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Photo: Seattle Fish Company

Technavio Announces Top Eight Vendors in the Global Fresh Fish and Seafood Market Until 2020

  (UNITED STATES, 5/9/2016)
Technavio has announced the top eight leading vendors for the global fresh fish and seafood market in their latest research report. This report also lists 17 other prominent vendors who are expected to contribute to this market’s growth over the forecast period.

To identify the top vendors, Technavio’s market research analysts have considered the top contributors to the overall revenue of this market. To calculate the market size, the report considers the retail sales of fresh fish and seafood in terms of volume sold through various distribution channels such as supermarkets and hypermarkets, wholesalers, open markets, fish shops, and traditional grocery stores.


Tesco seafood counter. (Photo: Tesco)

“Currently, e-commerce accounts for approximately 12% of the world’s retail trade, and its share is likely to increase further during the forecast period. Online and e-commerce channels support both B2B and B2C operations. Given the thriving nature of the market, B2B platforms like Ocean Executive are anticipated to play a key role in connecting stakeholders in the fresh seafood market across the supply chain, from fishermen, processors, and wholesalers to grocery stores and large restaurant chains,” said Vijay Sarathi, one of Technavio’s lead analysts for food and beverages.

“Customers prefer to shop online and pay for their orders with credit or debit cards, which helps them avoid time-consuming journeys and checkout lines. This trend has prompted many fish and seafood vendors to focus on internet-savvy customer segment and venture into the new online retail format,” added Vijay.

        E-commerce accounts for approximately 12% of the world’s retail trade.
Top eight leading vendors in the global fresh fish and seafood market:


Hiro is headquartered in Mie Prefecture, Tsu, Japan. The company operates as a wholesaler of fresh and live fish and food services.

The company has been associated with various banks, such as Shoko Chukin Bank, Hyakugo Bank, Senshu Ikeda Bank, Sumitomo Mitsui Bank, and The Bank of Tokyo-Mitsubishi UFJ, for advisory and audits. The company acts in the fresh fish and seafood market as a wholesaler that sells and transports fresh fish to the market.

Lee Fishing Company

The company was established in 1951 and is headquartered in Tin Can Bay, Queensland, Australia. It functions as a fully integrated organization involved in the retailing, processing, and catching of fresh seafood. The company also has trawlers, which operate in the coastal regions of Queensland. The products are processed and packaged by the company under the Australian Quarantine and Inspection Service.
Lee Fishing Company operates a fully integrated operation incorporating catching, processing and marketing, of  quality Fresh & Frozen seafood, which is distributed throughout Queensland, Interstate and Internationally.

Leigh Fisheries

Leigh Fisheries was founded in 1957 and is headquartered in Auckland, New Zealand. The company operates as a distributor of seafood for end markets such as supermarkets, restaurants, and wholesalers.

Marine Harvest

Marine Harvest was established in 1965 and is headquartered in Bergen, Norway. The company produces and markets farmed seafood products worldwide. They are the world's largest producer of farmed salmon, processed salmon, and other processed seafood. In FY2014, the company's total revenue was USD 4.06 billion. As of December 2014, the company employed 11,715 people worldwide. As of December 2015, the company had 61,000 employees. The company reported net revenue of USD 22.83 billion in FY2014 and USD 23.25 billion in FY2015.
Marine Harvest ASA is one of the largest seafood companies in the world, and the world’s largest producer of Atlantic salmon.


Morrisons was founded in 1899 and is headquartered in Bradford, UK. The company specializes in in-store and online grocery retailing. The company offers multichannel options that help consumers avail products through convenience and online stores. The company sells its product through different channels such as supermarkets, Morrisons M local, online stores, and distribution centers.

In 2015, the total stores were 68, out of which 57 were convenience stores. The number of consumers visiting the stores per week was 12.1 million in 2015, and it received close to 1.1 million online orders.
Morrisons is the fourth largest chain of supermarkets in the United Kingdom.

Seattle Fish Company

The Seattle Fish Company was established in 1918 and is headquartered in Denver, Colorado, US. It is one of the largest wholesale distributors of frozen and fresh seafood. The company also supplies fresh and frozen seafood products to supermarkets. In 2015, the company employed more than 140 employees. The company obtains and processes more than 10 million pounds of fish annually for their customers in the Rocky Mountain region.

The Seattle Fish Company 65,000-square-foot, state-of-the-art Denver facility uses a powerful refrigeration system and revolutionary controls to maintain the proper temperature in all fish-handling areas in an efficient manner.


Tesco is the largest retailer in the global market and employs more than 480,000 people. It is headquartered in Cheshunt, UK. On June 18, 2014, the company launched its healthy food range My Fit Lifestyle.

The company's UK subsidiary accounted for a major share in overall group revenue. The company employs more than 310,000 people across 3,500 stores. This subsidiary also acts as a multichannel provider, offering a wide range of products through online and physical store formats. The company also provides the option of click and collect services.
Tesco PLC is a British multinational grocery and general merchandise retailer. It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues.

True World Foods

True World Foods operates as a supplier of fresh seafood products. The company is headquartered in Rockleigh, New Jersey, US. It provides a wide and diverse range of premium products with a particular focus on Asian dishes, which include frozen seafood and non-seafood items, gourmet meats, fresh produce, dry grocery products, and a full line of restaurant tools, supplies, equipment, and tableware.

The company offers its food products to restaurants, hotels, country clubs, cruises and ships, and specialty retail markets.
To identify the top vendors, Technavio’s market research analysts have considered the top contributors to the overall revenue of this market. (Photo: Epukas - CC BY-SA 3.0)

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

Source: Technavio

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