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Marel - Group Headquarters
  Date: Saturday, April 29, 2017  4/29/2017 2:31:19 AM

Detailed Selling Lead Description

Subject: Seeing is believing – highly automated fish processing in Brussels


Dozens of visitors to Marel’s stand on the first two days of the Seafood
Processing Global expo in Brussels have stepped into a hi-tech whitefish
processing plant in Iceland for a few minutes to see the innovative FleXicut
pinboning and portioning line in action.

The new virtual reality experience is a hit with visitors, who use VR glasses to
explore in 360° how the revolutionary FleXicut system automatically removes
bones, portions and distributes up to 500 individual portions per minute to
various processing streams such as fresh packing or IQF freezing.

Visitors have also been impressed by the FleXicut pinboning and portioning line
being demonstrated in situ at Marel’s stand with a new pre-trim solution and
updated product distribution system that produces uniform, clean cut products
of the highest quality. The combined experience makes it easy to see how
automatic bone removal is transforming the whitefish industry by reducing the
need for skilled labor, improving product handling and yield, and opening the
way for even greater automation at other points in the process.

The wide range of salmon equipment at Marel’s stand has drawn a lot of
interest too, especially the latest salmon filleting line, which now integrates
automatic deheading.

The Icelandic Minister of Fisheries, Thorgerdur Katrin Gunnarsdottir, and a
delegation, visited the stand and was introduced to the most recent innovations,
including the FleXicut line and the brand new automatic salmon deheader.

Demonstrations of the deheader at the stand show how the machine measures
each fish and adjusts the precision cutting tools accordingly, also cutting off the
tail, before automatically feeding the headed fish into Marel’s flagship MS2730
filleting machine.

Marel’s demonstrations of a wide range of whitefish and salmon processing
equipment are showing visitors how they can optimize yield and throughput,
and maintain top raw material quality. Furthermore, Innova Food Processing
Software is connected to most of the equipment on display, and visitors have
been stepping into the Innova-powered office at Marel’s stand to get a real
sense of how the software covers the most important manufacturing execution
system (MES) functionality required in today’s fish processing.

Visit Marel at stand 4-6223/6227 or see marel.com/SEG17 for further details.

Company Name: Marel - Group Headquarters
Name: Stella Björg Kristinsdóttir
Address: Austurhraun 9 Gardabaer, Iceland
ZIP: IS-210
Telephone: +354 563 8000
Fax: +354 563 8001
e-mail: [email protected]
WEB page: http://bit.ly/1qhTmGf
Youtube: http://www.youtube.com/marelcorporate


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