Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


All bottles of Möller’s cod liver oil will carry the blue fish label as a credible mark of sustainability and traceability.

Orkla Health Further Strengthens its Commitment to Sustainability with the Blue MSC Label

  (NORWAY, 3/7/2019)

Orkla Health, Norway’s leading cod liver oil producer, will display the Marine Stewardship Council’s (MSC) blue fish label on all bottles of cod liver oil sold under its internationally renowned Möller’s brand. Throughout 2019, more than 5 million bottles of Möller’s cod liver oil bearing the blue MSC label will be rolled out globally.

The challenge of overfishing is substantial and Orkla truly believes in the positive changes driven by the MSC program. Orkla aims to have 100% raw materials from sustainable sources by 2025.

Strict quality control Möller’s is produced at the company's own factory in Norway, where they have strict quality controls.

Research by insights and strategy consultancy, GlobeScan shows that health-conscious consumers are increasingly looking for sustainably sourced seafood alternatives. A survey of 2,800 consumers of health supplements and fish oil across seven markets* showed that 46% put overfishing and the depletion of fish species within their top three concerns for oceans, wildlife and people – second only to ocean pollution (64%). The most preferred way for this group to source information about sustainable fish and seafood is on seafood packaging (58%), followed by TV/radio articles (52%). 72% of those aware of the MSC label have a high level of trust in the MSC.

Hege Holter Brekke, CEO at Orkla Health said: “The MSC plays an important role in contributing to sustainable fishing practices. Adding the blue MSC label to all bottles of Möller’s gives us the opportunity to proudly tell the story of sustainability and provenance of this 160-year old brand. Möller’s is the original Norwegian liquid omega-3 based on Arctic cod liver oil developed with passion and knowledge by pharmacist Peter Möller in 1854.”

 
Norway North East Arctic cod fishery

Möller’s has been sourced from Norwegian cod fisheries in the archipelago Lofoten and Vesterålen since 1854 and is a bi-product from the Arctic cod. First MSC certified in 2010, the Norway North East Arctic cod fishery was recertified in 2015, meaning that it meets all 28 indicators set out in the MSC’s standard for sustainable fishing.

Nicolas Guichoux, Chief Program Officer, at the MSC said: “We commend Orkla Health for its commitment to communicating the sustainability of Möller’s with the globally recognised MSC blue fish label. The number of MSC labelled fish oil products available globally has doubled in the last five years as brands seek to appeal to more environmentally conscious consumers. We hope that other supplement producers will follow their lead by committing to use traceable, certified sustainable fish oil from fisheries helping to safeguard our oceans and seafood supplies for future generations.”

Sales of Möller’s have increased by approximately 60% between 2008 and 2018.  The brand is currently available in more than 20 European and Asian markets.

About Orkla Health

Orkla Health is owned 100% by Orkla ASA, and is headquartered at Skøyen in Oslo. Orkla Health is a leading supplier and marketer of a broad range of dietary supplements and health products. Home markets are the Nordics, Baltics and Poland, yet Orkla Health is widely represented in many European and Asian countries. Möller’s is the largest, most globally well-known brand in the portfolio. Distribution is through grocery, health food and pharmacy. Orkla Health has 520 employees and total turnover in 2018 was 1.6 billion NOK.

Orkla Health is now the Nordic region’s biggest supplier and marketer of health products ranging from omega-3, vitamin and mineral supplements, and weight reduction and sports nutrition products.

Source: Orkla Health

[email protected]
www.fis.com


Information of the company:
Address: Nedre Skøyen vei 26 - P.O.Box 423 Skøyen
City: Oslo
State/ZIP: (NO-0213)
Country: Norway
Phone: +47 22 54 40 00
More about:


Location:



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Squid Trawler Reaping Benefits of WASSP F3X
Chicken of the Sea Announces a Responsible Aquaculture Commitment
Smarter Processing with Marel in Brussels
Red Lobster Partners With Ocean Conservancy To Help Protect And Preserve The World's Oceans
Lloyd’s Register Nets First Audits for New ASC Aquaculture Standard
Sterling Sturgeon California’s Sustainable Farmed Fish Fills The Need For Demand
FISA to Showcase it Products at Skipper Expo International Aberdeen 2019
BioFishency Raises $2.4 Million for its Water Treatment Systems for Aquaculture
Elior North America Expands Responsible Seafood Menu for Clients
Cermaq Launches Brand Platform: True Arctic - Slow Raised Salmon
IKEA Canada Introduces New, Sustainable Salmon Balls
Pacific Seafood Releases Second Annual Corporate Social Responsibility Report
Orkla Health Further Strengthens its Commitment to Sustainability with the Blue MSC Label
True North Seafood and Sequential Brands Group Partner to Develop New Martha Stewart Product Line
What’s For Dinner Today? ASC Launches Recipe Pages
Kongsberg Digital to Deliver State-of-the-Art K-Sim Fishery Simulator to VDAB in Belgium
Marel: 2018 Results - 15% Revenue Growth and a Solid 14.6% EBIT Margin in 2018
StarKist Expands Tuna Creations Pouch Line With New Asian Inspired Flavors
Friend of the Sea Leads Just Eat to Take Shark Fin Soup off the Menu
NetRobot Keeps Nets Free from Fouling
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Shrimp season will begin in mid-June
Argentina The entire shrimp fleet will be able to operate in argentinean waters, within the Permanent Hake Closure Zone, between June 14 and 15. That is the date that a priori authorities handle, as Pescare.com...
Malvinas (Falkland): National Government will not advance in the creation of a regional organization of fisheries management
Argentina The steps taken by Governor Rosana Bertone along with national legislators in defense of the Argentine sovereignty over Malvinas gave positive results, and forced Chancellor Jorge Faurie to admit befo...
A European project aims to develop a sustainable food from bons and fish skin
European Union A European project coordinated by the Higher Council for Scientific Research (CSIC) aims to develop a food of sustainable marine origin ready for consumption, from the use of discards from fishing, al...
European Justice confirms that the red crayfish is an invasive alien species
Belgium BRUSSELS (EUROPA PRESS) - The Court of Justice of the European Union (TEU) has endorsed Thursday the inclusion of red crayfish in the European list of invasive alien species, a decision that had been ...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation
Marona S.A.
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2019 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER