The New Fish Wave: How To Ignite The Seafood Industry
The New Fish Wave: How to Ignite the Seafood Industry
The world’s oceans – their temperature, chemistry, currents and life – drive global systems that make the Earth habitable for humankind. Our rainwater, drinking water, weather, climate, coastlines, much of our food, and even the oxygen in the air we breathe, are all ultimately provided and regulated by the sea. Throughout history, oceans and seas have been vital conduits for trade and transportation.
Careful management of this essential global resource is a key feature of a sustainable future. However, there is a continuous deterioration of coastal waters having deleterious effects on ecosystems, biodiversity and small-scale fisheries.
Dr. Thor Sigfusson.
“Can we inspire other seafood nations to follow the Icelandic example: creating more value in seafood through innovation and collaboration?” This is the question Dr. Thor Sigfusson, founder of the Iceland Ocean Cluster tackles in his new book: “The New Fish Wave” describes how the Iceland Ocean Cluster has inspired more innovation and entrepreneurship in the global seafood industry: doing more with less to create value from fish byproducts and to build sustainable global fisheries. The world can learn from Iceland, the small fishing nation in the North Atlantic – which has in many ways transformed itself from being one of the poorest countries in the world a century ago to becoming a niche leader in fish and one of the richest nations in the world. Iceland is a nation which has shown pride in its seafood industry and uses new innovation to safeguard the environment, create wealth, derive more value from each fish and manage fisheries in a sustainable way.
Southern Connecticut State University Environmental Systems and Sustainability students receiving their copies of Thor Sigfusson's 'The New Fish Wave' — required reading for this semester's course focused on innovations in the blue economy.
The Iceland Ocean Cluster (IOC) began as a research project at the University of Iceland and has become a vital part of the “new“ seafood industry in Iceland where cross-pollination is the key; bringing new knowledge and experience into a traditional nature-based industry. The IOC has become a catalyst of change in the seafood industry in Iceland, and Sigfusson’s “The New Fish Wave” describes how a cluster can become an agent of change for a natural industry like the seafood industry. Since the opening of the Iceland Ocean Cluster, sister clusters have opened in Portland, Maine, New Bedford, Massachusetts and Seattle, Washington—all established to drive innovation and collaboration in the marine industry.
“The New Fish Wave” offers a reader a step-by-step guide on how toignite dynamic networking of people and ideas to make way for further innovation, product development and value creation.
”Our greatest success will probably be where we connect veteran fishermen with R&D people who have never been on board a fishing vessel!“
The new fish wave is just emerging globally: a growing awareness of the importance of healthy oceans and a greater understanding of the health benefits of natural ocean proteins. There is a global interest by fishing nations to do more with less and to stop discarding large parts of the fish. Clusters play an important role in this new movement; to connect people with often very different backgrounds, making the most out of a single resource: in this case 100% utilization of the catch.
About the Author
Dr. Thor Sigfusson is an Icelandic entrepreneur, author and speaker. He is globally recognized as an authority in the field of innovation and startups in seafood. He has written six books on topics such business, globalization and fish. Dr. Sigfusson is founder and chairman of Iceland Ocean Cluster and The Ocean Cluster House which have become global models of best practice in creating new seafood ecosystems. The Ocean Cluster network is now expanding globally with the sister clusters established in the US and supporting cluster initiatives around the globe.
About The Iceland Ocean Cluster
The Iceland Ocean Cluster’s mission is to create value by connecting together entrepreneurs, businesses and knowledge in the marine industries. To serve this mission it provides a range of services and invest its own resources in new marine spin-offs and projects.