Michelle Wie, alongside StarKist's iconic mascot Charlie the Tuna, will represent the StarKist Tuna Creations, Salmon Creations and Kid's Creations.
StarKist and Professional Golfer Partner to Promote StarKist Creations Single-Serve Pouch Products
(UNITED STATES, 1/6/2016)
StarKist Co., a food company that focuses on healthy, shelf-stable seafood products in the United States, has announced that professional golfer, Michelle Wie, is the brand's newest spokesperson.
Michelle Wie, alongside StarKist's iconic mascot Charlie the Tuna, will represent the StarKist Tuna Creations, Salmon Creations and Kid's Creations single-serve pouches, available in variety of delicious flavours.
StarKist Tuna Creations: Hot Buffalo Tuna Creations, Salmon Creations and Kid's Creations.
"With my gluten-free lifestyle, it is hard to find smart and convenient snacks that keep me full and satisfied while I am training and on tour," said Michelle Wie. "That's why I love StarKist Tuna and Salmon Creations - they fit into my busy lifestyle on the road or on the golf course. These single-serve pouches fuel me up with lean protein and Omega-3s and are delicious staples I always have with me, whether at the gym, travelling to tournaments or for a snack in my down time. Just open the pouch and enjoy… no draining required."
Michelle Wie and Charlie.
As the brand spokesperson for StarKist, Wie will represent StarKist Creations products, including Tuna Creations flavours: Lemon Pepper, Sweet & Spicy, Hot Buffalo Style, Ranch, Hickory Smoked and in addition to the brand's newest lines: Salmon Creations in Lemon Dill and Mango Chipotle flavours, and Kid's Creations tuna pouches in two kid-approved varieties, Bacon Ranch and Honey BBQ.
"As a professional athlete and champion on and off the golf course, Michelle lives a healthy and active lifestyle between training, tournaments and appearances," said Andy Mecs, Director of Marketing, StarKist Co. "Since she is constantly on the go, Michelle has been a loyal fan of our single-serve, flavored pouches to enjoy the taste and benefits of seafood anyplace at any time, making this partnership a natural fit."
According to Mecs, Wie will appear in the brand's multimedia campaigns spanning across various print and digital titles, including Eating Well and Better Homes & Gardens, as well as StarKist social platforms. She will also be using her expertise to develop recipes and tips on behalf of the brand that fit with her active lifestyle, which consumers will see in the coming year.
Michelle Wie, 26, is an American professional golfer on the LPGA Tour. Since an early age, she has commanded international attention for her prodigious golfing ability and charisma, becoming one of the most influential athletes in women's sports.
StarKist Co. is a food company that is focused on healthy, shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products. StarKist Co. is a subsidiary of the Dongwon Group.