Pescanova was founded in 1960 by José Fernández López.Since its inception, Pescanova developed a brand new technology, through which the fish, at the very moment of his capture, is cleaned, cut, frozen and packed on board the factory ship, preventing any damage or loss of nutritional qualities of the product.With this innovation in the fishing world, Pescanova achieved a rapid and solid growth.
Today Pescanova is a multinational leader in the field of frozen products and has a notable presence among world with subsidiaries in countries such as Portugal, France or Italy, and plants in Namibia, or Honduras.Its headquarters is in Chapela, Vigo metropolitan area and has several factories and processing plants spread across the world geography.
Pescanova Marketing has always been linked to a familiar brand that offers quality and reliable products.There is a significant social impact slogan "The good goes well" still in use, or characters used in advertising campaigns such as "Rudolph Prawn" (a myth in the '80s) or the "Captain Pescanova" (late 90s) .In the early XXI in Vigo opened the first fast food restaurant specializing in fish.
Frozen mackerel, 74% imported from Norway South Korea
In August 2020, frozen mackerel imports amounted to 1,908 tons, down 18 % from 2,336 tons a year earlier.
The cumulative import volume reached 29,304 tons in August, up 4 % from 28,227 tons a ye...
The countdown begins for the shrimp Argentina
The following is an excerpt from an article in Revista Puerto:
There are few open areas for fishing, many concentrated boats and bad weather. Yields have dropped in recent weeks and the seaso...