Welcome to FIS   Sponsored By
Subscribe to FIS | Register with FIS | Advertise with FIS | Newsletter | About FIS | Contact us
If you would like to send us an article, contact Margaret Stacey
   


McDonald’s uses its scale for good to advance fish sustainability.

McDonald's Releases Reel It In! Sustainable Fishing Card Game

  (UNITED STATES, 6/15/2018)

McDonald’s is using its size and scale to advance sustainable fish sourcing as the industry standard, helping to protect long-term fish supplies and help improve the health of surrounding marine ecosystems.

Every Filet-O-Fish® sandwich served in the U.S. is made with Alaska pollock from the largest Marine Stewardship Council (MSC)-certified fishery in the world. Located in the Northeast Pacific Ocean, the fishery’s sustainability measures include avoiding capture of non-targeted fish – called bycatch – at one of the world’s lowest rates, 1 percent. Aside from the filets, the fishery also makes use of the entire fish for other purposes (including oil, roe and bones), resulting in zero waste, according to a report issued by the MSC and Genuine Alaska Pollock Producers.

Filet-O-Fish is one of McDonald's best-loved menu items, and the Sustainable Fisheries Program guides the company's global purchases of wild-caught fish to ensure that McDonald’s only uses sustainable sources.

In 2018, McDonald’s USA marks five years as the first and only global restaurant company to serve MSC-certified fish at every U.S. location. The Company works with MSC on a global level, too, so that every Filet-O-Fish® sandwich in every market comes from a sustainably managed fishery. It’s all part of building a better McDonald’s.

“The Marine Stewardship Council is proud to be a part of McDonald’s sustainability journey, and its dedication to supporting fishermen and companies doing the right thing,” said Brian Perkins, Regional Director Americas, MSC.

To underscore the company's commitment to sustainably managed fisheries and make the topic accessible for children, McDonald’s U.S. created “Reel It In!” – a card game about the importance of sustainable fishing that all generations of Filet-O-Fish fans can understand.

“Supporting communities that depend on fish, promoting sustainable practices and ensuring traceability along the supply chain through the MSC program help to ensure that our children and grandchildren will be able to enjoy seafood for generations to come.”

McDonald’s Commitment to Fish Sustainability

To underscore McDonald’s commitment to the issue and make the topic accessible for children, McDonald’s created “Reel It In!” – a card game intended to teach the importance of sustainable fishing to the next generation responsible for healthy oceans. The game, featuring colorful illustrations of Alaska pollock, is available to download online.

Since its start in 2001, McDonald’s global Sustainable Fisheries Program has grown to include purchasing standards, annual third-party assessments of all its fish suppliers and the purchase of all whitefish from sustainable fisheries.

Every Filet-O-Fish comes from sustainably managed fisheries, and McDonald's has made a commitment to source 100% of wild-caught fish from verified sustainable sources by 2020.

In 2011 and 2013, McDonald’s Europe and McDonald’s USA, respectively, elected to certify their more than 20,000 combined restaurants to the MSC Chain of Custody traceability standard. Today all of the Filet-O-Fish® portions served in Europe, U.S., Canada and Brazil bear the MSC-certified label and all whitefish used for McDonald’s Filet-O-Fish® globally is sourced from sustainably managed fisheries.

McDonald’s is committed to sourcing 100% of wild-caught fish globally from verified sustainable sources by 2020, and is working on a strategy to support the development of sustainability standards for aquaculture to guide future purchases.

“McDonald’s longstanding commitment to sustainable seafood sourcing has set an important industry standard and sends the message that science-based fisheries management is good for the environment, the economy, and people who love to eat fish,” said Matt Tinning, Associate Vice President of the Oceans program at Environmental Defense Fund.

“We commend them for their continued leadership and unwavering support for sustainable seafood.”

Learn more about how McDonald’s is using its scale for good to protect fish supplies and healthy oceans.

About McDonald's

McDonald’s is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand. The first time a McDonald's franchise used the Golden Arches logo was in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in early 2018.

All McDonald’s restaurants in Europe, Brazil, Canada and the United States are certified against the MSC Chain of Custody traceability standard.

McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald's is known for its hamburgers, they also sell cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to a BBC report published in 2012, McDonald's is the world's second-largest private employer (behind Walmart with 1.9 million employees), 1.5 million of whom work for franchises.

Source: McDonald's

Related News

[email protected]
www.fis.com


Information of the company:
Address: 2111 McDonalds Drive
City: Oak Brook
State/ZIP: Illinois (60523-2199)
Country: United States
Phone: +1 630 623 3000
Fax: +1 630 623 5700
E-Mail: [email protected]
More about:


Location:

View Larger Map



 Print


Click to know how to advertise in FIS
MORE ARTICLES
Umitron Expands Early Stage Funding and Starts Data Service for Aquaculture Insurance
Data Ecosystem For The Global Seafood Industry
Sustainable Omega 3 Consumption: A Positive Trend Set to Increase
Experts in Seafood Packaging
Texas Shrimp Farmers Try New Technology to Prevent Disease
SIMBA Seafood Traceability System Improves Productivity with Real Time Production Updates
Seafood Products that Speak of the Ocean
Largest-Ever Order of NaturaLINE® Goes To MSC
Continued Expansion of Coast & Glen is a Major Jobs Boost for the Local Economy
MSC Scholarship Program Helps Fund Sustainability Research in Four Oceans
Fair Northern Fish for European Consumers
SOKOTRA Capital Ltd. Led Consortium Acquires 100% of L'Aquaculture Tunisienne
Bantry Bay Seafoods Becomes New Wave of Bantry
Premium Organic Shrimp Delivered Directly from the Source
Highly Durable, Flexible and Cost Effective Packaging Solutions
Ted Danson and Katharine McPhee Headline Oceana's SeaChange Summer Party
27 New Welders have Graduated from AKVA Academy
Seafood Nutrition Partnership Announces Second Annual State of the Science Symposium
First ASIC Verified Shrimp Enters US Market
Verifik8 Tracks, Manages and Displays Social and Environmental Data on Seafood Operations
More Articles...

Lenguaje
FEATURED EVENTS
  
TOP STORIES
Trade war with China could force Maine lobster industry to change its strategy
United States Maine lobster may use Canada as a “grey-market” conduit to China after President Donald Trump’s trade war with the Asian country, as some experts believe.
British retailer to sell bycatch to support fishery sustainability
United Kingdom Unwanted seafood varieties rejected by other supermarkets, such as megrim, grey gurnard, whiting and pouting, which would be thrown back into the sea either dead or slowly dying, will no longer go to waste thanks to retailer Iceland Foods.
Alleged unfair competition complaint unleashes legal battle in cannery market
Chile Orizon -- one of the fishing subsidiaries of the Angelini group -- filed a lawsuit for unfair competition against CV Trading, a company belonging to Bruzzone family, which markets multiple categories of food products.
Catalonia bets on blue crab intensive fishing in Ebro Delta
Spain The Government of Catalonia will promote intensive professional capture of blue crab to ensure its trade through the fishing markets, in order to contain its expansion in the Ebro Delta.
 
Maruha Nichiro Corporation
Nichirei Corporation -Headquarter-
Pesquera El Golfo S.A.
Ventisqueros - Productos del Mar Ventisqueros S.A
Wärtsilä Corporation -Wartsila Group Headquarter-
ITOCHU Corporation -Headquarter-
BAADER - Nordischer Maschinenbau Rud. Baader GmbH+Co.KG (Head Office)
Inmarsat plc - Global Headquarters
Marks & Spencer
Tesco PLC (Supermarket) - Headquarters
Sea Harvest Corporation (PTY) Ltd. - Group Headquarters
I&J - Irvin & Johnson Holding Company (Pty) Ltd.
Blue Continent Products (Pty) Ltd - (Oceana Group Limited)
Pesquera San Jose S.A.
Nutreco N.V. - Head Office
CNFC China National Fisheries Corporation - Group Headquarters
W. van der Zwan & Zn. B.V.
SMMI - Sunderland Marine Mutual Insurance Co., Ltd. - Headquarters
Icicle Seafoods Inc. -Headquarter-
Starkist Seafood Co. - Headquearters
Trident Seafoods Corp.
American Seafoods Group LLC - Head Office
Marel - Group Headquarters
SalMar ASA - Group Headquarters
Sajo Industries Co., Ltd
Hansung Enterprise Co.,Ltd.
BIM - Irish Sea Fisheries Board (An Bord Iascaigh Mhara)
CEFAS - Centre for Environment, Fisheries & Aquaculture Science
COPEINCA ASA - Corporacion Pesquera Inca S.A.C.
Chun Cheng Fishery Enterprise Pte Ltd.
VASEP - Vietnam Association of Seafood Exporters & Producers
Gomes da Costa
Furuno Electric Co., Ltd. (Headquarters)
NISSUI - Nippon Suisan Kaisha, Ltd. - Group Headquarters
FAO - Food and Agriculture Organization - Fisheries and Aquaculture Department (Headquarter)
Hagoromo Foods Co., Ltd.
Koden Electronics Co., Ltd. (Headquarters)
A.P. Møller - Maersk A/S - Headquarters
BVQI - Bureau Veritas Quality International (Head Office)
UPS - United Parcel Service, Inc. - Headquarters
Hamburg Süd Group - (Headquearters)
Armadora Pereira S.A. - Group Headquarters
NOAA - National Oceanic and Atmospheric Administration (Headquarters)
Omega Protein Corporation -Headquarter-
Marona S.A.
Marine Harvest ASA - Headquarters
Marubeni Europe Plc -UK-
Findus Ltd
Icom Inc. (Headquarter)
WWF Centroamerica
Oceana Group Limited
The David and Lucile Packard Foundation
Ajinomoto Co., Inc. - Headquarters
Friosur S.A. - Headquarters
Cargill, Incorporated - Global Headquarters
Benihana Inc.
Leardini Pescados Ltda
Mitsubishi Corporation Marine Products Depts. D.Team
CJ Corporation  - Group Headquarters
Greenpeace International - The Netherlands | Headquarters
David Suzuki Foundation
Fisheries and Oceans Canada -Communications Branch-
Mitsui & Co.,Ltd - Headquarters
NOREBO Group (former Ocean Trawlers Group)
Natori Co., Ltd.
Carrefour Supermarket - Headquarters
FedEx Corporation -Headquarter-
AKBM - Aker BioMarine ASA
Seafood Choices Alliance -Headquarter-
Austevoll Seafood ASA
Walmart / Wal-Mart Stores, Inc. (Supermarket) -Headquarter-
New Japan Radio Co.Ltd (JRC) -Head Office-
Gulfstream JSC
INVE Group - Head Office
Marine Stewardship Council - MSC Worldwide Headquarters
Royal Dutch Shell plc (Headquarter)
Genki Sushi Co.,Ltd -Headquarter-
Iceland Pelagic ehf
AXA Assistance Argentina S.A.
Caterpillar Inc. - Headquarters
Tiger Brands Limited
Morpol ASA - Group Headquarters
SeaChoice
National Geographic Society
AmazonFresh, LLC - AmazonFresh

Copyright 1995 - 2018 Fish Info & Services Co.Ltd| All Rights Reserved.   DISCLAIMER