M&S launches interactive sourcing map for wild and farmed fish
M&S interactive map. (Image: M&S)
(UNITED KINGDOM, 10/11/2018)
UK retailer Marks&Spencer (M&S) has launched an interactive map that shows customers and stakeholders where every type of fish or seafood it sells is either caught or farmed.
The website includes information on the capture or farming method and sustainability information for every fishery or farm. A total of 47 different species (every type M&S sells, including fish or shellfish used as an ingredient in products like sandwiches, salads and prepared meals) are plotted on the map as well as 71 fisheries and 29 different sourcing countries.
For the UK, the map shows that M&S suppliers fish for 16 species in UK waters including herring, monkfish, plaice, lemon sole, haddock, bri...
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