Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue is uniting a global coalition to inspire an upwelling of public awareness, access and support for a worldwide network of marine protected areas – Hope Spots. Under Dr. Earle’s leadership, the Mission Blue team implements communications campaigns that elevates Hope Spots to the world stage through documentaries, social media, traditional media and innovative tools like Google Earth. Mission Blue also embarks on regular oceanic expeditions that shed light on these vital ecosystems and build support for their protection. Currently, the Mission Blue alliance includes more than 180 respected ocean conservation groups and like-minded organizations, from large multinational companies to individual scientific teams doing important research. Additionally, Mission Blue supports the work of conservation NGOs around the world that share the mission of building public support for ocean protection. With the concerted effort and passion of people and organizations around the world, Hope Spots can become a reality and form a global network of marine protected areas large enough to restore the ocean, the blue heart of the planet.
Over 170 organizations have rallied around Mission Blue’s vision of 30% protection of the ocean by the year 2030. The National Geographic Society, the Waitt Foundation, the SEAlliance along with strategic government, private, academic and conservation partners including the TEDPrize, Google and IUCN, are beginning an action-oriented marine conservation initiative under the banner of “Mission Blue” that will increase global awareness of the urgent ocean crisis and help to reverse the decline in ocean health by inspiring people to care and act; reducing the impact of fishing; and promoting the creation of marine protected areas.
Dorset Fisherman buoyed by Waitrose support United Kingdom
Waitrose has become the first major UK supermarket chain to sell MSC certified British clams, which are now on sale at counters across 150 of its stores, with sustainable British cockles due to en...