Detailed Selling Lead Description
Subject: Wholehearted focus on salmon fed with microalgae by LerÃ¸y
LerÃ¸y will from next month produce salmon products rich in healthy fatty acids â
with a reduced usage of scarce marine raw materials. A close cooperation
between LerÃ¸y and BioMar is going to ensure that salmon farmed by LerÃ¸y will
benefit from a sustainable high level of Omega 3-DHA in the feed partly deriving
from the microalgae ingredient, AlgaPrime DHA.
LerÃ¸y states that this cooperation is an important step taking responsibility for
building an even more sustainable aquaculture.
LerÃ¸y is now entering a new area of sustainability. Salmon, above 1 kg, will
from next month be farmed by the use of feed formulated with microalgae, a
sustainable, Omega-3-rich whole algae ingredient developed by TerraVia in
partnership with Bunge. Using the new ingredient LerÃ¸y unreserved embarks a
journey of reducing dependency of marine ingredients.
âFor the end-consumer this change means that we will be able to keep the high
level of healthy Omega 3 in the âLerÃ¸y Salmonâ. We know there will be a lack of
fish oil in the future and that we have to find alternatives to fish oil, as a feed
ingredient, if we want to keep the high level of healthy Omega 3 that we have in
the salmon today. With the use of feed formulated with microalgae we are
certain to maintain the high level for many years to comeâ, states Henning
Beltestad, CEO in LerÃ¸y Seafood Group.
The feed supplier BioMar has developed a range of feed solutions for LerÃ¸y,
where a part of the high level of healthy Omega 3 is obtained through use of
âWe farm salmon for the end-consumer. We know that the consumers all over
the world care about the sustainability of our activities and the nutritional quality
of our salmon. Through this efficient cooperation we have been able to take the
volume of salmon being fed in a more sustainable way to a significant level
within a short time frame. BioMar has been at the forefront looking out for new
opportunities within sustainable ingredients, and we need new raw materials to
be able to follow the demand for healthy seafood. To us it is extremely important
that the entire value chain takes responsibility in developing an even more
sustainable aquacultureâ, explains Henning Beltestad, CEO in LerÃ¸y Seafood