Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


The first whole MSC sustainable lobsters are going on sale in the UK for Christmas.

First MSC Certified Whole Lobster for Christmas from Lidl

  (UNITED KINGDOM, 10/28/2015)

The five pound Christmas lobster has been a Christmas favourite for the past few years but, until now, it’s been difficult to know if it is sustainable. This year, Lidl has joined forces with the Marine Stewardship Council to introduce the first whole lobster that is MSC certified as sustainable. And this year, it costs less than a fiver.

The MSC certified lobsters come from the cold, clear waters of New Brunswick, Canada. The sea is a defining part of New Brunswick life. Nearly two thirds of the population life within 30 miles of the sea and local residents describe it as ‘the best lobster in the world.’

The lobsters come from a certified fishery which is managed to protect stocks with a season of  two months to protect stocks.

Lobster fishing is only a very short season, just two months, to protect the stock and make sure the lobsters are in the best possible condition. The fishermen use small boats and baited traps to catch the lobsters and any that are too small get returned to the sea. All of the fishermen live in small towns around the coast of New Brunswick where lobsters are at the heart of the local economy.

 MSC wild caught lobster.

Like many crustaceans (including the prawns and shrimps used for sushi), lobster freezes incredibly well and the New Brunswick lobsters are cooked and frozen locally before being shipped to the UK, providing a low impact treat for Lidl customers.

Alexandra Scholes, Fish and Seafood Buyer for Lidl said, "We first introduced Marine Stewardship Council (MSC) products into our stores in 2006 and have continually expanded this range ever since. We are proud to be the first British supermarket to sell MSC assured whole lobster, and in addition to this 100% of our fresh ongoing (wild caught) fish is MSC certified and labelled and this range is available in stores all year round."

Toby Middleton, Programme Director North East Atlantic for the MSC said, “Lidl have worked closely with the MSC over the past year to build up their range of MSC certified fish and shellfish. That hard work is really paying off with 41 of their wild seafood products now MSC labelled, a 24% increase on 2014. It’s a real commitment to demonstrably sustainable sourcing that is providing a benefit to their customers. This lobster is a perfect example, a great value, sustainable product from the cold, pristine waters of Canada. A perfect Christmas treat.”

Lidl has joined forces with the MSC to introduce the first whole sustainable lobster.

About Lidl

Lidl Stiftung & Co., formerly Schwarz Unternehmens Treuhand KG, is a German global discount supermarket chain, based in Neckarsulum, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains handelshof and hypermarket Kaufland.

Source: MSC

Related News

[email protected]
www.fis.com


Information of the company:
Address: 19 Worple Road Wimbledon
City: London
State/ZIP: England (SW19 4JS)
Country: United Kingdom
Phone: +44 0370 444 1234
More about:


Location:



 


Click to know how to advertise in FIS
MORE ARTICLES
World’s Largest Sustainable Tuna Fishery Launches Ethereum Blockchain
World's First Plant-Based Alternative to Raw Tuna
BlueNalu, a Pioneer in “Cellular Aquaculture,” Announces Launch
McDonald's Releases Reel It In! Sustainable Fishing Card Game
Tech Visionary Oliver Luckett Moves Into Sustainable Seafood
Shangri-La Hotels and Resorts Becomes First MSC Certified Hotel Group in Asia
Sealed Air to Offer Plantic™ Bio-Based Food Packaging in the United States, Canada and Mexico
MSC Welcomes A&W as a Partner in Offering Certified Sustainable Seafood
Expanding the Craft of Salmon Smoking
Lund’s Fisheries Now Offers MSC-Certified Loligo Squid to Domestic and Export Customers
LACQUA18 Announces Plenary Speakers and Farm Tours
Maxwell Chase First-of-its-Kind Packaging Solution for Extending Seafood Shelf Life
A Satisfactory Quarter for the SalMar Group
New Zealanders Choose Sustainable Seafood For Future Generations
Lidl UK Becomes First UK-Based Discounter to Join Ocean Disclosure Project
SAPMER Develops its Visual Identity and Confirms its New Strategic Direction
Clean Seas Seafood Limited Launches SensoryFresh
Iceland Seafood International Forms Vertically Integrated European Seafood Powerhouse
Safe-Sea, the First Sunscreen Truly Friend of the Sea
Seamark Launches King Prawn Ready-to-Cook Range
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Canary Islands one-by-one tuna fishermen become part of the IPNLF Member network
United Kingdom LONDON - Organización de Productores de Túnidos y Pesca Fresca (Optuna No 42), the non-profit tuna producer organisation based on the island of Lanzarote, in the Canary Islands has becom...
Fishermen affected by hurricanes and fishing disasters to be granted USD 200 million
United States The fishermen that had been affected by hurricanes Harvey, Irma, and Maria in 2017 as well as the firms and communities depending on them will be granted USD 200 million in disaster funding appropriated by Congress.
A quarter of seafood sold in Vancouver is mislabelled
Canada A University of British Columbia study determined that 25 per cent of the tested seafood collected in Metro Vancouver grocery stores, restaurants and sushi bars was not what their labels indicated.
Young’s Seafood to increase sales to US after deal with Albertsons
United Kingdom Six months after launching its brand in the US, Young’s Seafood Limited is announcing further growth with increased distribution, new products and extensions to the existing lines.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER