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Hannaford works closely with The Gulf of Maine Research Institute,

Hannaford Begins Selling Redfish

  (UNITED STATES, 11/26/2014)

Acadian redfish made its debut at Hannaford supermarkets this summer, giving shoppers a new regional seafood option.

For the last three years, GMRI has partnered with restaurants and retailers to help build markets for redfish and four other abundant species from the Gulf of Maine – whiting, Atlantic pollock, dogfish, and mackerel.

Redfish debut at Hannaford.

“While we’ve seen declines in some traditional commercial species, there are many others that are doing very well,” said Kyle Foley, manager of GMRI’s Gulf of Maine Responsibly Harvested brand. “The New England seafood industry is trying to diversify, and fishermen are looking for support from consumers when they shop and dine out.”

In fishing year 2013, New England fishermen were allowed to catch up to 6 million pounds of cod, and they harvested about 85 percent of it. In contrast, they were allotted about 22 million pounds of redfish that year, but they only harvested about 40 percent of it due to low market demand.

With the stark news from NOAA this summer that Gulf of Maine cod is at 3 to 4 percent of its target levels, quotas for the species are likely to see further reduction next fishing year. The need to identify and support new sources of revenue for New England’s fishing industry has never been greater.

Since March 31, 2012, all seafood products sold in Hannaford stores are fully traceable to the wild fishery or farm, and come from sustainable sources.

“Large retailers send ripples throughout the marketplace when they offer underutilized species,” Kyle said. “It increases the availability of these species to smaller retailers, restaurants, and, ultimately, consumers.”

About Hannaford

Hannaford is an American supermarket chain based in Scarborough, Maine. Founded in Portland, Maine, in 1883, Hannaford operates stores in New England and upstate New York.

It is owned by Delhaize America (a subsidiary of the Belgian Delhaize Group). Until 2011 the company regularly marketed numerous products under its own private labels — including products by Richelieu Foods. The company now uses the Delhaize-standard Home 360 brand.

Source: GMRI

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City: Scarborough
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