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Zoneco's strategy to trade Canadian lobster in China generates doubts

CANADA
Friday, September 04, 2015, 03:20 (GMT + 9)

The executives of a large Chinese seafood company settled in Nova Scotia have taken the marketing decision to use the name "Boston lobster” to trade the crustacean in China, a marketing strategy whose success has raised doubts among experts in the field. Sources from Seafood company Zoneco, which ships 35,000 pounds of lobster a week to China from its plant near Halifax, told FIS.com that the idea comes from the fact that first company in the Chinese market was American. And as a result, "Boston lobster" has become the generic name for all two-clawed lobsters from North America. "We all know Canadian lobster is better quality than lobster from the US side," pointed out Jack Liu, an executive of Zoneco, CBCNews reported. "It's stronger, the meat is fuller. The yield is high, there is more meat inside," he added. Sales of live Can... FULL STORY

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Scottish fleet fish landings grow
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Scottish fleet's seafood landings grew 18 per cent in value and 31 per cent in volume in 2014 from the previou... FULL STORY
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European fleet deems the report on trawling as 'partial and misleading'
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The Spanish Fisheries Confederation (CEPESCA) and the European association Europêche have deemed a rece... FULL STORY
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The Western and Central Pacific Fisheries Commission Northern Committee concluded a meeting held in Sapporo, J... FULL STORY

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Seafood exports show sustained growth
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Australia
Scientists identify fish genes involved in transgenerational acclimation
Sep 4, 02:30
In a world first study, researchers at the ARC Centre of Excellence for Coral Reef Studies (Coral CoE) at James Cook University have unlocked the gene... FULL STORY

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