All solid board packaging is manufactured in compliance with all applicable food safety and hygiene rules and regulations.
Give Your Products the Best Possible Presentation
A good first impression is everything. This also applies to packaging, which serves an important commercial function in addition to its protective function. Good packaging is representative, eye-catching and attractive.
Wim Lazeroms, graphic designer at Smart Packaging Solutions says: "We have long had the technology and printing techniques to give products such as fruit, vegetables, meat and fish the best possible presentation."
The high density of solid board ensures that packaging is exceptionally rigid, providing optimal protection for the products.
In-house printing expertise
Smart Packaging Solutions has everything at their disposal in the company's state-of-the-art print shop to give packaging any desired look and feel, from simple logo printing to photorealistic full-color printing. It all starts with a good design, which is developed in the company's in-house graphics department. Wim says: "As a graphic designer at Smart Packaging Solutions, one of my responsibilities is the development of these designs. In many cases we receive complete designs, but we also get frequent requests to develop a design ourselves. In that case we discuss the ideas with the client in terms of appearance, use of color, etcetera. From there, I get started on the design based on the die-cut drawing of the packaging."
Its excellent water-resistance makes solid board very well suited to goods storage and transport in cold stores and freezers.
Upon approval, Wim converts the design into a normalized PDF, on the basis of which the printing plates are developed. "Once they are ready, we can start printing. We always invite the customer to the press to review the first print, if the schedule allows for this. Because we do everything in-house, we can immediately address any comments or criticisms, as a result of which we can submit a second print very quickly. This kind of speed is generally highly appreciated by our customers,"Wim added.
Despite its solid structure, the material is flexible enough to be customized to meet your personal needs.
Better quality, less ink
Quality is another distinguishing factor, in addition to the speed with which printings are realized. This quality is due in part to the company's advanced printing presses, but first and foremost to the expertise of the people who work with them. "We regularly gather at the press to keep our finger on the pulse and thus guarantee the quality of prints. Moreover, we invest a lot of energy into good offset preparation. This already starts with the design; for example, by using the correct color values. By using GCR (Gray Component Replacement), gray tones in cyan, magenta and yellow are converted into black percentages. This allows us to improve ink coverage, resulting in a more beautiful and consistent printing result while using less ink. As a result, clients will save on printing costs," says Wim.
Solid board packaging is 100% recyclable. These thoroughly sustainable products can also be composted like other organic materials.
Smart Packaging Solutions also continues to innovate within its print shop in order to produce packaging that is better, smarter, more beautiful and more sustainable. "A good example of this is one of our latest investments: an Arkana development machine with which we can develop sustainable printing plates that last much longer, while using significantly less water and chemicals", states Wim.
About Smart Packaging Solutions
As part of VPK Packaging Group, Smart Packaging Solutions has set the benchmark in solid board production for more than 20 years. We operate three fully integrated high-tech solid board plants with a combined capacity of 150,000 tons.
Solid board is a sustainable product, the ideal material for strong, flexible, reliable packaging. Production complies with the strictest food safety rules, with great concern for the customer’s specific needs. The company offers a varied range of solid card packaging that fulfils all the customer’s expectations. And always uses its own paper as a raw material.
Since 1935, VPK Packaging Group nv has grown into a global leader in cardboard packaging and recycled paper.
Solid board is excellently suited to the development of packaging used in humid conditions and for fresh and frozen food and flowers. It also offers attractive competitive advantages over other forms of packaging. It can really make a difference in terms of storage cost, distribution speed, packaging efficiency and environmental friendliness.
And because solid board is compact, it is easy to transport. That’s why Smart Packaging Solutions has customers across the globe using their products in their own market. The network of local distributors and agents provide local commercial and logistical support.
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