Campaign to promote anchovy consumption launched
Tuesday, December 10, 2013, 04:10 (GMT + 9)
The Ministry of Production (Produce) launched a nationwide publicity campaign to promote the nutritional benefits of the pelagic resource and promote consumption.
The initiative, whose slogan is "The anchovy is more important than you think," was designed to encourage the population, and especially housewives to include this fish in the diet, as a nutritious, healthy, low cost and easy to prepare alternative.
In addition to spreading the product qualities, the campaign ‘Give me Anchovies!’ includes graphic pieces and radio spots to teach how to prepare different dishes such as spaghetti with anchovies, marinated anchovies, pan-seared anchovy, anchovy appetizer and anchovy and rice, among others.
"When we say that the anchovy is more important than you think, we are referring to the fact that when we consume 100 grams of this small species, we ... FULL STORY