Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


Consumers have a significant desire for information about sustainability.

Two Thirds of Seafood Consumers Call For Radical or Significant Change to Feed Growing Population

  (NETHERLANDS, 1/29/2020)

A major survey of seafood consumers across seven countries in Europe, Asia, and North America has found widespread concern about the environmental and social impacts of food, with two thirds (63%) calling for “radical” or “significant” change to feed the world’s growing population.

The survey of over 7,000 seafood consumers in Germany, France, The Netherlands, China, Japan, Canada and the USA was carried out by Globescan on behalf of the Aquaculture Stewardship Council (ASC) in summer 2019.* While it found variations between countries, especially when it comes to the frequency and way seafood is consumed, support for better protection of the environment and workers when it comes to food production was generally high around the world. 

The survey looked at attitudes towards seafood, and eating habits in different countries.

A major finding of the survey was a significant desire for information about sustainability, as well as independent verification of brands’ sustainability claims. Across the seven countries, 71% of seafood consumers said that supermarkets’ or brands’ claims about sustainability should be clearly labelled by an independent organisation. When it comes to trusted labels, 84% of seafood consumers said they would have trust in the ASC label. Further evidence of this demand for more information is in the 63% who said they wanted to hear more from brands about the sustainability of their products. 

Demand for responsibly produced food also appears to be driving shopping habits, with two thirds (62%) saying they want to shop at a place with lots of responsibly produced seafood. This is tied in with a clear wish among the majority of seafood consumers around the world to do their part to improve food production practices and fight other global issues. Two thirds (63%) want to use their purchasing decisions to reward responsible seafood farmers, while a similar amount (64%) want to help fight climate change with their food choices. Social issues are also important to seafood consumers, with 69% reporting that it is important that workers in the industry are fairly treated. 

84% of seafood consumers said they would have trust in the ASC label.

“Consumers around the world are very aware of the shared challenges we face when it comes to feeding a global population while preserving our natural resources and protecting those that provide our food,” said Chris Ninnes, CEO of ASC. “Encouragingly, the majority of people are also keen to make choices to help address these problems.” 

The survey also looked at attitudes towards seafood, and eating habits in different countries. It found that over half of seafood consumers around the world (51%) don’t have a preference between wild and farmed fish. Similarly, most (69%) either purchase a mix of farmed and wild fish or are unaware of whether their fish is farmed or wild. Of the rest, 14% said they usually bought farmed and 17% wild. Of those who expressed a preference for farmed fish, the top reason given for this preference was that it can help to preserve wild stocks (29%). 

“Farmed fish plays an essential – and growing – role in meeting global demand for seafood,” said Chris. “This research indicates that consumers care a lot about whether their seafood was responsibly produced according to a standard that they can trust, and that’s where ASC certification can play a role.”

63% of consumers said that they wanted to hear more from brands about the sustainability of their products.

Comparing results between countries suggests some interesting differences. For example, more consumers in Canada and USA expressed a love of seafood (31% and 28% respectively of general consumers said they “really liked” seafood), than in China and Japan (24% and 21% of general consumers respectively). However, Chinese and Japanese consumers were the most likely to say that they consumed seafood every day (16% and 14% of general consumers, compared to a global average of 6%). This suggests that in these countries seafood is seen as a normal part of an everyday diet, whereas in Canada and USA it is seen more as an occasional treat. Overall, the survey suggests an enduring popularity for seafood, with over three quarters (78%) of general consumers saying they had purchased seafood in the past two months. 

*In summer 2019, Globescan surveyed 7,000 seafood consumers in seven countries: USA, Canada, Germany, France, The Netherlands, China and Japan. Seafood consumer is defined as those respondents in a household where someone had purchases seafood in the past two months and/or who regularly eat seafood at home or in a restaurant.. A wider sample of 10,000 consumers (not just those who had recently purchased seafood) were surveyed in the seven countries. All results above are taken from the survey of 7,000 seafood consumers, except for those in the final paragraph which are taken from the wider survey of 10,000 general consumers. Survey data is weighted to reflect each country’s demographic composition by gender, age, and education, according to the latest available census data.

About The Aquaculture Stewardship Council

The Aquaculture Stewardship Council (ASC) is an independent, not-for-profit organisation co-founded by the World Wildlife Fund (WWF) and The Sustainable Trade Initiative (IDH) in 2010 to manage the certification of responsible fish farming across the globe.

The ASC standards require farm performance to be measured against both environmental and social requirements. Certification is through an independent third party process and reports are uploaded to the public ASC website.

The on-pack ASC logo guarantees to consumers that the fish they purchase has been farmed with minimal impacts on the environment and on society.

Source: ASC

Related News

[email protected]
www.fis.com


Information of the company:
Address: Waterstraat 47
City: Utrecht
State/ZIP: (3511 BW)
Country: Netherlands
Phone: +31 30 2363 404
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
AquaREAL: The first underwater weather station for the aquaculture
Seiyu Becomes First Retailer in Japan to Market BAP Seafood
Zeus Capital Advises on Creation of EUR300m Seafood Business
The MSC Response to the Coronavirus Pandemic
Friend of the Sea Publishes New Sustainability Criteria
GOODFISH Redefines Conscious Functional Snacking with Salmon Skins
Norwegian High Quality Marine Fish Oil Products
Acme Smoked Fish Corp. Introduces Smoked Nova Salmon Convenience Pack
Swedish Algae Factory Takes in an Investment of USD 5 Million
Goodtech’s Portabulk FAB Technology Adopted by Major Fish-Feed Provider (video)
Conservation Alliance Welcomes Executive Director to Lead on New Strategy
Wild Alaska Pollock Week
Michelin Chefs’ Love Affair with Norwegian Shellfish Continues
Outcompeting Pathogenic Bacteria in Aquaculture
Blockchain Could Fight Illegal Fishing and Help Tuna Stocks Recover
The New Fish Wave: How to Ignite the Seafood Industry
A Strong Start for the Norwegian Seafood Year – a 15 per Cent Increase from Last Year
Ireland Chooses CLS' Vessel Monitoring
WSI Calls the Seafood Industry to Wake Up and Meet Gender Equality
FishWise Casts a Wider Net for Seafood Ethics
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
VARD signs contract with P/F Akraberg to build innovative trawler
Norway VARD, Fincantieri’s subsidiary and one of the major global designers and shipbuilders of specialized vessels, signed an important contract for the design and construction of a sophisticated unit...
VNIRO scientists will study stocks of pollock and crabs in the Sea of ​​Japan
Russia Fed. A new scientific expedition launched in the Far East The VNIRO esearch vessel “Zodiac” left the port of Vladivostok on April 1 to conduct comprehensive research in the Sea of ​​Japan and ...
IPNLF welcomes Camerican International
United Kingdom The global food sourcing company furthers its commitment to providing US consumers with sustainable tuna by becoming a Member of the International Pole & Line Foundation Camerican International, ...
Barbados bets on tuna to boost the value of fish exports
Barbados The island’s fishing sector players and United Nations organizations draw up a plan to increase the value and sustainability of tuna exports. Barbados fishing industry representatives and Unite...
 
Maruha Nichiro Corporation
Nichirei Corporation - Headquarters
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation - Wartsila Group Headquarters
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
AquaChile S.A. - Group Headquarters
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods, Inc
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Brim ehf (formerly HB Grandi Ltd) - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Mowi ASA (formerly Marine Harvest ASA) - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation - Headquarters
Cooke Inc. - Group Headquarters
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart | Wal-Mart Stores, Inc. (Supermarket) - Headquarters
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2020 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER