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THAIFEX - World of food ASIA - Exhibition
  Date: Thursday, October 05, 2017  10/5/2017 11:42:53 PM

Detailed Selling Lead Description

Subject: Thailand - Offer - Refreshed THAIFEX-World of Food Asia tightens focus on business with enhanced buyer programs....


Refreshed THAIFEX-World of Food Asia tightens focus on business with
enhanced buyer programs and superior trade show experience

BANGKOK— Asia’s leading food and beverage trade show,
THAIFEX-World of Food Asia, has unveiled an impressive line-up of
refreshed buyer programs and rebranded key visuals, to deliver an even
stronger focus on business, quality trade deals and networking

Jointly organized by the world leader in food and food technology
events, Koelnmesse, along with the Department of International Trade
Promotion and the Thai Chamber of Commerce, THAIFEX-World of Food
Asia will return in its 15th edition as the largest satellite show of the
world’s foremost F&B exhibition, Anuga, for the Asian market.

Apart from featuring an international line-up of exhibitors, the
revitalized show will boast an expanded and improved VIP Guest
Service to enhance the facilitation of trade and commerce. The program
will also be extended to five dedicated trade days – up from three
dedicated trade days in 2017 – to devote more time and open up more
opportunities for business. Revamped targeted programs and thematic
showcases also aim to propel businesses up the value chain.

These renewed programs will be accompanied by new key visuals that
reflect today’s contemporary Asia, and the inspiration behind the new
THAIFEX-World of Food Asia. The refreshed design will feature 11
product icons highlighting the exhibition’s reorganized trade shows, and
the fresh red and white palette represents the trade show’s enduring
association to its internationally acclaimed parent exhibition, Anuga.

“THAIFEX–World of Food Asia has consistently delivered business
success for visitors. The record breaking 55,111 visitors to the 2017
exhibition stand testament to the show’s ability to provide businesses
with the best opportunities to rub shoulders with decision-makers of
major food buying channels,” said Mathias Kuepper, Managing Director,
Koelnmesse Pte Ltd.

“Asia Pacific is a hotspot for F&B investments. It is poised to be a key
market for future export growth, and we want to be enablers and
facilitators of this.

Our commitment to innovate and continue leading the industry in the
face of changes in the market is the driving force behind our revamp
and rebranding efforts. From extending the number of trade days,
boosting our VIP program, to our new vibrant brand visuals – these
changes reflect our goal of curating the ultimate trade show experience
for everyone.”

Revamped and expanded VIP Guest Service to give over 3,000 buyers
greater opportunities to grow their business

Extraordinary investments have been made to increase the spotlight on
business as the top priority in the upcoming event. In the 2018 edition,
THAIFEX-World of Food Asia’s enhanced VIP Guest Service will feature
two tiers of services for visitors to enjoy greater access to highly
focused networking engagements for business success.

Company Name: THAIFEX - World of food ASIA - Exhibition
Name: Rena Bay
Address: IMPACT Exhibition and Convention Center, Muang Thong Thani, 99 Popular Road, Banmai Subdistrict, Pakkred District Bangkok, Thailand
ZIP: 11120
Telephone: +66 2622 1860
Fax: +66 2622 1880
e-mail: [email protected]
WEB page: http://www.worldoffoodasia.com
Youtube: http://www.youtube.com/watch?v=E0SCYARAZG4&feature=player_embedded


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