’s Gastro Brings New Flavours and Classics with a Twist to the Menu

  (UNITED KINGDOM, 9/8/2015)

With an increasing number of people choosing Young’s Seafood Limited’s Gastro fish dishes, the brand is today adding four new delicious products to the range of restaurant quality fish and seafood.

The Gastro brand is now worth over £30million (Source: AC Nielsen MAT 20th June 2015), having grown by 50% in the last year, and these new products will ensure there is a Gastro solution for every occasion. Each dish has been specially created by the Young’s chef, inspired by exciting culinary trends and global flavours:

  • Gastro Lemon and Herb Tempura Wholetail Scampi: Succulent Wholetail scampi wrapped in Young’s signature Lemon & Herb light, crispy batter.
  • New Gastro Natural Fish variants: 2 Chunky Basa Fillets with a rocket, basil and parmesan sauce, 2 Chunky Basa Fillets with a spicy tomato and chorizo sauce. Both products come in a unique flavour-lock pouch, which can be microwaved, or oven cooked, locking in flavour for a restaurant quality fish experience.
  • Gastro Meals for One, Fish Pie: Chunks of fish and smoked fish fillet in a mature cheddar and chive sauce, piped with creamy mash and topped with carrot and Red Leicester cheese
The Gastro brand has grown by 50% in the last year.

Fish lovers will be able to enjoy the new dishes when they hit supermarket shelves this month. The range will be supported with a TV and multi-channel digital advertising campaign, as well as in-store promotions. Gastro’s unique, stylish packaging will also provide inspiration for complimentary accompaniments, and wine suggestions on pack, ensuring the consumer gets the very best eating experience

Yvonne Adam.

Yvonne Adam, Marketing Director at Young’s Seafood Limited, said: “Drawing inspiration from global culinary trends, and gastro-pub favourites, these new Gastro dishes are perfect for entertaining and enjoying at home."

"Our Young’s Gastro brand aims to grow the category by encouraging people to eat more fish, by making fish more tasty and ultra-easy to prepare. From Lemon and Herb Tempura Wholetail Scampi to Basa fillets with a spicy tomato and chorizo sauce, our new innovative taste combinations are set to entice even more new consumers to the frozen aisles,” said Adam.

Pete Ward, Chief Executive of Young’s Seafood Limited, added: “Having launched in 2012, and now worth over £30million with 50% growth in the last year, the success of Young’s Gastro proves that it is possible to grow frozen brands in today’s market. These delicious new dishes offer variety, increased appeal and yet more opportunities to enjoy Young’s Gastro restaurant quality fish at home."

Pete Ward.

Earlier in the year Young’s launched a new TV advertising campaign, promoting their Gastro dishes which introduced consumers to brand Ambassador Malcolm the Cat. Voiced by Rupert Everett, Malcolm is a high-brow, discerning, food connoisseur cat, with sophisticated tastes in seafood, who has helped to highlight the high food values of the Gastro brand in an accessible, entertaining and memorable way. The campaign has also been supported by advertising in women’s magazines, in-store sampling and social media competitions and promotions. Young’s Gastro’s most recent Facebook Competition, in July 2015, attracted over 19.500 entries with a total Facebook reach of 255,900.

Together, this multi-channel campaign has helped to drive sales in the category. With 15.4% household penetration (Kantar date 52 w/e 19th July 2015), a high repeat rate of 45% and 51% of sales being incremental to frozen fish, the Young’s Gastro brand continues to go from strength to strength. Young’s aspirational marketing strategy has been effective with the average spend per buyer, of Gastro fish dishes, reaching £10.52 (Kantar data 52 w/e 19th July 2015). Existing frozen fish buyers are trading up to choose Gastro, resulting in a higher basket spend, while other new shoppers are being attracted to the frozen fish category by the brand.

About Young’s Seafood Limited

Young’s Seafood Limited is the UK’s leading supplier of frozen and chilled, own-label and branded fish and seafood. A major supplier to UK retailers, Young’s Seafood Limited is home to Young’s, the UK's leading frozen and chilled fish brand. With our award winning Fish for Life programme on responsible sourcing, and our 10 Principles of Responsible Fish Procurement, we’re committed to ensuring that great quality fish is accessible to all, now and for generations to come.

Young’s Gastro brand aims to grow the category by encouraging people to eat more fish.

For over 200 years, Young's has been making great seafood and building on this heritage, our team specialises in making the best fish delicious. Young’s Seafood Limited is part of the Findus Group family of food businesses across Europe.

Source: Young's Seafood Limited

Related News


Information of the company:
Address: Ross House, Wickham Road
City: Grimsby
State/ZIP: England (DN31 3SW)
Country: United Kingdom
Phone: +44 1472 585 858
E-Mail: care@youngsseafood.co.uk
More about:


View Larger Map

Approval / Accreditation / Certified / Oversight by...
HACCP  MSC/Marine Stewardship Council  E.U.  BRC (British Retail Consortium) 


Click to know how to advertise in FIS
Sixty South Salmon Receives “Good Alternative” Rating from Seafood Watch
Louisiana Seafood Promotion & Marketing Board Seeks New Look Through Student Design Competition
Handy Seafood Celebrates 100th Season of Soft Shell Crab Processing
PADI Joins Global Ghost Gear Initiative to Combat Lost and Abandoned Fishing Gear
Survey: Gender on the Agenda of the Seafood Industry
Slapfish Showcases Responsibly Farmed Tilapia
Tallink Silja Becomes the World’s First Cruise Line to Serve MSC Certified Seafood
Coles Awarded Best Sustainable Seafood Supermarket in Australia
DHL Doubles Airfreight Capacities to Support Fast Growing Norwegian Seafood Exports to Asia
The Co-op Launches Sustainable Farmed Salmon Initiative
Seafood Watch Recommends B.C. Farm-Raised Atlantic Salmon as a Good Alternative
Alimentsa Approved to Join BioMar
Bristol Bay Sockeye Fishermen Harvest 37 Million Sockeye
Top 3 Emerging Trends to Impact the Canned Seafood Market in the Next Five Years
Aller Aqua Launches Power2
World’s First MSC Certified Pearls Confirms Sustainability of Intergenerational Fishery
Creation Gardens Announces Acquisition of Bluefin Seafoods
Survey Says: Americans Will Splurge on Sustainable Seafood
Young’s Seafood Announces New Website Launch
Inaugural State of the Science Symposium Provides Forum to Outline Consensus on Seafood Nutrition
More Articles...

Imported seafood often contains dangerous drug residue, new report
United States A new federal study finds that fish imported from other countries, including China, Indonesia, Vietnam and Thailand, contain potentially hazardous levels of drug residue, which can cause allergic reactions or even cancer in consumers.
Bristol Bay’s mining firm proposal forecast to harm sockeye
United States Scientists from the University of Washington have warned that the world’s main sockeye fishery, in Bristol Bay, could be harmed by a gold and copper mine a firm intends to build in the area.
Bluefin tuna remains popular in Japan but not at the top
Japan A recent survey to 1,000 Japanese consumers shows that over 70 per cent choose to grill fish fillets while 63.8 per cent and 50.4 per cent go for sashimi and sushi, respectively, when asked how they l...
Commercial fishing to blame for endangered sea lion decline
New Zealand New research conducted by scientists from three universities found that getting caught in fishing nets is a major cause of death for the increasingly endangered New Zealand sea lion.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER