The Saucy Fish Co. will be now available in France and Denmark.
The Saucy Fish Co. Expands Into Europe
(UNITED KINGDOM, 12/21/2017)
The Saucy Fish Co. has secured three new major retail accounts in France and Denmark for range of frozen fish with accompanying sauces.
The latest additions to the range of products, which will be available in France and Denmark are: Salmon with Chili, Lime and Ginger Dressing, Herb Crusted Salmon with Lemon Butter Sauce, and Smoked Haddock with Vintage Cheddar and Chive Sauce. The brand, part of Icelandic seafood group Seachill which was acquired by Hilton Food Group in October, has a range of nine products which are now available in eight countries.
Sea Bass with Salsa Verde and Salmon with Chili, Lime and Ginger Dressing.
Franprix, a French grocery store chain of the Groupe Casino, will stock The Saucy Fish Co. products across 180 stores, mainly around the Paris area. Denmark's largest retailer Dansk Supermarked, which owns several chains of stores - Netto, Føtex, Bilkaand Salling, will stock the range in 410 Netto, 67 Føtex and 17 Bilka stores, across the country.
Smoked Haddock with Vintage Cheddar.
International business manager at The Saucy Fish Co., Paul Macis, said: "This is such an exciting time for The Saucy Fish Co.; our frozen products have been so well received in the UK, US and Canada, so we look forward to working alongside Franprix and Dansk Group to introduce the range to even more consumers in Europe"
Joining 15 of the range of chilled products, which began with Sainsbury’s and then followed by Tesco, is online supermarket Ocado, becoming the fourth retailer in the UK to stock the frozen range, introducing the new Frozen Herb Crusted Salmon with Lemon Butter Sauce, alongside Sea Bass with Salsa Verde, Basa with Asian BBQ Sauce and Thai Spiced Fishcakes.
“New product development has been a focus for The Saucy Fish Co brand this year, especially within our frozen range. Herb Crusted Salmon with Lemon Butter Sauce offers a new exciting twist to our frozen range, so we’re thrilled to be introducing the product to consumers in the UK, through Ocado”, added Macis.
The Saucy Fish Co. is committed to the three core areas of environmentally friendly fishing; sustainability, ethics and authenticity.
About The Saucy Fish Co
Seachill is the owner of The Saucy Fish Co.. brand which is one of the fastest growing brands in Grocery and has established a presence in both UK and International retailers. Receiving many awards for innovation, The Saucy Fish Co. has been named as a CoolBrand ™ every year for the last 4 years.
Seachill is an industry leader in the field of CSR and works directly with suppliers, retailers, NGO’s and government to ensure its whole supply chain is continuously developed under its “Quality Naturally" ™ initiative.
Founded in 1998, Seachill has grown to be one of the largest chilled and frozen fish processors in the UK, with well-invested facilities and long established supply chain partnerships. Seachill operates from two large production sites in Grimsby with an additional 100 year old artisan smokehouse also located in the town. The production sites pack a full range of fresh, chilled and frozen products for sale either loose on retail fishmonger counters or prepacked in the latest consumer convenient pre-packaged formats.