Nutreco completes acquisition of feed additives company
Animal nutrition and fish feed multinational company, Nutreco has completed the acquisition of a global leader in hydroxy-based trace minerals, following regulatory clearance.
The acquisition of Micronutrients, initially announced 7 December 2015, enables Trouw Nutrition, Nutreco's animal nutrition business, to further strengthen its Selko feed additives product portfolio.
Nutreco’s strategy is to address global trends in the animal protein value chain by providing its customers innovative and sustainable nutritional solutions that require advanced technical and application know-how. Micronutrients’ product portfolio fits this strategy.
In combination with its existing product range and R&D capabilities, the acquisition makes Trouw Nutrition a global leader in the specific feed additive segment of hydroxy trace minerals. Furthermore, Micronutrients’ products will strenghten Trouw Nutrition’s global premix business.
Bruce Crutcher, who currently leads Trouw Nutrition USA, will take over the general management of Micronutrients in the second quarter of 2016.
The new general manager for Trouw Nutrition USA will be announced shortly. Current Micronutrients CEO Pat James will step down and retire, but will stay on as internal advisor to support Micronutrients further growth.
Micronutrients is market leader for hydroxy trace minerals, which are marketed under the global brand name IntelliBond®. Hydroxy trace minerals are specialty trace minerals that due to their unique chemical structure improve the stability of premix and feed and the bioavailability (better digestion) in animals compared to inorganic trace minerals.