Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Simply Pure Salmon

  (NORWAY, 12/20/2016)

Kvarøy is, and has always been, at the forefront of sustainable fish farming and, more and more people in an increasing number of countries are discovering the fine taste of Kvarøy's salmon.

If you were to design the perfect conditions for salmon breeding, they would closely resemble the view from Kvarøy's office window: steep mountains plummet into deep fjords, filled with circulating currents that result from the merger of the cold Arctic waters and the mild Gulf Stream. The result is a veritable paradise for salmon, in which they have room to play and healthy food to eat.

No GMOs, no pollutants, no chemicals.

Kvarøy is located in the north of Norway, along one of the most beautiful stretches of coastline on the world, the coast of Helgeland. Stretching from Trøndelag in the south to Salten in the north, the coastline is simply stunning, featuring more than ten thousand islands lined with chalky white beaches and topped with steep mountains. The wildlife, whether on land or in the sea, is spectacular and attracts enthusiasts and tourists from all over the world.

Kvarøy has a duty of care for this environment. It may be beautiful and breathtaking, but it’s also vulnerable and fragile. Farming fish in waters like this can potentially be a source of pollution, and Kvarøy makes sure they don’t contribute to this.

Kvarøy offers salmon of very high quality, without compromising either the environment or the welfare of the fish.

Kvarøy's farms in two different locations in waters that are up to 120 metres deep, which ensure there is great circulation and room for the salmon to swim. The temperature ranges from 5 to 15 degrees Celsius, which is perfect for breeding salmon. Salt, minerals and the mixture of marine organisms further enhance the suitability of the locations, making for a salmon that looks and tastes as fresh as the waters from which it came.

Kvarøy is located in the north of Norway, along one of the most beautiful stretches of coastline on the world, the coast of Helgeland.

Just like any other livestock, the quality of the meat is closely related to what it eats. Exercise, living space and water quality also make a great difference to taste and nutritional value of the finished product. That’s why Kvarøy doesn't use copper in its nets to keep them clean – they use water instead. They don’t treat disease through aggressive use of antibiotics. They don’t feed its fish GMOs and they don’t use artificial colouring.

If you visit the locations of the Kvarøy fish farm, you see salmon jumping, flipping through the air with a cheeky twerk to their tail. The fjord around and beneath Kvarøy's locations is 120 metres deep, which creates more current that in turn exercises the salmon, reducing fat levels and improving the quality of the meat.

Kvarøy's farms in two different locations in waters that are up to 120 metres deep, which ensure there is great water circulation.

Mimicking nature’s way of raising salmon, Kvarøy has carefully picked sites with just the right water conditions are important in that respect, but how they manage the site itself, as well as the salmon, is just as important. Kvarøy's pens also have a low density of salmon (20kg/m3), greatly reducing problems connected to overpopulation.

 Lumpsucker. 

The ratio between how many kilograms fish and marine organisms (fish meal/fish oil) that are used in the feed in order to produce 1 kilogram of salmon, is one of the main concerns in sustainable fish farming.

Focusing on efficiency and using vegetable sources for proteins have greatly reduced its foot-print on the wild fish and Kvarøy has just a ratio of < 1:1, i.e. they produce more fish than what they consume.

Sea lice are one of the biggest concerns for fish farmers, and many use medical treatment to fight it. That creates pollution and some of the remedies are even banned in the USA. Kvarøy uses lumpsuckers. They are cute little fish who, as the name implies, suck the salmon free of lice, which are environmentally friendly and surely much more fun for the salmon.

Gjermund and Alf-Gøran.

There are just 70 souls on Kvarøy island, a close-knit community, forged by isolation and the forces of nature.

The company is particularly aware of the importance of co-operation, the value of doing things properly and the joy of friendship.

Kvarøy provides a long term livelihood for its employees and a sustainable future for the inhabit-ants of this beautiful island.

That’s why Kvarøy's philosophy is all about pride, not about buzzwords like synergy, innovation and investment. Because as long as they make themselves and their fellow islanders proud, Kvarøy knows they have a great product.

About Kvarøy

Kvarøy is a family business and has been for three generations. Alf Olsen, a fish farming pioneer in northern Norway, founded the company in 1976 together with his son Geir.

Geir’s sons, Gjermund, Håvard and Alf-Gøran grew up on and around the farm. After taking it over in 2008, they continued to develop Kvarøy based on the core concept established by their forefathers: offering salmon of very high quality, without compromising either the environment or the welfare of their fish.

There are just 70 souls on Kvarøy island, a close-knit community, forged by isolation and the forces of nature.

 

Source: Kvarøy

Related News
 
 


Information of the company:
Address: Gnr 48 Bnr 40,
City: Indre Kvarøy
State/ZIP: (NO 8743)
Country: Norway
Phone: +47 75 09 19 50
More about:


Location:



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Ekofish Group Builds Twin-rigger at Damen Maaskant
Smoke Some Oysters and Celebrate Native American Heritage Month
Young’s Seafood Launches New, Premium Shellfish Range, Plugging Gap in Recipe Inspiration
Fishmonger’s Choice Offers Fresh, Seasonal, British Fsh to Encourage Lesser-Known Species
Top 6 Vendors in the Shrimp Market from 2017 to 2021
Inland Seafood Announces that the Company is Now Employee-Owned
Korean Premium Seafood Brand, K·FISH, To Be Introduced To The U.S. Market This Month
Sysco Corporation Honors 2017 Top Suppliers
Belgian Imperial Heritage Obtains Friend of the Sea's Certification for its Caviar
BioMar at Karmøy Sets Production Capacity Record
BAP Certifies First North American Salmon Smokehouse
The 17th Salmon ShowHow – Engage your Senses
Thai Union “Highly Commended” for Sustainability Efforts at Ethical Corporation Awards
20 Years on Over 400 fisheries Engaged with the MSC
Sixty South Salmon Receives “Good Alternative” Rating from Seafood Watch
Louisiana Seafood Promotion & Marketing Board Seeks New Look Through Student Design Competition
Handy Seafood Celebrates 100th Season of Soft Shell Crab Processing
PADI Joins Global Ghost Gear Initiative to Combat Lost and Abandoned Fishing Gear
Survey: Gender on the Agenda of the Seafood Industry
Slapfish Showcases Responsibly Farmed Tilapia
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Senior MPs urge the Marine Stewardship Council to review Standard
United Kingdom The Marine Stewardship Council (MSC) has come under fire by the former fisheries minister, Richard Benyon MP, along with veteran oceans campaigner Zac Goldsmith MP, Conservative MP James Heappey and S...
Totoaba could have a promising future with aquaculture
Mexico Aquaculture could change the destiny of today's stigmatized totoaba (Totoaba macdonaldi) and turn it into a promising future, says the director of the Aquaculture Institute of the State of Sonora.
Emirates SkyCargo to boost e-commerce shipments including fresh fish
United Arab Emirates Emirates SkyCargo, the freight division of Emirates, has signed an MoU with Dubai CommerCity - the first free zone dedicated to e-commerce in the Middle East and North Africa region located in Dubai. ...
MSC grants financial support to encourage tuna sustainable practice in India
India The non-government organisation Marine Stewardship Council has awarded GBP 43,373 fund to the World Wildlife Fund-India for promoting sustainable practices in the country’s fisheries sector.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2017 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER