Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
   


Sealord hoki fillets and McCashin Brewery Stoke beer joined efforts to create a recipe for beer-battered hoki fillets. (Photo: Sealord/Stock File/FIS)

Sealord joins brewery to create beer-battered hoki fillets

Click on the flag for more information about New Zealand NEW ZEALAND
Tuesday, April 17, 2012, 15:10 (GMT + 9)

New Zealand’s seafood brand Sealord has partnered with McCashin’s Brewery to create a recipe for tasty beer-battered hoki fillets.

To cater to kiwis and other groups to whom beer-battered fish is a favourite, Sealord wanted to partner with a craft beer brewer for a really authentic product when it created its Simply Crafted Beer Batter. McCashin’s Brewery then brew Stoke to a traditional recipe using organic hops, no artificial additives or colouring -- and the plant is conveniently located nearby in Nelson.

“It made sense for Sealord to partner with McCashin’s Brewery,” said Sealord GM International Marketing Jason Plato. “Both Sealord and McCashin’s Brewery have a shared heritage in the Nelson community.”

Sealord believes its new Simply Crafted Beer Battered hoki fillets offers a great taste of Nelson while tapping into the growing trend towards eating quality and local ingredients.

The range focuses on real ingredients; the hoki is caught off the coast of New Zealand, then hand cut into fillets and snap-frozen to retain the freshness of the fish. Each fillet is then coated in a batter made with premium Stoke Amber beer.

The product is being launched nationally this week and may appear in Australian supermarkets soon too. The initial goal is 12,000 cartons a year, Fairfax NZ News reports.

Stoke Amber has a style similar to a traditional English amber ale. It uses eight different malts which are well-balanced with the organic hops grown in Nelson.

“Craft beer is evolving in the NZ market, and is becoming a viable alternative to matching wine with food, this is a really great opportunity to partner with Sealord to create a delicious fusion of local produce,” said Emma McCashin of McCashin’s Brewery.

Celebrity Chef Paul Jobin has been experimenting with dishes to enhance the flavour experience of Sealord Simply hoki fillets.

“Stoke Amber Beer gives a distinctive malt flavour to the batter. There is almost a caramelisation that takes place when you cook the fillets, and the taste is unmistakably authentic and fresh,” said Jobin.

By Natalia Real
editorial@fis.com
www.fis.com


 Print


Click to know how to advertise in FIS
MORE NEWS
United Kingdom
Jun 25, 05:00 (GMT + 9):
IN BRIEF - SFF comment on referendum vote to leave the EU
United States
Jun 25, 05:00 (GMT + 9):
IN BRIEF - Personal care products cause damage to Coral Reefs
European Union
Jun 25, 05:00 (GMT + 9):
IN BRIEF - WWF: Brexit brings risks for UK environment and leaves EU weaker
Viet Nam
Jun 25, 05:00 (GMT + 9):
IN BRIEF - Facility allegedly responsible for farm-raised fish deaths in southern Vietnam
United States
Jun 25, 05:00 (GMT + 9):
IN BRIEF - Renowned Marine Biologist Asha de Vos Joins Oceana
India
Jun 25, 04:00 (GMT + 9):
IN BRIEF - Illegal fishing, land grabbing by outsiders add to Tamil fishermen's woes
Myanmar
Jun 25, 04:00 (GMT + 9):
IN BRIEF - Fish farming rules needed to protect biodiversity
Canada
Jun 25, 04:00 (GMT + 9):
IN BRIEF - LeBlanc: LIFO northern shrimp decision coming soon
Netherlands
Jun 25, 02:30 (GMT + 9):
First ambitious ocean-cleansing project presented
Spain
Jun 25, 02:20 (GMT + 9):
Grant regulation approved for market development and seafood promotion campaigns
United Kingdom
Jun 25, 01:20 (GMT + 9):
Brexit victory causes bitter-sweet reactions
European Union
Jun 24, 23:50 (GMT + 9):
EP adopts Baltic pluriannual fisheries plan
Chile
Jun 24, 23:50 (GMT + 9):
Electronic certification for salmon exports to Russia enters final stage
United States
Jun 24, 23:40 (GMT + 9):
Shellfish contagious cancer spread discovered
Australia
Jun 24, 22:40 (GMT + 9):
MSC certifies first recreational and commercial fishery worldwide



Lenguaje
FEATURED EVENTS
  
TOP STORIES
First ambitious ocean-cleansing project presented
Netherlands At a port in The Hague, Dutch environment minister has launched the biggest prototype clean-up boom in an attempt to clear the Pacific of its plastic debris.
Good shrimp landings in May but with low prices
United States The latest statistics on shrimp landings in the Gulf of Mexico published by NOAA indicate that in May 10.3 million pounds of the crustacean were landed, 26.9 per cent below the prior fourteen-year historical average.
'Peru is no longer a reliable supplier of fishmeal and fish oil'
Peru At the level of marine ingredients, Peru has lost leadership in fishmeal production, according to the president of the National Fisheries Society.
Shellfish contagious cancer spread discovered
United States A new study suggests that direct transmission of cancer among some marine animals may be more common than once thought.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Nueva Pescanova, S.L. - Group Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
Food Project (Siam) Co., Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. -Headquarter-
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  -Holding Headquarter-
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
Ocean Trawlers Group - Ocean Trawlers HK Ltd.
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2016 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER