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ASC - Aquaculture Stewardship Council
  Date: Friday, November 04, 2016  11/4/2016 8:13:28 AM

Detailed Selling Lead Description

Subject: ASC Launches Seriola and Cobia Standard


The final Seriola and Cobia standard is the result of more than 8 years of
development by farmers, scientists, conservationists, and others with a shared
vision of ending practices that can cause harm to the environment and
negatively impact workers, in order to move the overall aquaculture industry
towards sustainability.

Seriola are commonly known as amberjack, yellowtail kampachi, hamachi and
hiramasa. The standard was developed for both seriola and cobia because
production methods for the two species are similar and the knowledge and
expertise necessary to create a standard are the same.

Most Seriola is farmed in Japan, but farms can also be found in Australia, South
America and the United States among many other regions. Cobia production
has increased greatly in recent years and it has become an important
aquaculture species in the United States, Puerto Rico, Belize and many parts of
Creating a New Standard

Each ASC standard is created in a process that is open, inclusive and
transparent. As the only aquaculture scheme to be recognised as a member of
the International Social and Environmental Accreditation and Labelling (ISEAL)
organisation, ASC's operations meet the requirements for credible standard

The Seriola and Cobia Dialogue formally began in Seattle, Washington in early
2009 with a public meeting to set the goals and objectives of the Dialogue. As
the process continued, several additional public meetings were held in locations
around the world, including Mexico and Japan.

Over the course of the Dialogue, participants identified the key environmental
and social impacts associated with the farming of four types of seriola (S.
rivoliana, S. quinqueradiata, S. dumerilli and S. lalandi) and cobia. The
information was used to determine the principles most important to addressing
the impacts of Seriola and Cobia farming and the indicators to measure the
extent of each impact. This information provided the framework for creating
measurable, performance-based standards for the responsible farming of the
two species.

All reports, presentations and documents related to the Dialogue were publically
posted online. The process also included multiple periods for public comment to
the draft principles, criteria, indicators and full draft of the standards for seriola
and cobia as each become available.

Company Name: ASC - Aquaculture Stewardship Council
Name: Sun Brage
Address: Waterstraat 47 Utrecht, Netherlands
ZIP: 3511 BW
Telephone: +31 30 2363 404
e-mail: [email protected]
WEB page: http://www.ascworldwide.org
Youtube: https://www.youtube.com/watch?v=J7OOLKRtT_k


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