Aurora Salmon® is refined on nature’s terms - and nature never rushes. The deeply cold, clear polar waters in Northern Norway mean Aurora Salmon® matures slowly, growing steadily fatter than other types of salmon. The result? A uniquely sweet flavour and rich, vibrant colour - with a luxurious texture that is unrivalled. Nature knows true perfection takes time. Take your time and enjoy its rewards.

Lerøy Seafood Group is Norway’s largest exporter of seafood, and one of the largest producer of Atlantic Salmon in the world. From humble beginnings at Bergen’s fish market in 1899, today the company has a global presence stretching from China to the USA and more than 4,500 employees. With its unrivalled selection of seafood products, Lerøy has pioneered the introduction of various species to more than 70 markets worldwide, while always keeping a strong focus on quality and sustainability. Lerøy Seafood Group will continuously seek to introduce improvements which will reduce pollution and help protect the environment.