Welcome to FIS   Sponsored By
United States
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us

Sealord hoki fillets and McCashin Brewery Stoke beer joined efforts to create a recipe for beer-battered hoki fillets. (Photo: Sealord/Stock File/FIS)

Sealord joins brewery to create beer-battered hoki fillets

Click on the flag for more information about New Zealand NEW ZEALAND
Tuesday, April 17, 2012, 15:10 (GMT + 9)

New Zealand’s seafood brand Sealord has partnered with McCashin’s Brewery to create a recipe for tasty beer-battered hoki fillets.

To cater to kiwis and other groups to whom beer-battered fish is a favourite, Sealord wanted to partner with a craft beer brewer for a really authentic product when it created its Simply Crafted Beer Batter. McCashin’s Brewery then brew Stoke to a traditional recipe using organic hops, no artificial additives or colouring -- and the plant is conveniently located nearby in Nelson.

“It made sense for Sealord to partner with McCashin’s Brewery,” said Sealord GM International Marketing Jason Plato. “Both Sealord and McCashin’s Brewery have a shared heritage in the Nelson community.”

Sealord believes its new Simply Crafted Beer Battered hoki fillets offers a great taste of Nelson while tapping into the growing trend towards eating quality and local ingredients.

The range focuses on real ingredients; the hoki is caught off the coast of New Zealand, then hand cut into fillets and snap-frozen to retain the freshness of the fish. Each fillet is then coated in a batter made with premium Stoke Amber beer.

The product is being launched nationally this week and may appear in Australian supermarkets soon too. The initial goal is 12,000 cartons a year, Fairfax NZ News reports.

Stoke Amber has a style similar to a traditional English amber ale. It uses eight different malts which are well-balanced with the organic hops grown in Nelson.

“Craft beer is evolving in the NZ market, and is becoming a viable alternative to matching wine with food, this is a really great opportunity to partner with Sealord to create a delicious fusion of local produce,” said Emma McCashin of McCashin’s Brewery.

Celebrity Chef Paul Jobin has been experimenting with dishes to enhance the flavour experience of Sealord Simply hoki fillets.

“Stoke Amber Beer gives a distinctive malt flavour to the batter. There is almost a caramelisation that takes place when you cook the fillets, and the taste is unmistakably authentic and fresh,” said Jobin.

By Natalia Real


Click to know how to advertise in FIS
Marshall Islands
Dec 1, 04:00 (GMT + 9):
IN BRIEF - First Major Yellowfin Fishery MSC Certified
Dec 1, 04:00 (GMT + 9):
IN BRIEF - CFTO/SOVETCO - largest tuna fleet in France - achieves Friend of the Sea certification
United States
Dec 1, 03:10 (GMT + 9):
Red tape halts federal ocean aquaculture plan
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Organic Life link to AwF in Vakkom
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Shrimp fishing season concludes today, sees record catch: MoAF
United States
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Despite low prices, the market for sockeye salmon could be improving
United States
Dec 1, 03:00 (GMT + 9):
IN BRIEF - USDA buys USD 5.3 million in canned pinks
United Kingdom
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Better in or out? England's former fishing hub faces EU dilemma
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Canada joins fishing ban talks for central Arctic Ocean
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Nigerian Customs destroys NGN 11.5 million smuggled frozen chicken, fish in Benin
Dec 1, 03:00 (GMT + 9):
IN BRIEF - We Need Initiatives On Fish Export -Delta Farmers
New Zealand
Dec 1, 03:00 (GMT + 9):
IN BRIEF - New fish factory eases frustration in Chathams
Dec 1, 03:00 (GMT + 9):
IN BRIEF - 'Cage Aquaculture Needs Policy Framework': Dr Gopakumar
Dec 1, 03:00 (GMT + 9):
IN BRIEF - Shrimps free of antibiotics to help shore up exports
South Korea
Dec 1, 03:00 (GMT + 9):
IN BRIEF - South Korea parliament ratifies free trade pact with China

Where is ‘El Niño'?
Peru In an interesting article published by the Institute of Aquatic Resources of Peru under the title En Busca del Niño Perdido (In Search of the Lost Child), the organization notes that "El Niño phenomenon will not take place in the Peruvian coast."
Court appoints liquidators for China Fishery
Hong Kong The High Court of Hong Kong has appointed provisional liquidators for China Fishery Group following a winding up request filed by HSBC bank, a lender of the Chinese group.
Retailers and tuna brands request better management for largest tuna fishery
United Kingdom Leading UK’s supermarket chains and tuna product manufacturers press for the introduction of a more sustainable blueprint for tuna fisheries in the Western and Central Pacific Ocean.
USDA creates inspection programme for catfish
United States The USDA’s Food Safety and Inspection Service has published a regulation establishing an inspection programme for fish under the order Siluriformes, including catfish.
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Nueva Pescanova, S.L. - Group Headquarters
Sea Harvest Corporation (PTY) Ltd.
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel ehf - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
Food Project (Siam) Co., Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO -Food and Agriculture Organization- Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. -Headquarter-
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  -Holding Headquarter-
Greenpeace International - The Netherlands
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
Ocean Trawlers Group - Ocean Trawlers HK Ltd.
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2015 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER