Minister Michael Creed welcomed the new BIM startegy. (Photo: Rastislav Polak/CC0 1.0)
BIM presents new strategy to boost seafood industry competitiveness
REPUBLIC OF IRELAND
Saturday, May 12, 2018, 00:20 (GMT + 9)
The agency responsible for the development of the Irish seafood sector, Bord Iascaigh Mhara (BIM), has developed a new strategy aimed at enhancing the competitiveness of the Irish seafood sector to capitalise on the growing demand for seafood, both domestically and internationally.
The new 'strategy statement enabling sustainable growth for the 2018-2020 period' is intended to deliver on the development objectives of Food Wise 2025 and the sustainability objectives of the Common Fisheries Policy.
“I welcome the publication of this strategy document and its focus on delivering growth in Ireland’s seafood sector which currently contributes EUR 1.15 billion to Ireland’s GDP and supports more than 14,000 jobs mainly across Ireland’s coastal communities,” commented the Minister for Agriculture, Food and the Marine, Michael Creed T.D.
The agency stated that its approach reflects the challenge of growing market uncertainty and places greater emphasis on product differentiation, value creation and profitability.
BIM’s new strategy identifies five strategic priorities that will underpin the delivery of BIM services: sustainability, skills, innovation, competitiveness, leadership.
BIM pointed out that its strategy aims to enhance the attractiveness and viability of careers in the sector by helping to establish fully accredited pathways for lifelong learning and career progression, featuring portable modular qualifications and recognition of prior learning.
In addition, it highlights the benefit of moving Irish seafood further up the value chain with a greater emphasis on innovation.
“As the sector continues to face significant challenges, BIM’s strategy is designed to focus on enabling Ireland’s seafood industry benefit from services in key strategic areas that will drive future growth,” stressed BIM’s CEO, Jim O’Toole.
The executive is convinced that the strategy will ensure Ireland’s diverse sector is best placed to take advantage of the domestic and export growth potential by creating value across the supply chain, from catch to consumer.